Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

The Importance of Cannabis Product Innovation in 2023

The Importance of Cannabis Product Innovation in 2023

Across the United States and the world, cannabis markets are operating at very different stages of the market lifecycle – from new to mature, but all businesses operating in and with this industry can benefit from product innovation. A year ago, I write an article about cannabis product innovation in 2022, and now, it’s time to take a look at cannabis product innovation in 2023. 

Cannacurio #65: Manufacturing Leaderboards Year-End 2022

Cannacurio #65: Manufacturing Leaderboards Year-End 2022

Following up on our recent year-end 2022 reviews of cultivators and dispensaries and retailers, we now delve into cannabis manufacturing licenses.

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.

How B2B Email Marketing is Different for the Cannabis Industry

How B2B Email Marketing is Different for the Cannabis Industry

While there are many fundamentals of B2B email marketing that don’t differ from one industry to another, there are some nuances that you need to know to successfully promote your cannabis or cannabis-related business. 

Cannacurio #64: 2022 Year-End Cultivation Leaderboards

Cannacurio #64: 2022 Year-End Cultivation Leaderboards

Following up on our recent review of dispensaries and retailers, we now delve into cultivation licenses. These “census” snapshots derived from our Cannabiz Business Intelligence™ platform show where new licenses are being created and where the balance of power is from market to market.

The Cannabiz Media Email Success Academy is Now Open

The Cannabiz Media Email Success Academy is Now Open

We’re excited to announce that the Cannabiz Media Email Success Academy is now open and offering free cannabis email marketing courses to the public. In fact, these are the only email marketing certifications you can get that are specific to the cannabis and hemp industries.

Cannacurio #63: Dispensary and Retailer 2022 Year-End Leaderboard

Cannacurio #63: Dispensary and Retailer 2022 Year-End Leaderboard

Now that 2022 has wrapped up, we want to share our annual round-up of which states issued the most dispensary/retailer licenses. Our 2021 recap post showed that 2,602 licenses were issued, and for 2022, the count came in at 2,750. Four states accounted for 66% of the newly issued licenses in 2022.

How to Write a Business Plan for the Cannabis Industry

How to Write a Business Plan for the Cannabis Industry

If you want to get a cannabis license or money to fund a business working in or with the cannabis industry, then you need a business plan. But not just any plan will do. You need an amazing business plan to stand out in the cannabis industry.

How the Cannabis Industry Will Change in 2023

How the Cannabis Industry Will Change in 2023

What’s coming for the cannabis industry in 2023? As always, change will be common throughout the next 12 months. Sales are still holding on but businesses are struggling. Change is needed – and soon! Let’s take a look at six ways the cannabis industry could change in 2023 – for the better and worse.

Cannabis Business Resolutions for 2023

Cannabis Business Resolutions for 2023

Looking back at the cannabis industry in 2022, one might think there isn’t a lot to be excited about for 2023. The industry is struggling, so it’s time to dig in your heels and get ready to work hard in the coming months. Making cannabis business resolutions for 2023 is a great way to put your business on a path forward. Here are five resolutions to help you get started.

How to Get a Job in the Cannabis Industry

How to Get a Job in the Cannabis Industry

The number of American jobs supported by the legal cannabis industry in 2022 is 428,059 according to Whitney Economics and Leafly’s Jobs Report 2022. That’s a 249% increase in just five years when the industry supported 122,800 jobs in 2017.

Looking Ahead to the Cannabis Industry in 2023

Looking Ahead to the Cannabis Industry in 2023

We can all agree that 2022 was a challenging year for the cannabis industry, and a possible recession, falling cannabis prices, oversupply, and other problems will continue in the coming months. However, this is a resilient industry that’s not going away anytime soon. With that said, let’s take a look at what we’re likely to see happen in the cannabis industry during 2023, so everyone working in and with the industry can prepare and weather the storm.

2022 Cannabis Industry and Licensing Recap

2022 Cannabis Industry and Licensing Recap

Cannabis industry conversations and news stories throughout 2022 focused on several key topics, including mergers and acquisitions, legalization, banking, and the 2022 election. Many of these topics aren’t new. They represent issues the legal cannabis industry has struggled with for years. However, 2022 was a year when we finally saw some positive movement in critical ways.

10 Factors that Determine a Cannabis Entrepreneur’s Success or Failure

10 Factors that Determine a Cannabis Entrepreneur’s Success or Failure

The cannabis industry in the United States may be facing challenges, but it’s still growing. That means there are many opportunities to join the industry either as a plant-touching or ancillary business, and savvy entrepreneurs continue to seek ways to cash in on that growth. 

B2B Email Marketing Trends for the Cannabis Industry in 2023

B2B Email Marketing Trends for the Cannabis Industry in 2023

The secret to successful B2B email marketing in 2023 will come down to strategy and adding value. This is true in the cannabis industry just as it is in other industries. Email users receive so many messages each day that the days of sending one sales message after another are over. In 2023, successful email marketing will require a more strategic approach that meets recipients where they are in the buyer journey. 

Cannacurio #62: Cannabiz Intelligence - Your Planning & TAM Toolkit

Cannacurio #62: Cannabiz Intelligence - Your Planning & TAM Toolkit

It’s year end and time for all of us in the cannabis industry to do our 2023 strategic planning and budgeting. Cannabiz Media’s Business Intelligence Platform is rife with data to help you complete these projects in record time with an unparalleled set of data dashboards. You’ll be turning out TAMs and market share analyses in no time thanks to the graphs, charts, tables, and data exports we provide.

Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market

Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market

Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.

5 Secrets to B2B Holiday Marketing Success in the Cannabis Industry

5 Secrets to B2B Holiday Marketing Success in the Cannabis Industry

The holiday season is here, and it’s a critical time for companies selling products and services to cannabis license holders to ramp up their B2B holiday marketing investments. To help you take advantage of the holiday sales opportunity, follow the five secrets to developing and running successful B2B holiday marketing programs to audiences of cannabis business license holders.

How to Use Psychology and Strategy to Increase Sales in a Declining Cannabis Market

How to Use Psychology and Strategy to Increase Sales in a Declining Cannabis Market

The cannabis market has been in decline across the United States throughout the past year, particularly in legacy markets. According to research by Headset, both the number of transactions and basket sizes have dropped since 2020. Based on declining cannabis market trends and with a possible recession in the near future, it’s more important than ever for businesses working in and with the cannabis industry to take steps to protect – and even increase – sales. You can do it if you understand the psychology of consumer behavior and invest more strategically into marketing.

Cannabiz Media Client Spotlight – springbig

Cannabiz Media Client Spotlight – springbig

Cannabis dispensaries and retailers across the United States rely on springbig’s SaaS-based dispensary and brand marketing, customer relationship management (CRM), and omnichannel loyalty platform every day. Cannabiz Media spoke with Jeff Harris, CEO of Springbig, to learn more about how he and his team use the Cannabiz Media License Database for marketing, sales, data analysis, and more.