Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.

Cannabiz Media Client Spotlight – Sage Intacct

Cannabiz Media Client Spotlight – Sage Intacct

Sage Intacct is a cloud accounting and financial management solution for the cannabis industry. Cannabiz Media recently spoke with Ryan Fleming, account executive, and Paul Clifford, senior solution consultant, at Sage Intacct to learn more about how they use the Cannabiz Media License Database to support their business development, lead generation, and sales initiatives.

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales. 

Cannabiz Media Client Spotlight – Shield Compliance

Cannabiz Media Client Spotlight – Shield Compliance

Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. Cannabiz Media spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support business development, data intelligence, and license verification processes.

Cannacurio Podcast Episode 34 with Ryan Fleming and Paul Clifford of Sage Intacct

Cannacurio Podcast Episode 34 with Ryan Fleming and Paul Clifford of Sage Intacct

In the latest episode of the Cannacurio Podcast from Cannabiz Media, host Ed Keating speaks with Ryan Fleming, account executive, and Paul Clifford, senior solution consultant, at Sage Intacct, a cloud accounting and financial management solution for the cannabis industry.

What, When and How Often to Post on Social Media for B2B Cannabis Brands

What, When and How Often to Post on Social Media for B2B Cannabis Brands

When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

More than 10 million businesses advertised their products and services on Facebook during the third quarter of 2020. By the end of the year, a total of $2.26 billion was spent in 2020 on Facebook ads. Unfortunately, almost none of those ads were cannabis businesses or cannabis-related businesses.

Why You Must Clean Your Email Marketing List to Get the Best Results

Why You Must Clean Your Email Marketing List to Get the Best Results

If you’re investing time and money into email marketing, then you need to prioritize maintaining a high quality email marketing list. Email marketing professionals refer to this ongoing process as list cleansing or list hygiene, and it refers to removing all email addresses from your list that could negatively affect your results.

Cannacurio Podcast Episode 33 with Tony Repanich of Shield Compliance

Cannacurio Podcast Episode 33 with Tony Repanich of Shield Compliance

In the latest episode of the Cannacurio Podcast from Cannabiz Media, we speak with Tony Repanich, President and Chief Operating Officer of Shield Compliance, a comprehensive compliance management platform for banking cannabis-related businesses.

Cannacurio #42: Dispensary & Retailer Leaderboard February 2021

Cannacurio #42: Dispensary & Retailer Leaderboard February 2021

So far this year, 14 states have added a total of 276 new cannabis dispensaries/retailers. The largest contributor was not California nor Oklahoma - it was Arizona. Read on for more details.

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

Why Domain Reputation is Critical to Email Marketing and Getting in the Inbox

Why Domain Reputation is Critical to Email Marketing and Getting in the Inbox

The time and money you invest in email marketing is wasted if your messages don’t get to recipients’ inboxes. Unfortunately, that is exactly what will happen if you let your domain reputation (also known as sender reputation) tank. Instead, you need to establish a positive domain reputation and then, monitor and protect it to get the best email marketing results.

Cannabiz Media Client Spotlight – PeopleGuru

Cannabiz Media Client Spotlight – PeopleGuru

PeopleGuru is a cloud-based and cannabis-friendly human resources, payroll, human capital management, and technology provider focused primarily on the mid-market and high growth companies. Cannabiz Media recently spoke with Robert Mohr and Haley Hayes from PeopleGuru to learn more about how their team uses the Cannabiz Media License Database to support its sales and business growth initiatives.

YouTube Marketing for the Cannabis Industry

YouTube Marketing for the Cannabis Industry

Research shows your customers are already watching online videos and many of them prefer to learn about products and services through video content. During 2020, the amount of time people spent watching online videos jumped by 43%. Furthermore, 31% of cannabis consumers prefer to learn about products on YouTube today.

Who Will Win Licenses in Georgia?

Who Will Win Licenses in Georgia?

Georgia’s Access to Medical Cannabis Commission will bestow only six cannabis business licenses. The state has received almost 70 applications already, but the applicant information is not public. We've deduced some of the likely applicants.

Opportunities and Limitations for Microbusiness Licensing

Opportunities and Limitations for Microbusiness Licensing

Of all the license types available to cannabis business operators, the microbusiness license is among the least issued and discussed. Countless cannabis businesses of varying sizes are vertically integrated, with many holding licenses for multiple activities at the same location. Depending on state and local regulations, licensees frequently choose to cultivate, process, and sell cannabis out of the same business.

Cannacurio Podcast Episode 32 with Robert Mohr and Haley Hayes of PeopleGuru

Cannacurio Podcast Episode 32 with Robert Mohr and Haley Hayes of PeopleGuru

In the latest episode of the Cannacurio Podcast from Cannabiz Media, my co-host, Amanda Guerrero, and I discuss speak with Robert Mohr, Cannabis Channel Manager, and Haley Hayes, Sales Executive, from PeopleGuru, a cloud-based and cannabis-friendly HR payroll, human capital management, and technology provider.

Cannacurio Podcast Episode 31 with Lewis Koski of Metrc

Cannacurio Podcast Episode 31 with Lewis Koski of Metrc

In the latest episode of the Cannacurio Podcast from Cannabiz Media, my co-host, Amanda Guerrero, and I discuss speak with Lews Koski, Chief Operating Officer of Metrc, a leading seed-to-sale track-and-trace technology company for the cannabis and hemp industries.