Cannabis Email Marketing Trends: MJBizCon Edition
As MJBizCon approaches, competition for inbox attention heats up. Last year, over 91,000 MJBizCon-related emails were sent, achieving an average 30% open rate. This blog dives into the data, revealing that starting email outreach early—two months before the show—drives the highest open rates. It also highlights the importance of correctly spelling MJBizCon and using targeted subject lines to engage recipients and increase booth visits.