Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

Higher Education and Cannabis

Higher Education and Cannabis

Within the past several years, the number of colleges and universities offering cannabis courses, programs, and degrees has increased significantly. Growing from a small number of schools in 2018 and 2019 to more than 100 today (and still growing), the legal cannabis industry has legitimized to the point that some states are even investing into cannabis college programs. 

Cannabiz Media Client Spotlight – Agrify

Cannabiz Media Client Spotlight – Agrify

Agrify develops premium indoor grow solutions for the cannabis and hemp marketplaces. The company’s mission is to assist horticulturalists in producing the highest quality crops possible with both consistency and superior yields. Cannabiz Media spoke with Agrify’s Director of Marketing, Rachel Fournier, to learn how she and her team use the Cannabiz Media License Database for marketing, sales, research, news updates, and more. 

Cannabiz Media Chief Data Officer & Co-Founder Ed Keating to Speak at Shield Client Connect

Cannabiz Media Chief Data Officer & Co-Founder Ed Keating to Speak at Shield Client Connect

Shield Client Connect Chicago 2022 is the first of what will become an annual event hosted by Shield Compliance. Shield Client Connect will bring together leaders from the Shield team and other Shield banks and credit unions as well as cannabis industry and banking professionals from around the country. Attendees will have the opportunity to share best practices, learn about Shield’s product development, and connect with Shield partners to enhance their cannabis banking programs.

10 SEO Tips for Cannabis and Cannabis-Related Businesses

10 SEO Tips for Cannabis and Cannabis-Related Businesses

Search engine optimization (SEO) represents an excellent opportunity for businesses working in and with the cannabis industry to boost traffic to their websites, which will lead to improved brand awareness, trust, word-of-mouth marketing, sales, and profits. Many cannabis and cannabis-related businesses haven’t invested into SEO yet, which means those business leaders who do make this strategic investment will reap the rewards.

How to Match Content to Search Intent and Boost Traffic to Your Website

How to Match Content to Search Intent and Boost Traffic to Your Website

Excellent content published frequently is the cornerstone of any search engine optimization strategy, but the content has to match the search intent of your target audience in order to increase search engine traffic to your website from the right audiences. Let's dive deeper into the topic of search intent - what it is, why it matters, and how to match your content to your target audience's search intent.

Send Time Optimization Tips for Cannabis Industry Email Marketing

Send Time Optimization Tips for Cannabis Industry Email Marketing

The day and time that you send your email marketing campaigns can have a significant effect on your open rates, click rates, and results. Over the years, there has been a lot of research conducted to determine the best day and time to send email marketing messages in order to maximize open and click-through rates. Let’s take a closer look at what you should believe, what you shouldn’t, and how to use send time optimization rather than a magical day and time to improve your email marketing results.

Visit Cannabiz Media at Booth 903 During CannaCon West 2022

Visit Cannabiz Media at Booth 903 During CannaCon West 2022

The Cannabiz Media team will be at booth #903 during CannaCon West, which is being held at the Denver Convention Center in Denver, Colorado from September 24-25, 2022. Stop by the booth to say hello and see a demo of the Cannabiz Media License Database for sales and marketing and Cannabiz Intelligence™ for business and financial intelligence.

Why Link Building and SEO are Critical for Cannabis Businesses (And How to Do It)

Why Link Building and SEO are Critical for Cannabis Businesses (And How to Do It)

Increasing organic traffic is crucial for businesses working in and with the cannabis industry. Since Google and other search engines don’t allow most cannabis and cannabis-related businesses to invest in pay-per-click (PPC) advertising to generate paid search traffic to their websites, organic traffic is absolutely essential. Link building is an effective way to improve search engine rankings for your website, so your site gets more organic search traffic.

Cannacurio #61: Privately Held MSOs – Who Are They & Where Can You Find Them?

Cannacurio #61: Privately Held MSOs – Who Are They & Where Can You Find Them?

Our research team is constantly scrutinizing licenses and the companies that own them. While many of the cannacurious industry watchers focus on the publicly held companies; there is a whole other tier of private companies that have been quietly acquiring licenses across state lines. We think this is where the cannaserious observers are spending their time. These companies are harder to track due to the lack of public filings, but the license information can tell an interesting story.

Cannabiz Media Wins 2022 Cannabis Technology Award for Best Platform Design from Green Market Report

Cannabiz Media Wins 2022 Cannabis Technology Award for Best Platform Design from Green Market Report

Cannabiz Media won Green Market Report’s 2022 Cannabis Technology Award for Best Platform Design! This is the first year that Green Market Report, a Crain’s Communications brand, has held the Cannabis Technology Awards program. The goal of the awards is to recognize companies that have developed unique and innovative solutions to the challenges facing the cannabis industry. 

