Marketing

Posts

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales. 

What, When and How Often to Post on Social Media for B2B Cannabis Brands

What, When and How Often to Post on Social Media for B2B Cannabis Brands

When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

More than 10 million businesses advertised their products and services on Facebook during the third quarter of 2020. By the end of the year, a total of $2.26 billion was spent in 2020 on Facebook ads. Unfortunately, almost none of those ads were cannabis businesses or cannabis-related businesses.

Why You Must Clean Your Email Marketing List to Get the Best Results

Why You Must Clean Your Email Marketing List to Get the Best Results

If you’re investing time and money into email marketing, then you need to prioritize maintaining a high quality email marketing list. Email marketing professionals refer to this ongoing process as list cleansing or list hygiene, and it refers to removing all email addresses from your list that could negatively affect your results.

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

Why Domain Reputation is Critical to Email Marketing and Getting in the Inbox

Why Domain Reputation is Critical to Email Marketing and Getting in the Inbox

The time and money you invest in email marketing is wasted if your messages don’t get to recipients’ inboxes. Unfortunately, that is exactly what will happen if you let your domain reputation (also known as sender reputation) tank. Instead, you need to establish a positive domain reputation and then, monitor and protect it to get the best email marketing results.

YouTube Marketing for the Cannabis Industry

YouTube Marketing for the Cannabis Industry

Research shows your customers are already watching online videos and many of them prefer to learn about products and services through video content. During 2020, the amount of time people spent watching online videos jumped by 43%. Furthermore, 31% of cannabis consumers prefer to learn about products on YouTube today.

3 Key Factors B2B Buyers Look for When Choosing Service Providers in 2021

3 Key Factors B2B Buyers Look for When Choosing Service Providers in 2021

Since the COVID-19 pandemic hit last year, the traditional B2B buyer journey has changed significantly. As a result, the way B2B service providers market their brands to buyers changed, and businesses that adapted have gained a measurable competitive advantage.

Email Marketing Post-Pandemic: Here’s What You Need to Know

Email Marketing Post-Pandemic: Here’s What You Need to Know

While the COVID-19 pandemic is far from over, we’re starting to see a light at the end of the tunnel. It’s amazing how far-reaching the effects of a global health crisis truly are. For businesses, the pandemic even affected how companies sell and promote their products and services, including how they use email marketing.

The Rise of Cannabis Brands

The Rise of Cannabis Brands

The growing importance of cannabis brands is not a new phenomenon. In all new industries, the importance of branding follows a specific path. As a new industry launches, the priorities are production and distribution, but as the market grows, more companies enter, saturation becomes a reality, and the emphasis for businesses shifts to focusing on products and differentiation – the foundation of which is branding.

Email Marketing Trends for 2021

Email Marketing Trends for 2021

Email marketing trends for 2021 across all industries (including the cannabis industry) are heavily influenced by the impact of COVID-19 throughout 2020. As more people worked from home in the past year, entire states went on lockdown, and quarantining became the new normal, communication changed – including email communication.

Top 5 Cannabis Business Resolutions for 2021

Top 5 Cannabis Business Resolutions for 2021

We made it through 2020! Whether you’re a cannabis license holder or you operate an ancillary cannabis business, January marks the time to focus on improvements, and after the year we just went through, business resolutions are a must for 2021 – particularly branding and marketing resolutions.

How to Prepare Your 2021 Email Marketing Strategy

How to Prepare Your 2021 Email Marketing Strategy

If you’re investing time and money into email marketing, then it doesn’t make sense to send messages and hope something works. Instead, you need to be confident that the email campaigns you send have the best chance of driving the results you want.

Holiday Email Marketing Do’s and Don’ts

Holiday Email Marketing Do’s and Don’ts

Holiday email marketing to cannabis and hemp industry license holders can be extremely effective to boost end-of-year sales as well as to generate interest among prospects who are at the beginning of the buyer journey so you can nurture them in the future.

5 Email Marketing Messages to Move People from Prospects to Customers

5 Email Marketing Messages to Move People from Prospects to Customers

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

Virtual Cannabis Industry Conferences - How to Promote Your Business with Email Marketing

Virtual Cannabis Industry Conferences - How to Promote Your Business with Email Marketing

Virtual cannabis industry conferences and trade shows don’t offer the in-person networking that physical shows do, but that doesn’t mean they can’t be an effective way for your business to raise brand awareness among highly targeted audiences, build relationships, and increase sales.

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday provide great opportunities for businesses to connect with consumers and drive incremental sales leading up to the end of the year. When you’re sending email marketing campaigns to business-to-business (B2B) audiences, like cannabis license holders, there are some unique things to consider, which can increase your chances of success.