Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.
April 28, 2023
To generate a positive return on your trade show investments and maximize sales from your exhibit, you need to have the right people at your exhibit booth. Not everyone has the right personality or skills to excel working a trade show booth. While you can’t change a person’s personality, you can help your team learn the skills they need to be successful at every trade show.
April 27, 2023
To maximize sales from your trade show exhibit at business-to-business (B2B) cannabis industry events, you need to know the tricks that are effective today. The five “hacks” discussed in this article can make the difference between just collecting business cards and actually attracting viable leads for your company that drive a positive return on your investment.
April 11, 2023
Is it worth the time and effort to publish content on Facebook when the rules are so murky and seem to vary from one cannabis business to another or one post to another? The answer for most businesses in the marijuana industry is yes, but with a great deal of caution.
April 7, 2023
Trade shows, conferences, and events offer excellent opportunities for business-to-business (B2B) companies operating in and with the cannabis industry to generate new leads. But what do you do with those leads when you get back to the office?
April 4, 2023
Today, social media is a valuable channel for sales outreach and lead nurturing – to generate brand awareness and build relationships that lead to sales. Here are some of the key ways to integrate social media into your B2B sales tactics.
March 24, 2023
Social selling is critical for companies to reach their sales and revenue goals. According to LinkedIn, social selling leaders generate 45% more sales opportunities and are 51% more likely to reach their sales quotas. In fact, 78% of companies that use social selling outperform companies that do not use social selling.
March 22, 2023
On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands and companies. In an announcement published on the Twitter website, the company said it had relaxed its cannabis ads policy in certain U.S. states to create more opportunities for responsible cannabis marketing.
March 15, 2023
Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.
March 8, 2023
The Cannabiz Media License Database is filled with cannabis and hemp industry leads to fill your sales pipeline, but if you’re a one-person sales team, it can be challenging to prioritize your efforts and get the best results. If that describes you, then you’re in luck because this article introduces you to tips to use the Cannabiz Media License Database effectively when you don’t have a team to help you.
March 1, 2023
Email marketing is one of the best ways to connect with cannabis and hemp license holders and businesses. However, if you’re not effectively segmenting your email list in order to send the most relevant marketing messages and offers, your results will suffer.
February 24, 2023
Not everyone is ready to buy from you at the moment they receive your email marketing message. That’s a fundamental truth that you need to accept or your email marketing initiatives will never deliver the results your business wants and needs. It’s also why creating email marketing funnels designed to move prospects from being unaware of your brand to being ready to buy are critical to your success.
February 21, 2023
For a business to maximize revenue and profits, the sales team has to use its time strategically. Lead scoring is one of the most effective ways to enable every salesperson to optimize their time and focus on the leads that are most likely to convert into sales.
February 15, 2023
Research shows at least 50% of your leads are not a good fit for the product or service you’re selling. In fact, only 25% of your leads are good enough to actually advance to a sale. However, that doesn’t necessarily mean your lead generation process is broken.
February 10, 2023
To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.
January 27, 2023
While there are many fundamentals of B2B email marketing that don’t differ from one industry to another, there are some nuances that you need to know to successfully promote your cannabis or cannabis-related business.
January 25, 2023
If you want to get a cannabis license or money to fund a business working in or with the cannabis industry, then you need a business plan. But not just any plan will do. You need an amazing business plan to stand out in the cannabis industry.
January 12, 2023
The cannabis industry in the United States may be facing challenges, but it’s still growing. That means there are many opportunities to join the industry either as a plant-touching or ancillary business, and savvy entrepreneurs continue to seek ways to cash in on that growth.
December 9, 2022
The secret to successful B2B email marketing in 2023 will come down to strategy and adding value. This is true in the cannabis industry just as it is in other industries. Email users receive so many messages each day that the days of sending one sales message after another are over. In 2023, successful email marketing will require a more strategic approach that meets recipients where they are in the buyer journey.
December 6, 2022
Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.
November 29, 2022
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