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The Future of National Cannabis Brands

The Future of National Cannabis Brands

For the past several years, we’ve been watching the rise of cannabis brands, but as the industry inches closer to federal legalization, it won’t be long until we see full-scale national cannabis brands become part of our cultural lexicon – just like Coke, Uber, Amazon, and Google.

Email Marketing for the Cannabis Industry in 2022

Email Marketing for the Cannabis Industry in 2022

Email marketing is essential to the cannabis industry, and based on the results from the 2021 State of Email Report released recently by Litmus, it’s crucial to just about every industry as we head into 2022. What should businesses using email marketing to connect with cannabis and hemp license holders know about the state of email today? Let’s take a closer look at the data.

The Rise of Cannabis Brands

The Rise of Cannabis Brands

We’ve entered a new phase of the cannabis industry where building brands will be what sets competitors apart in the future. The cannabis industry is moving closer to becoming a consumer packaged goods (CPG) industry every day. As a result, businesses have to focus on building brand awareness and shaping brand preferences more than ever.

B2B Sales Tips to Close More Deals at Year-End

B2B Sales Tips to Close More Deals at Year-End

Here are are five B2B sales tips that you can use to get noticed for the right reasons, stand out from your competitors, and close more deals at the end of the year.

How to Boost Year-End Sales with Content Marketing

How to Boost Year-End Sales with Content Marketing

As we get closer to the final weeks of the year, it’s not too late to use content marketing as a catalyst to boost year-end sales. Here are strategic content marketing recommendations to gain brand exposure, word-of-mouth marketing, and sales revenue in December.

Holiday Email Marketing Do’s and Don’ts

Holiday Email Marketing Do’s and Don’ts

Holiday email marketing to cannabis and hemp industry license holders can be extremely effective to boost end-of-year sales as well as to generate interest among leads so you can nurture them after the holiday season ends.

5 Marketing Strategies to Drive Revenue Before the New Year

5 Marketing Strategies to Drive Revenue Before the New Year

Are you on track to hit your year-end revenue goals? In addition to launching specific holiday promotions, you should develop five marketing strategies in 2021 to drive revenue before the New Year.

5 Holiday Promotions to Beat Your Year-End Revenue Goals

5 Holiday Promotions to Beat Your Year-End Revenue Goals

As the days tick by and the end of the years gets closer, it’s time to think about how you can beat your year-end revenue goals. Holiday promotions are a great way to do it for both business-to-business (B2B) and business-to-consumer (B2C) businesses, including businesses working in the cannabis industry.

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday provide great opportunities for businesses to connect with consumers and drive incremental sales leading up to the end of the year. When you’re sending email marketing campaigns to business-to-business (B2B) audiences, like cannabis license holders, there are some unique things to consider, which can increase your chances of success.

How to Follow up with Leads After a Trade Show or Conference

How to Follow up with Leads After a Trade Show or Conference

You attended a trade show, conference, or another type of event where you connected with sales leads, but what do you do with those leads when you get back to the office? You need a follow-up strategy and a process in place to ensure those business cards don’t end up in a pile on your desk where they’re forgotten.

7 Email Marketing Messages to Move People from Prospects to Customers

7 Email Marketing Messages to Move People from Prospects to Customers

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

Email marketing and CRM are essential to the success of cannabis and cannabis-related businesses today because they work together to help your sales and marketing teams do four critical things.

5 B2B Sales Tools to Sell to Cannabis License Holders

5 B2B Sales Tools to Sell to Cannabis License Holders

Today, closing B2B sales in the cannabis industry is dependent on two things – persistence and engagement. In a post-pandemic world, you need sales tools to help you find, prioritize, and communicate with prospects’ rapidly changing expectations and preferences. 

Cannabis Industry B2B Sales Outreach Tactics that Work

Cannabis Industry B2B Sales Outreach Tactics that Work

Cannabis industry B2B sales outreach can be challenging, particularly for anyone selling products and services with long sales cycles. Here are some proven ways to improve your sales with tactics that work in the cannabis industry.

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

More than nine out of 10 businesses with 10 or more employees (91%) now use customer relationship management (CRM) software according to CRM Magazine. That’s because it’s extremely difficult to stay competitive in any industry today without a CRM strategy and system in place, and the data proves it.

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Research shows 78% of salespeople engaged in social selling outsell their peers who don’t use social selling, and social sellers are 51% more likely to achieve their sales quotas.

How to Use Identity Guidelines to Protect Your Cannabis Brand

How to Use Identity Guidelines to Protect Your Cannabis Brand

Cannabis businesses and cannabis-related businesses must start competing at the brand level if they want to capture significant market share. In other words, you need to define your cannabis brand based on the 7 P’s of branding ...

The Future of Cannabis Industry Trade Shows and Events

The Future of Cannabis Industry Trade Shows and Events

As the world starts to reopen in 2021, some cannabis industry trade shows have already started again, and the future looks bright – albeit, a bit different than what we knew before. Here are some of the key things you’re likely to notice at future cannabis industry trade shows and events in a post-COVID world.

Networking Tips for Cannabis Industry Professionals

Networking Tips for Cannabis Industry Professionals

Whether you want to find a job in the cannabis industry, launch a startup, or strengthen your business’ cannabis industry supply chain, effectively networking with other cannabis industry professionals can help you reach your goals.