Get the latest cannabis and hemp industry news and insights.
On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands and companies. In an announcement published on the Twitter website, the company said it had relaxed its cannabis ads policy in certain U.S. states to create more opportunities for responsible cannabis marketing.
March 15, 2023
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Cova Software CEO, Gary Cohen, joins Ed Keating on the Cannacurio podcast to talk about the start of Cova Software, what's going on in the cannabis industry today and what the future holds.
March 14, 2023
Artificial intelligence, predictive analytics, and machine learning are changing the cannabis industry and impacting cannabis sales.
March 10, 2023
Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.
March 8, 2023
The Cannabiz Media Business Intelligence product showcases data through a series of dashboards which now numbers over 30. One of the most unique data sets covers Real Estate Investment Trusts, which have played an outsized role in the cannabis industry. The analysis in this article focuses on which companies have relied on these transactions, where transactions occurred, and which REITs did the deals.
March 7, 2023
The Cannabiz Media License Database is filled with cannabis and hemp industry leads to fill your sales pipeline, but if you’re a one-person sales team, it can be challenging to prioritize your efforts and get the best results. If that describes you, then you’re in luck because this article introduces you to tips to use the Cannabiz Media License Database effectively when you don’t have a team to help you.
March 1, 2023
Email marketing is one of the best ways to connect with cannabis and hemp license holders and businesses. However, if you’re not effectively segmenting your email list in order to send the most relevant marketing messages and offers, your results will suffer.
February 24, 2023
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Cannabiz Media’s Chief Data Officer, Ed Keating, does a recap of the 2022 Licensing Leaderboards and shows you what we've seen in looking back at all the licenses that were issued.
February 23, 2023
Not everyone is ready to buy from you at the moment they receive your email marketing message. That’s a fundamental truth that you need to accept or your email marketing initiatives will never deliver the results your business wants and needs. It’s also why creating email marketing funnels designed to move prospects from being unaware of your brand to being ready to buy are critical to your success.
February 21, 2023
For a business to maximize revenue and profits, the sales team has to use its time strategically. Lead scoring is one of the most effective ways to enable every salesperson to optimize their time and focus on the leads that are most likely to convert into sales.
February 15, 2023
Major turmoil has occurred across the top of Cannabiz Media’s Point of Sale Leaderboard including a board coup, company sale and an industry exit. The impacted firms, by our estimate, control 50% of the point of sale market.
February 14, 2023
After sharing the trends of the new licenses issued in 2022 – we wanted to review new licenses issued by region and activity. For example, what are the ratios of licenses issued for cultivation, manufacturing, and dispensing/retail across different regions? How big is the Northeast really in terms of new licenses?
February 13, 2023
Research shows at least 50% of your leads are not a good fit for the product or service you’re selling. In fact, only 25% of your leads are good enough to actually advance to a sale. However, that doesn’t necessarily mean your lead generation process is broken.
February 10, 2023
Wells Fargo Equity Research has released the Cannabis Cultivator Survey Edition 2 report based on data collected with Cannabiz Media in Fall 2022 through one of the most comprehensive outreach programs to cannabis cultivators. The second edition of the survey report includes new and updated data from cannabis cultivators in seven key states as well as comparisons to data reported in the Cannabis Cultivator Survey Edition 1 that was collected during Spring 2022.
February 7, 2023
Across the United States and the world, cannabis markets are operating at very different stages of the market lifecycle – from new to mature, but all businesses operating in and with this industry can benefit from product innovation. A year ago, I write an article about cannabis product innovation in 2022, and now, it’s time to take a look at cannabis product innovation in 2023.
January 31, 2023
Following up on our recent year-end 2022 reviews of cultivators and dispensaries and retailers, we now delve into cannabis manufacturing licenses.
January 30, 2023
To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.
January 27, 2023
While there are many fundamentals of B2B email marketing that don’t differ from one industry to another, there are some nuances that you need to know to successfully promote your cannabis or cannabis-related business.
January 25, 2023
Following up on our recent review of dispensaries and retailers, we now delve into cultivation licenses. These “census” snapshots derived from our Cannabiz Business Intelligence™ platform show where new licenses are being created and where the balance of power is from market to market.
January 24, 2023
We’re excited to announce that the Cannabiz Media Email Success Academy is now open and offering free cannabis email marketing courses to the public. In fact, these are the only email marketing certifications you can get that are specific to the cannabis and hemp industries.
January 19, 2023