The Importance of Organic Traffic and SEO to Cannabis Businesses (And How to Get It)

The Importance of Organic Traffic and SEO to Cannabis Businesses (And How to Get It)

Considering that PPC advertising on Google and other search engines is still extremely challenging (if not impossible) for businesses working in and with the cannabis industry, organic traffic is crucial to building a brand and growing a business. It’s also something that very few cannabis brands are investing in right now, which means there is currently a big opportunity available to businesses that prioritize content and organic traffic in their marketing budgets.

Mid-Year 2022 Cannabis Industry Updates: International

Mid-Year 2022 Cannabis Industry Updates: International

One of the biggest stories in 2022 has been the Russian invasion of Ukraine, which significantly impacted the global supply chain. The cannabis industry has not been immune to these supply chain delays and shortages. Cannabis businesses are also facing higher prices thanks to the domino effect the invasion has had on the global economy. Despite the challenges, progress has been made in a number of international cannabis markets.

Mid-Year 2022 Cannabis Industry Updates: Northeastern United States

Mid-Year 2022 Cannabis Industry Updates: Northeastern United States

The Northeast adult-use cannabis market is set to grow exponentially within the next six to 12 months. Some of these states’ adult-use programs are more restrictive than others, but New Hampshire and Pennsylvania’s lack of legal recreational cannabis markets are in direct opposition to voters’ preferences. Here's what's been happening in these states during the first seven months of 2022.

How Big Business, Monopolies and Vertical Integration Impact the Cannabis Industry

How Big Business, Monopolies and Vertical Integration Impact the Cannabis Industry

The continued growth and development of big businesses with deep pockets in the cannabis industry has many people worried that the result of continued mergers and acquisitions will be monopolies, lower quality products, and a shift of revenues away from mom and pop businesses in local communities to out-of-state (or out of country) corporations. This concern has already evolved into a reality and will continue to become an even bigger problem as state programs expand, when interstate commerce is allowed, and when federal legalization happens.

Visit Cannabiz Media at Booth 905 During CannaCon Chicago 2022

Visit Cannabiz Media at Booth 905 During CannaCon Chicago 2022

CannaCon Chicago is being held at the Donald E. Stephens Convention Center in Rosemont, Illinois from August 26-27, 2022. Throughout the conference, the Cannabiz Media team will be at exhibitor Booth #905 answering questions and giving demonstrations of the Cannabiz Media License Database for sales and marketing as well as Cannabiz Intelligence™ for business and financial intelligence.

An Update on Medical Cannabis Program Rollouts

An Update on Medical Cannabis Program Rollouts

While recent news has been focused on adult-use market launches and program rollouts on the east coast, a handful of states are embarking to launch a cannabis market for the first time. In Appalachia, the South, and the Great Plains, numerous regulators have made strides in recent months to launch sales, or are very close to doing so. 

Visit the Cannabiz Media Team at Cannabis Conference 2022

Visit the Cannabiz Media Team at Cannabis Conference 2022

The Cannabiz Media team will be at Booth 420 during Cannabis Conference 2022 from August 23-25, 2022 at the Paris Las Vegas Hotel & Casino in Las Vegas, Nevada. The team will be answering questions and giving demos of the Cannabiz Media License Database for sales and marketing as well as Cannabiz Intelligence™ for business and financial intelligence. We hope to see you there!

Mid-Year 2022 Cannabis Industry Updates: Midwest & Southern United States

Mid-Year 2022 Cannabis Industry Updates: Midwest & Southern United States

Last week, we covered what’s been happening in the western states of the U.S. cannabis industry during the first seven months of 2022. This week, we’ll dive into updates from the Midwest and Southern United States with future articles to come about the Eastern U.S. and international markets.

Digital Advertising Opportunities for Cannabis and Cannabis-Related Businesses

Digital Advertising Opportunities for Cannabis and Cannabis-Related Businesses

For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.

Mid-Year 2022 Cannabis Industry Updates: Western United States

Mid-Year 2022 Cannabis Industry Updates: Western United States

It’s mid-year 2022, and if you read news reports, it may seem like the sky is falling on the U.S. cannabis industry. Yes, there are problems, and many license holders in the legal cannabis industry are struggling. However, with any highly regulated and growing industry, there will be challenges, changes, consolidation, and contraction at different times. The next few years of the cannabis industry will definitely show which companies and brands have staying power. With that said, let’s take a look at what’s been happening in the U.S. cannabis industry during the first seven months of 2022.