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How to Use Identity Guidelines to Protect Your Cannabis Brand

How to Use Identity Guidelines to Protect Your Cannabis Brand

Cannabis businesses and cannabis-related businesses must start competing at the brand level if they want to capture significant market share. In other words, you need to define your cannabis brand based on the 7 P’s of branding ...

The Future of Cannabis Industry Trade Shows and Events

The Future of Cannabis Industry Trade Shows and Events

As the world starts to reopen in 2021, some cannabis industry trade shows have already started again, and the future looks bright – albeit, a bit different than what we knew before. Here are some of the key things you’re likely to notice at future cannabis industry trade shows and events in a post-COVID world.

Networking Tips for Cannabis Industry Professionals

Networking Tips for Cannabis Industry Professionals

Whether you want to find a job in the cannabis industry, launch a startup, or strengthen your business’ cannabis industry supply chain, effectively networking with other cannabis industry professionals can help you reach your goals.

How Patents Affect the Value of a Cannabis License and Investor Interest

How Patents Affect the Value of a Cannabis License and Investor Interest

One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.

Cannabis Business Telemarketing and Robocalls – How to Stay out of Trouble

Cannabis Business Telemarketing and Robocalls – How to Stay out of Trouble

It’s extremely important that businesses operating in and with the cannabis industry don’t make telemarketing mistakes that could lead to a lot of negative brand publicity and expensive legal trouble (fines can range from $500 to $1,500 per occurrence). 

Pros and Cons of Automated Drip Email Marketing Campaigns

Pros and Cons of Automated Drip Email Marketing Campaigns

Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.

10 Cannabis Industry Basics to Know Before You Email License Holders

10 Cannabis Industry Basics to Know Before You Email License Holders

In the cannabis industry, the first step email marketers must take to have a chance at success is educating themselves about how the cannabis industry works in the markets where they’ll promote their brands.

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter is still an important channel for cannabis businesses and cannabis-related businesses to indirectly market their products and services. In its latest research, Pew Research Center found that Twitter is used by more U.S. adults in 2021 than WhatsApp, TikTok, and Reddit.

How to Use UTM Codes to Track Your Digital Marketing Results

How to Use UTM Codes to Track Your Digital Marketing Results

With the help of Google Analytics and UTM codes, you can easily get all of the information you need to figure out which of your investments are driving the most traffic to your website, which can turn into engagement, inquiries, and even sales. 

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales. 

What, When and How Often to Post on Social Media for B2B Cannabis Brands

What, When and How Often to Post on Social Media for B2B Cannabis Brands

When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

More than 10 million businesses advertised their products and services on Facebook during the third quarter of 2020. By the end of the year, a total of $2.26 billion was spent in 2020 on Facebook ads. Unfortunately, almost none of those ads were cannabis businesses or cannabis-related businesses.

Why You Must Clean Your Email Marketing List to Get the Best Results

Why You Must Clean Your Email Marketing List to Get the Best Results

If you’re investing time and money into email marketing, then you need to prioritize maintaining a high quality email marketing list. Email marketing professionals refer to this ongoing process as list cleansing or list hygiene, and it refers to removing all email addresses from your list that could negatively affect your results.

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

Why Domain Reputation is Critical to Email Marketing and Getting in the Inbox

Why Domain Reputation is Critical to Email Marketing and Getting in the Inbox

The time and money you invest in email marketing is wasted if your messages don’t get to recipients’ inboxes. Unfortunately, that is exactly what will happen if you let your domain reputation (also known as sender reputation) tank. Instead, you need to establish a positive domain reputation and then, monitor and protect it to get the best email marketing results.

YouTube Marketing for the Cannabis Industry

YouTube Marketing for the Cannabis Industry

Research shows your customers are already watching online videos and many of them prefer to learn about products and services through video content. During 2020, the amount of time people spent watching online videos jumped by 43%. Furthermore, 31% of cannabis consumers prefer to learn about products on YouTube today.

3 Key Factors B2B Buyers Look for When Choosing Service Providers in 2021

3 Key Factors B2B Buyers Look for When Choosing Service Providers in 2021

Since the COVID-19 pandemic hit last year, the traditional B2B buyer journey has changed significantly. As a result, the way B2B service providers market their brands to buyers changed, and businesses that adapted have gained a measurable competitive advantage.