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Today, social media is a valuable channel for sales outreach and lead nurturing – to generate brand awareness and build relationships that lead to sales. Here are some of the key ways to integrate social media into your B2B sales tactics.
Cannabiz Media spoke with Gary Cohen, CEO of Cova, to learn more about how he and his team use the Cannabiz Media License Database for research, sales, data analysis, strategic decision making, and more.
Social selling is critical for companies to reach their sales and revenue goals. According to LinkedIn, social selling leaders generate 45% more sales opportunities and are 51% more likely to reach their sales quotas. In fact, 78% of companies that use social selling outperform companies that do not use social selling.