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Ultimate Guide to B2B Email Marketing in the Cannabis Industry

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Sales and marketing integration is essential to cannabis industry success, and the most powerful way to integrate these two functions is through the strategic use of data. In fact, revenue growth is 70% more common among B2B organizations that have tightly aligned sales and marketing departments than those organizations that have not integrated their sales and marketing teams according to the findings in Outfunnel’s Revenue Marketing Report 2022. 

How to Use a CRM Tool to Integrate Sales and Marketing for Better Results

How to Use a CRM Tool to Integrate Sales and Marketing for Better Results

Sales and marketing integration is essential to cannabis business success, and a critical step to remove barriers between sales and marketing teams is to use a robust and reliable customer relationship management (CRM) tool. 

How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

The best CRM tool for your cannabis or cannabis-related business is one that includes features to manage all aspects of your brand’s relationships with prospective, current, and prior customers. CRM is so important to your business, but any old CRM software won’t do. The tool you choose must deliver the specific CRM benefits that cannabis and ancillary businesses need.

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

It’s extremely difficult to stay competitive in any industry today, including the cannabis industry, without a customer relationship management (CRM) system in place, and the data proves it. Companies using a CRM realize a 41% increase in revenue.

How to Create a B2B CRM Strategy for Your Cannabis Business

How to Create a B2B CRM Strategy for Your Cannabis Business

Today, customers expect businesses to know who they are, understand their wants and needs, personalize communications, and create experiences specifically for them. Your cannabis or cannabis-related business can’t meet and exceed customer expectations if you don’t know who they are and deliver what they want at the right times. Fortunately, a solid CRM strategy combined with CRM software can help you meet customers’ needs across the entire customer lifecycle – from prospect to loyal repeat customer and vocal brand advocate.

Benefits of CRM to Cannabis and Ancillary Businesses

Benefits of CRM to Cannabis and Ancillary Businesses

Customer relationship management (CRM) involves managing all interactions with every customer and lead to improve a company’s sales and reduce churn. CRM is important to all businesses working in and with the cannabis industry today. In fact, the benefits of CRM to cannabis and ancillary businesses of all sizes are far-reaching – affecting not just sales but also marketing and customer service.

Integrating CRM and Email Marketing for Powerful Results

Integrating CRM and Email Marketing for Powerful Results

Integrating your customer relationship management (CRM) and email marketing efforts can drive incremental results for every cannabis business and ancillary business today. Why? Because integration leads directly to better results, and the data proves it! 

Importance of CRM in the Cannabis Industry

Importance of CRM in the Cannabis Industry

Customer relationship management (CRM) is the process of communicating with and tracking leads and customers to improve interactions, close more sales, and deliver better customer experiences over time. For businesses operating in and with the cannabis industry, CRM can deliver tangible results that directly impact revenue, profits, and brand reputation.

How to Integrate Your Cannabis Business Sales and Marketing Teams

How to Integrate Your Cannabis Business Sales and Marketing Teams

When a cannabis business removes barriers between sales and marketing teams, results will improve. Research has shown that integrating sales and marketing leads to higher revenue, increased return on investment per prospective customer, improved focus and performance, increased efficiencies, and reduced frustrations. 

Why Email Marketing is Essential to the Cannabis Industry and How to Leverage It for Profits

Why Email Marketing is Essential to the Cannabis Industry and How to Leverage It for Profits

Email marketing presents a significant opportunity for cannabis and ancillary businesses at a time when many traditional and digital marketing tactics are out of bounds or highly restricted for the cannabis industry. Research has repeatedly shown that email marketing works. According to Litmus, for every $1 spent on email marketing, businesses receive $42 in return, and McKinsey found that email marketing is 40x more effective at acquiring new customers than Facebook and Twitter combined. 

Why Sales and Marketing Integration is Essential to Cannabis Business Success

Why Sales and Marketing Integration is Essential to Cannabis Business Success

Integrating sales and marketing teams delivers better results for your company, and research proves it. In fact, every step you take to further integrate sales and marketing should deliver positive results for your company. 

Removing Barriers Between Sales and Marketing for Better Results

Removing Barriers Between Sales and Marketing for Better Results

Traditionally, sales teams and marketing teams are known to have contentious relationships. There is often friction between these two departments that leads to a long-list of problems and directly affects revenue generation for the company. But when you break down those barriers, your company's results will improve.

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

Email Marketing Do’s and Don’ts to Get the Best Results

Email Marketing Do’s and Don’ts to Get the Best Results

There was a time when you could blast a single message to big list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the gatekeepers of people’s email inboxes, and they’ve invested a lot of resources into making sure the only messages people see in inboxes are one that recipients truly want. That means to get good email marketing results today, you need to understand and follow the do’s and don’ts of email marketing.

10 Cannabis Industry Basics to Know Before You Email License Holders

10 Cannabis Industry Basics to Know Before You Email License Holders

There are so many companies trying to convince cannabis license holders to buy their products and services today – and so many messages being sent to people every day – that the days of simply sending an email message and expecting people to contact you and buy are over.

How to Avoid Overselling in Email Marketing

How to Avoid Overselling in Email Marketing

If the only email marketing messages you send to your audience are sales messages, then your results are unlikely to always be positive. The reason is simple. Not everyone is ready to buy when they receive your message.

How to Personalize Email Marketing Messages to Get Better Results

How to Personalize Email Marketing Messages to Get Better Results

There is no more effective way to increase email campaign opens and improve your email marketing results than segmenting your list and sending personalized content to each segment. The data proves it. 

Cannabis Industry Email Marketing Tips and Best Practices

Cannabis Industry Email Marketing Tips and Best Practices

Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.

3 Factors Determine if Email Marketing Messages Go to Inboxes or Spam

3 Factors Determine if Email Marketing Messages Go to Inboxes or Spam

There is a lot more than words and phrases that goes into where your email marketing messages end up – inboxes or spam and junk folders. Today, email service providers (ESPs), like Google, Outlook, Yahoo, Apple Mail and so on, have elaborate algorithms that they use to determine which messages go to inboxes, which go to spam, and which are blocked entirely. It’s up to email marketers to keep up on current email marketing best practices to ensure the campaigns they send have the best chances to land in inboxes.