Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

Why are Some States’ Cannabis Programs Lagging?

Why are Some States’ Cannabis Programs Lagging?

The cannabis market continues to grow throughout the United States, but that doesn’t mean all states’ cannabis programs are growing equally. In fact, some states are lagging behind significantly.

Pros and Cons of Automated Drip Email Marketing Campaigns

Pros and Cons of Automated Drip Email Marketing Campaigns

Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.

Cannacurio Podcast Episode 35 with Bryan Passman of Hunter + Esquire

Cannacurio Podcast Episode 35 with Bryan Passman of Hunter + Esquire

In the latest episode of the Cannacurio Podcast from Cannabiz Media, host Ed Keating speaks with Bryan Passman, CEO and Founder of Hunter + Esquire, a full-service, retained executive recruitment and human capital advisory firm focused solely on the cannabis and psychedelics industries.

10 Cannabis Industry Basics to Know Before You Email License Holders

10 Cannabis Industry Basics to Know Before You Email License Holders

In the cannabis industry, the first step email marketers must take to have a chance at success is educating themselves about how the cannabis industry works in the markets where they’ll promote their brands.

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter is still an important channel for cannabis businesses and cannabis-related businesses to indirectly market their products and services. In its latest research, Pew Research Center found that Twitter is used by more U.S. adults in 2021 than WhatsApp, TikTok, and Reddit.

Cannacurio #43: Where Will the Next Cannabis Licenses Be Issued?

Cannacurio #43: Where Will the Next Cannabis Licenses Be Issued?

While many focus on the big license producing states like California, Oklahoma, Colorado, Washington, and Oregon where over 83% of the nation’s licenses are issued, we miss out on other states that are quietly issuing licenses or are evaluating their programs. 

How to Use UTM Codes to Track Your Digital Marketing Results

How to Use UTM Codes to Track Your Digital Marketing Results

With the help of Google Analytics and UTM codes, you can easily get all of the information you need to figure out which of your investments are driving the most traffic to your website, which can turn into engagement, inquiries, and even sales. 

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.

Cannabiz Media Client Spotlight – Sage Intacct

Cannabiz Media Client Spotlight – Sage Intacct

Sage Intacct is a cloud accounting and financial management solution for the cannabis industry. Cannabiz Media recently spoke with Ryan Fleming, account executive, and Paul Clifford, senior solution consultant, at Sage Intacct to learn more about how they use the Cannabiz Media License Database to support their business development, lead generation, and sales initiatives.

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales. 

Cannabiz Media Client Spotlight – Shield Compliance

Cannabiz Media Client Spotlight – Shield Compliance

Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. Cannabiz Media spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support business development, data intelligence, and license verification processes.

Cannacurio Podcast Episode 34 with Ryan Fleming and Paul Clifford of Sage Intacct

Cannacurio Podcast Episode 34 with Ryan Fleming and Paul Clifford of Sage Intacct

In the latest episode of the Cannacurio Podcast from Cannabiz Media, host Ed Keating speaks with Ryan Fleming, account executive, and Paul Clifford, senior solution consultant, at Sage Intacct, a cloud accounting and financial management solution for the cannabis industry.

What, When and How Often to Post on Social Media for B2B Cannabis Brands

What, When and How Often to Post on Social Media for B2B Cannabis Brands

When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

More than 10 million businesses advertised their products and services on Facebook during the third quarter of 2020. By the end of the year, a total of $2.26 billion was spent in 2020 on Facebook ads. Unfortunately, almost none of those ads were cannabis businesses or cannabis-related businesses.

Why You Must Clean Your Email Marketing List to Get the Best Results

Why You Must Clean Your Email Marketing List to Get the Best Results

If you’re investing time and money into email marketing, then you need to prioritize maintaining a high quality email marketing list. Email marketing professionals refer to this ongoing process as list cleansing or list hygiene, and it refers to removing all email addresses from your list that could negatively affect your results.

Cannacurio Podcast Episode 33 with Tony Repanich of Shield Compliance

Cannacurio Podcast Episode 33 with Tony Repanich of Shield Compliance

In the latest episode of the Cannacurio Podcast from Cannabiz Media, we speak with Tony Repanich, President and Chief Operating Officer of Shield Compliance, a comprehensive compliance management platform for banking cannabis-related businesses.

Cannacurio #42: Dispensary & Retailer Leaderboard February 2021

Cannacurio #42: Dispensary & Retailer Leaderboard February 2021

So far this year, 14 states have added a total of 276 new cannabis dispensaries/retailers. The largest contributor was not California nor Oklahoma - it was Arizona. Read on for more details.

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?