Cannabiz Media Blog

Today, social media is a valuable channel for sales outreach and lead nurturing – to generate brand awareness and build relationships that lead to sales. Here are some of the key ways to integrate social media into your B2B sales tactics.

Cannabiz Media spoke with Gary Cohen, CEO of Cova, to learn more about how he and his team use the Cannabiz Media License Database for research, sales, data analysis, strategic decision making, and more.

Social selling is critical for companies to reach their sales and revenue goals. According to LinkedIn, social selling leaders generate 45% more sales opportunities and are 51% more likely to reach their sales quotas. In fact, 78% of companies that use social selling outperform companies that do not use social selling.

On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands and companies. In an announcement published on the Twitter website, the company said it had relaxed its cannabis ads policy in certain U.S. states to create more opportunities for responsible cannabis marketing.

Cova Software CEO, Gary Cohen, joins Ed Keating on the Cannacurio podcast to talk about the start of Cova Software, what's going on in the cannabis industry today and what the future holds.

Artificial intelligence, predictive analytics, and machine learning are changing the cannabis industry and impacting cannabis sales.

Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.

The Cannabiz Media Business Intelligence product showcases data through a series of dashboards which now numbers over 30. One of the most unique data sets covers Real Estate Investment Trusts, which have played an outsized role in the cannabis industry. The analysis in this article focuses on which companies have relied on these transactions, where transactions occurred, and which REITs did the deals.

The Cannabiz Media License Database is filled with cannabis and hemp industry leads to fill your sales pipeline, but if you’re a one-person sales team, it can be challenging to prioritize your efforts and get the best results. If that describes you, then you’re in luck because this article introduces you to tips to use the Cannabiz Media License Database effectively when you don’t have a team to help you.

Email marketing is one of the best ways to connect with cannabis and hemp license holders and businesses. However, if you’re not effectively segmenting your email list in order to send the most relevant marketing messages and offers, your results will suffer.

Cannabiz Media’s Chief Data Officer, Ed Keating, does a recap of the 2022 Licensing Leaderboards and shows you what we've seen in looking back at all the licenses that were issued.

For a business to maximize revenue and profits, the sales team has to use its time strategically. Lead scoring is one of the most effective ways to enable every salesperson to optimize their time and focus on the leads that are most likely to convert into sales.