Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

How to Boost Year-End Sales with Content Marketing

How to Boost Year-End Sales with Content Marketing

As we get closer to the final weeks of the year, it’s not too late to use content marketing as a catalyst to boost year-end sales. Here are strategic content marketing recommendations to gain brand exposure, word-of-mouth marketing, and sales revenue in December.

Holiday Email Marketing Do’s and Don’ts

Holiday Email Marketing Do’s and Don’ts

Holiday email marketing to cannabis and hemp industry license holders can be extremely effective to boost end-of-year sales as well as to generate interest among leads so you can nurture them after the holiday season ends.

Cannabiz Media Cannacurio Podcast from MJBizCon 2021 Episode 2

Cannabiz Media Cannacurio Podcast from MJBizCon 2021 Episode 2

It's time for Part 2 of Cannabiz Media's Cannacurio podcast recorded at MJBizCon in Las Vegas this month. Watch the video below and listen to host Ed Keating talk to experts from OG Cannabis Insurance, March Networks, EZ Trim, Royal Supply, and Canna Carton about MJBizCon, what's on the horizon for the cannabis industry, and how they use the Cannabiz Media License Database to support their sales and marketing initiatives.

5 Marketing Strategies to Drive Revenue Before the New Year

5 Marketing Strategies to Drive Revenue Before the New Year

Are you on track to hit your year-end revenue goals? In addition to launching specific holiday promotions, you should develop five marketing strategies in 2021 to drive revenue before the New Year.

Cannabiz Media Cannacurio Podcast from MJBizCon 2021 Episode 1

Cannabiz Media Cannacurio Podcast from MJBizCon 2021 Episode 1

Cannabiz Media took the Cannacurio podcast on the road this month to MJBizCon in Las Vegas! Watch the video below and listen to host Ed Keating talk to experts from Green Fertigation, Treez, Green Tank Technologies, and Treez about MJBizCon, what's coming for the cannabis industry, and how they use the Cannabiz Media License Database to support their sales and marketing initiatives.

5 Holiday Promotions to Beat Your Year-End Revenue Goals

5 Holiday Promotions to Beat Your Year-End Revenue Goals

As the days tick by and the end of the years gets closer, it’s time to think about how you can beat your year-end revenue goals. Holiday promotions are a great way to do it for both business-to-business (B2B) and business-to-consumer (B2C) businesses, including businesses working in the cannabis industry.

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday provide great opportunities for businesses to connect with consumers and drive incremental sales leading up to the end of the year. When you’re sending email marketing campaigns to business-to-business (B2B) audiences, like cannabis license holders, there are some unique things to consider, which can increase your chances of success.

How to Follow up with Leads After a Trade Show or Conference

How to Follow up with Leads After a Trade Show or Conference

You attended a trade show, conference, or another type of event where you connected with sales leads, but what do you do with those leads when you get back to the office? You need a follow-up strategy and a process in place to ensure those business cards don’t end up in a pile on your desk where they’re forgotten.

Cannabiz Media Client Spotlight – Tecogen

Cannabiz Media Client Spotlight – Tecogen

Cannabiz Media recently spoke with Steve LaFaille, Vice President of Business Development at Tecogen, to learn more about how he and his team use the Cannabiz Media License Database to support their business development initiatives, stay current on industry news that matters to them, and work more efficiently.

Cannabis and the 2020 Election – Where Are We Now?

Cannabis and the 2020 Election – Where Are We Now?

In November 2020, residents in five states voted to legalize adult-use and/or medical cannabis, and one year later, only one state has made significant progress in launching sales.

7 Email Marketing Messages to Move People from Prospects to Customers

7 Email Marketing Messages to Move People from Prospects to Customers

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

How Panacea Payroll Drove Email Marketing Open Rates 14X Higher

How Panacea Payroll Drove Email Marketing Open Rates 14X Higher

Panacea Payroll was wasn’t getting the open rates from their email marketing campaigns that they needed to build brand awareness among cannabis and hemp license holders in order to generate, nurture, and qualify sales leads. Cannabiz Media's Email Success Team helped increase opens.

Point-of-Sale Software in the Cannabis Industry – 2021 Report

Point-of-Sale Software in the Cannabis Industry – 2021 Report

The fourth annual Point-of-Sale Software in the Cannabis Industry report is now available for free download here. The 2021 report provides a comprehensive update on point-of-sale (POS) software market share across the cannabis industry using primary research conducted by Cannabiz Media’s research team.

Cannacurio Podcast Episode 39 with Steve LaFaille of Tecogen

Cannacurio Podcast Episode 39 with Steve LaFaille of Tecogen

Tecogen Vice President of Business Development Steve LaFaille joins Ed Keating to talk about how his company's products help cannabis and hemp cultivators efficiently meet their engery needs as well as how his team uses the Cannabiz Media database to support their business development initiatives.

How Boveda Achieved 12X Higher Email Marketing Engagement

How Boveda Achieved 12X Higher Email Marketing Engagement

Boveda was getting low open rates and engagement from their email marketing campaigns, which meant they weren’t generating qualified leads for the sales team from their email marketing investments. Cannabiz Media's Email Success Team helped increase opens and engagement.

Cannabiz Media Launches Cannabiz Intelligence

Cannabiz Media Launches Cannabiz Intelligence

Cannabiz Media is launching Cannabiz Intelligence™ - the single, comprehensive source for verified cannabis and hemp financial analysis, merger and acquisition (M&A) targeting, and valuations. 

Cannacurio #49 - New Jersey Licensing and Legalization Breakdown

Cannacurio #49 - New Jersey Licensing and Legalization Breakdown

As part of the 2020 election, New Jersey voters approved a constitutional amendment to legalize cannabis. Question 1’s passage was expected, and the short constitutional change left many details for the legislature to sort out. Nearly a year later, the legislature has made progress and regulators have issued final rules to expand the medical industry into an adult use one.

Visit Cannabiz Media at Booth C4816 at MJBizCon in Las Vegas

Visit Cannabiz Media at Booth C4816 at MJBizCon in Las Vegas

The Cannabiz Media team will be giving hands-on demos of the Cannabiz Media License Database for sales and marketing and the new Cannabiz Intelligence™ for comprehensive financial analysis, merger and acquisition (M&A) targeting, and valuations at Booth C4816 during MJBizCon.

Cannabis Technology Opportunities: What’s Coming This Decade?

Cannabis Technology Opportunities: What’s Coming This Decade?

Cannabis technology opportunities will continue to grow in the coming years with Gartner reporting that current technology trends across all industries fall under three unique themes: people centricity, location independence, and resilient delivery.