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Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

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Cannabiz Media Client Spotlight – Cova Software
Cannabiz Media Client Spotlight – Cova Software

Cannabiz Media spoke with Gary Cohen, CEO of Cova, to learn more about how he and his team use the Cannabiz Media License Database for research, sales, data analysis, strategic decision making, and more.

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B2B Social Selling in the Cannabis Industry – Tips and Best Practices

Social selling is critical for companies to reach their sales and revenue goals. According to LinkedIn, social selling leaders generate 45% more sales opportunities and are 51% more likely to reach their sales quotas. In fact, 78% of companies that use social selling outperform companies that do not use social selling.