Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

Twitter Cannabis Advertising for B2B and B2C

Twitter Cannabis Advertising for B2B and B2C

On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands and companies. In an announcement published on the Twitter website, the company said it had relaxed its cannabis ads policy in certain U.S. states to create more opportunities for responsible cannabis marketing.

Cannacurio Podcast Episode 48 with Gary Cohen of Cova Software

Cannacurio Podcast Episode 48 with Gary Cohen of Cova Software

Cova Software CEO, Gary Cohen, joins Ed Keating on the Cannacurio podcast to talk about the start of Cova Software, what's going on in the cannabis industry today and what the future holds.

Integrating Artificial Intelligence into Cannabis Sales

Integrating Artificial Intelligence into Cannabis Sales

Artificial intelligence, predictive analytics, and machine learning are changing the cannabis industry and impacting cannabis sales.

How to Create a B2B Sales Strategy in the Cannabis Industry and Measure Your Success

How to Create a B2B Sales Strategy in the Cannabis Industry and Measure Your Success

Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.

Cannacurio #68: Real Estate Investment Trusts

Cannacurio #68: Real Estate Investment Trusts

The Cannabiz Media Business Intelligence product showcases data through a series of dashboards which now numbers over 30. One of the most unique data sets covers Real Estate Investment Trusts, which have played an outsized role in the cannabis industry. The analysis in this article focuses on which companies have relied on these transactions, where transactions occurred, and which REITs did the deals.

How to Use the Cannabiz Media License Database as a One-Person Sales Team

How to Use the Cannabiz Media License Database as a One-Person Sales Team

The Cannabiz Media License Database is filled with cannabis and hemp industry leads to fill your sales pipeline, but if you’re a one-person sales team, it can be challenging to prioritize your efforts and get the best results. If that describes you, then you’re in luck because this article introduces you to tips to use the Cannabiz Media License Database effectively when you don’t have a team to help you.

Proven Ways to Segment Your Email List and Boost Results

Proven Ways to Segment Your Email List and Boost Results

Email marketing is one of the best ways to connect with cannabis and hemp license holders and businesses. However, if you’re not effectively segmenting your email list in order to send the most relevant marketing messages and offers, your results will suffer.

Cannacurio Podcast Episode 47 | 2022 Licensing Leaderboard Recap

Cannacurio Podcast Episode 47 | 2022 Licensing Leaderboard Recap

Cannabiz Media’s Chief Data Officer, Ed Keating, does a recap of the 2022 Licensing Leaderboards and shows you what we've seen in looking back at all the licenses that were issued.

Building an Email Marketing Funnel for Sales

Building an Email Marketing Funnel for Sales

Not everyone is ready to buy from you at the moment they receive your email marketing message. That’s a fundamental truth that you need to accept or your email marketing initiatives will never deliver the results your business wants and needs. It’s also why creating email marketing funnels designed to move prospects from being unaware of your brand to being ready to buy are critical to your success.

How to Use Lead Scoring to Increase Sales

How to Use Lead Scoring to Increase Sales

For a business to maximize revenue and profits, the sales team has to use its time strategically. Lead scoring is one of the most effective ways to enable every salesperson to optimize their time and focus on the leads that are most likely to convert into sales. 

Cannacurio #67: What Does it Cost to Buy Market Share in the Point of Sale Industry?

Cannacurio #67: What Does it Cost to Buy Market Share in the Point of Sale Industry?

Major turmoil has occurred across the top of Cannabiz Media’s Point of Sale Leaderboard including a board coup, company sale and an industry exit. The impacted firms, by our estimate, control 50% of the point of sale market.

Cannacurio #66: 2022  Regional Round-Up

Cannacurio #66: 2022 Regional Round-Up

After sharing the trends of the new licenses issued in 2022 – we wanted to review new licenses issued by region and activity. For example, what are the ratios of licenses issued for cultivation, manufacturing, and dispensing/retail across different regions? How big is the Northeast really in terms of new licenses?

How to Find and Sell to Your Hottest Leads with Email Marketing

How to Find and Sell to Your Hottest Leads with Email Marketing

Research shows at least 50% of your leads are not a good fit for the product or service you’re selling. In fact, only 25% of your leads are good enough to actually advance to a sale. However, that doesn’t necessarily mean your lead generation process is broken.

Cannabis Cultivator Survey Edition 2

Cannabis Cultivator Survey Edition 2

Wells Fargo Equity Research has released the Cannabis Cultivator Survey Edition 2 report based on data collected with Cannabiz Media in Fall 2022 through one of the most comprehensive outreach programs to cannabis cultivators. The second edition of the survey report includes new and updated data from cannabis cultivators in seven key states as well as comparisons to data reported in the Cannabis Cultivator Survey Edition 1 that was collected during Spring 2022.

The Importance of Cannabis Product Innovation in 2023

The Importance of Cannabis Product Innovation in 2023

Across the United States and the world, cannabis markets are operating at very different stages of the market lifecycle – from new to mature, but all businesses operating in and with this industry can benefit from product innovation. A year ago, I write an article about cannabis product innovation in 2022, and now, it’s time to take a look at cannabis product innovation in 2023. 

Cannacurio #65: Manufacturing Leaderboards Year-End 2022

Cannacurio #65: Manufacturing Leaderboards Year-End 2022

Following up on our recent year-end 2022 reviews of cultivators and dispensaries and retailers, we now delve into cannabis manufacturing licenses.

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.

How B2B Email Marketing is Different for the Cannabis Industry

How B2B Email Marketing is Different for the Cannabis Industry

While there are many fundamentals of B2B email marketing that don’t differ from one industry to another, there are some nuances that you need to know to successfully promote your cannabis or cannabis-related business. 

Cannacurio #64: 2022 Year-End Cultivation Leaderboards

Cannacurio #64: 2022 Year-End Cultivation Leaderboards

Following up on our recent review of dispensaries and retailers, we now delve into cultivation licenses. These “census” snapshots derived from our Cannabiz Business Intelligence™ platform show where new licenses are being created and where the balance of power is from market to market.

The Cannabiz Media Email Success Academy is Now Open

The Cannabiz Media Email Success Academy is Now Open

We’re excited to announce that the Cannabiz Media Email Success Academy is now open and offering free cannabis email marketing courses to the public. In fact, these are the only email marketing certifications you can get that are specific to the cannabis and hemp industries.