Cannabiz Media Blog

As MJBizCon approaches, competition for inbox attention heats up. Last year, over 91,000 MJBizCon-related emails were sent, achieving an average 30% open rate. This blog dives into the data, revealing that starting email outreach early—two months before the show—drives the highest open rates. It also highlights the importance of correctly spelling MJBizCon and using targeted subject lines to engage recipients and increase booth visits.

Alyssa Gatto

September 17, 2024

Marketing

Over 3.6 million B2B emails were sent through the Cannabiz Media Cannabis Market Intelligence Platform, so far in 2024. This post dives into the unique email marketing trends for the cannabis industry, highlighting key findings on operator engagement, top-performing states and license types, and the best days for outreach. With valuable insights into reducing inbox noise and creating compelling content, the post offers essential tips for optimizing email campaigns to licensed cannabis operators.

Alyssa Gatto

September 16, 2024

Marketing

In this post, we explore how email marketing remains a highly effective tool for engaging audiences and driving conversions in the cannabis industry. The key to success lies in maintaining a consistent email cadence and targeting specific, segmented lists with tailored content - plus we break down a three-month email schedule strategy, emphasizing the importance of slow growth to protect your domain reputation and maximize engagement.

Jessica Dallis

September 12, 2024

Marketing

Discover the global expansion and regulatory challenges in the cannabinoid industry with Bret Worley, CEO of MC Nutraceuticals, on this episode of the Cannacurio Podcast. Gain insights into compliance, lobbying efforts, and the future of the cannabinoid market.

Ed Keating

September 6, 2024

Podcasts

On this episode of the Cannacurio podcast, host Ed Keating interviews Brett Puffenbarger. Discover his unique journey to the cannabis industry, the power of radical transparency, and insights on the ever-evolving cannabis industry.

Ed Keating

August 20, 2024

Podcasts

In the last of our Q2 license recaps, we turn to manufacturing, the least volatile of the three activities we cover in these quarterly posts - cannabis manufacturing licenses are issued at a slower pace than cultivation or retail licenses but, unlike license assets, these brands can cross state lines and help well-established companies thrive and build market share.

Ed Keating

August 13, 2024

Cannacurio

Now that Q2 has wrapped up we want to share our quarterly round-up of which states issued the most dispensary/retailer licenses and get a sense of the number of stores in the US.

Ed Keating

August 2, 2024

Cannacurio

Following up on our recent overview of Q2 licensing, we now delve into the Q2 2024 cultivation licenses. These “census” snapshots derived from our Cannabiz Business Intelligence platform show where new licenses are being created.

Ed Keating

July 30, 2024

Cannacurio

On this episode of the Cannacurio podcast, host Ed Keating interviews Guillermo Rodriguez, a Virtual CFO specializing in the cannabis industry. They discuss various topics including the roles and benefits of a Virtual CFO, the challenges of managing cash flow, the impact of 280E, and so much more!

Ed Keating

July 23, 2024

Podcasts

We are past the midpoint of 2024 and it is time to review which states have added and dropped licenses in the second quarter. In our Q1 review, we highlighted the states that were accelerating their rollouts or trying to add an adult use program to a medical one. However, in Q2 we were inundated with programs in turmoil...

Ed Keating

July 19, 2024

Cannacurio

To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.

Danielle Thompson

July 12, 2024

Marketing

To some fanfare, Ohio pushed up their timeline for adult use cannabis to be made available in the state. Instead of a September 7th launch, the regulators approved 60 licenses soon after the window opened on June 7th. Some outlets reported that 62 licenses were issued but upon closer inspection, two had the same address as the regulator in downtown Cleveland and were labeled TEST. Best to ignore those. This post gives a breakdown on license types issued.

Ed Keating

June 25, 2024

Cannacurio

Cannabiz Media spoke with Conception Nurseries CEO Kevin Brooks to learn how they 'read the tea leaves' of the cannabis industry by using the Cannabis Market Intelligence Platform.

Danielle Thompson

June 18, 2024

Client Spotlights

On this episode of the Cannacurio podcast, host Ed Keating interviews Kevin Brooks, the CEO of Conception Nurseries, the world's largest cannabis plant provider. They discuss his transition from Silicon Valley to the cannabis industry, how they are revolutionizing the cannabis industry with their innovative tissue culture techniques, and so much more!

Ed Keating

June 7, 2024

Podcasts

On this episode of the Cannacurio Podcast, Ed Keating chats with Shahbaaz Kara-Virani, Principal at SKVentures. They dive into Shahbaaz's unique career journey from Salesforce to the cannabis industry and discuss the key challenges and trends in cannabis business operations and technology. Learn about the importance of actionable data, the evolving cannabis tech stack, and how to navigate the fast-paced cannabis market.

Ed Keating

May 31, 2024

Podcasts

The Cannabiz Media team will be at booth 224 on the expo floor during the 10th annual CWCBExpo in New York City at the Javits Convention Center from June 5-6, 2024. The 2024 CWCBExpo in New York will feature two days of hands-on workshops, educational sessions led by world-renowned experts, an expo floor where exhibitors are poised to showcase innovations for the cannabis industry, and high-end networking opportunities like rooftop & yacht parties.

Alyssa Gatto

May 28, 2024

Company News

2023 was a unique year for cannabis licensing. The industry contraction continued with license counts dropping, fewer new licenses being issued, and Oklahoma’s moratorium finally took effect. This post will explore how things changed during the first quarter of 2024 and what the next few quarters may bring.

Ed Keating

May 23, 2024

Cannacurio

On this episode of the Cannacurio Podcast, Ed Keating chats with Patricia Rosi, Chief Marketing and Strategy Officer at Acreage Holdings. Their conversation touches on the evolution of cannabis brands, operational excellence, and the impact of federal policy changes. Tune in to learn about the key factors driving growth and innovation in the cannabis sector.

Ed Keating

May 17, 2024

Podcasts

In the last of our Q1 license recaps, we turn to manufacturing, the least volatile of the three activities we cover in these quarterly posts - and as we see with other activities, most new licenses were issued by a handful of states.

Ed Keating

May 16, 2024

Cannacurio

Following up on our recent review of dispensaries and retailers, we now delve into the Q1 2024 cultivation licenses. These “census” snapshots derived from our Cannabiz Business Intelligence platform show where new licenses are being created. As a result of moratoriums and market pressures, the rate of adding new cultivation licenses is down in most jurisdictions.

Ed Keating

May 10, 2024

Cannacurio