Cannabiz Media Blog

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How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

The best CRM tool for your cannabis or cannabis-related business is one that includes features to manage all aspects of your brand’s relationships with prospective, current, and prior customers. CRM is so important to your business, but any old CRM software won’t do. The tool you choose must deliver the specific CRM benefits that cannabis and ancillary businesses need.

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

It’s extremely difficult to stay competitive in any industry today, including the cannabis industry, without a customer relationship management (CRM) system in place, and the data proves it. Companies using a CRM realize a 41% increase in revenue.

How to Create a B2B CRM Strategy for Your Cannabis Business

How to Create a B2B CRM Strategy for Your Cannabis Business

Today, customers expect businesses to know who they are, understand their wants and needs, personalize communications, and create experiences specifically for them. Your cannabis or cannabis-related business can’t meet and exceed customer expectations if you don’t know who they are and deliver what they want at the right times. Fortunately, a solid CRM strategy combined with CRM software can help you meet customers’ needs across the entire customer lifecycle – from prospect to loyal repeat customer and vocal brand advocate.

Benefits of CRM to Cannabis and Ancillary Businesses

Benefits of CRM to Cannabis and Ancillary Businesses

Customer relationship management (CRM) involves managing all interactions with every customer and lead to improve a company’s sales and reduce churn. CRM is important to all businesses working in and with the cannabis industry today. In fact, the benefits of CRM to cannabis and ancillary businesses of all sizes are far-reaching – affecting not just sales but also marketing and customer service.

Integrating CRM and Email Marketing for Powerful Results

Integrating CRM and Email Marketing for Powerful Results

Integrating your customer relationship management (CRM) and email marketing efforts can drive incremental results for every cannabis business and ancillary business today. Why? Because integration leads directly to better results, and the data proves it! 

Visit Cannabiz Media at Lift&Co Expo Toronto 2022

Visit Cannabiz Media at Lift&Co Expo Toronto 2022

The Cannabiz Media Team will be at Booth 1810 at the Lift&Co Expo Toronto 2022 answering questions and giving demos of the Cannabiz Media License Database. The Lift Cannabis Business Conference and Lift&Co. Expo Toronto 2022 will be held at the Metro Toronto Convention Center on May 12-15, 2022.

Importance of CRM in the Cannabis Industry

Importance of CRM in the Cannabis Industry

Customer relationship management (CRM) is the process of communicating with and tracking leads and customers to improve interactions, close more sales, and deliver better customer experiences over time. For businesses operating in and with the cannabis industry, CRM can deliver tangible results that directly impact revenue, profits, and brand reputation.

How to Integrate Your Cannabis Business Sales and Marketing Teams

How to Integrate Your Cannabis Business Sales and Marketing Teams

When a cannabis business removes barriers between sales and marketing teams, results will improve. Research has shown that integrating sales and marketing leads to higher revenue, increased return on investment per prospective customer, improved focus and performance, increased efficiencies, and reduced frustrations. 

Why Email Marketing is Essential to the Cannabis Industry and How to Leverage It for Profits

Why Email Marketing is Essential to the Cannabis Industry and How to Leverage It for Profits

Email marketing presents a significant opportunity for cannabis and ancillary businesses at a time when many traditional and digital marketing tactics are out of bounds or highly restricted for the cannabis industry. Research has repeatedly shown that email marketing works. According to Litmus, for every $1 spent on email marketing, businesses receive $42 in return, and McKinsey found that email marketing is 40x more effective at acquiring new customers than Facebook and Twitter combined. 

Cannacurio #57:  Do Public MSOs Build or Buy Their Cannabis Stores?

Cannacurio #57: Do Public MSOs Build or Buy Their Cannabis Stores?

Cannabiz Media has been tracking cannabis and hemp licenses globally since 2015. Over those seven years, we have aggregated a mass of data on licenses, companies, and transactions that result in change of license ownership. After compiling 500 transactions in our Cannabiz Intelligence™ platform, we wanted to take a closer look at how key publicly traded MSOs were adding to their store footprints. Our goal was to determine which stores were “built” versus those that were “bought”.

Why Sales and Marketing Integration is Essential to Cannabis Business Success

Why Sales and Marketing Integration is Essential to Cannabis Business Success

Integrating sales and marketing teams delivers better results for your company, and research proves it. In fact, every step you take to further integrate sales and marketing should deliver positive results for your company. 

Visit Cannabiz Media at the Benzinga Cannabis Capital Conference in Miami Beach

Visit Cannabiz Media at the Benzinga Cannabis Capital Conference in Miami Beach

The Cannabiz Media team will be at the Benzinga Cannabis Capital Conference on April 20-21, 2002 at the Fontainebleau in Miami Beach, Florida. Be sure to visit the team at Booth S1 during the conference to see demos of Cannabiz Intelligence™ for comprehensive cannabis industry financial analysis data, merger and acquisition targeting, and valuations.

Removing Barriers Between Sales and Marketing for Better Results

Removing Barriers Between Sales and Marketing for Better Results

Traditionally, sales teams and marketing teams are known to have contentious relationships. There is often friction between these two departments that leads to a long-list of problems and directly affects revenue generation for the company. But when you break down those barriers, your company's results will improve.

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

CannaVest North Investment Forum Comes to Toronto

CannaVest North Investment Forum Comes to Toronto

For the first time, the popular CannaVest conference that connects cannabis companies seeking capital with accredited investors will come to Canada as part of the Lift&Co. Expo, which is Canada’s leading cannabis conference and trade show. The CannaVest North Investment Forum, sponsored by Cannabiz Media, will be held on May 13-14, 2022 at the Metro Toronto Convention Center in Toronto.

When to Use Direct Email vs. Email Marketing to Build Your Business in the Cannabis Industry

When to Use Direct Email vs. Email Marketing to Build Your Business in the Cannabis Industry

Email is one of the most effective tools to build a business in the cannabis industry today, but you have a choice when it comes to connecting with prospects via email. Should you send a direct email message to each person you want to communicate with or should you send a message to a list of people? The answer comes down to whether you’re marketing to recipients or selling to them.

Emerging Market Opportunities in the Hemp Industry

Emerging Market Opportunities in the Hemp Industry

The value of U.S. hemp production in 2021 reached $824 million according to The U.S. Department of Agriculture’s National Hemp Report. If estimates from the National Industrial Hemp Council are accurate, the value of U.S. hemp production will grow to more than $10 billion by 2025. Based on those numbers, it seems like the future of the hemp industry will be all about skyrocketing growth despite recent oversupply problems and dropping prices.

Cannacurio #56: New Jersey’s 68 Conditional Licenses

Cannacurio #56: New Jersey’s 68 Conditional Licenses

On Thursday March 24th, the New Jersey Cannabis Regulatory Commission Board recommended approval on 68 applications for conditional licenses. This cohort includes 50 Class 1 Cultivator applications and 18 Class 2 Manufacturer applications.

Cannacurio #55: Manufacturing Licenses

Cannacurio #55: Manufacturing Licenses

Cannabis manufacturing licenses are issued at a slower pace than cultivation or retail licenses. However, they serve as important assets for companies because the products are often powerful brands. These brands, unlike license assets, can cross state lines and will undoubtedly help well established companies thrive and build market share.

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.