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How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

Email marketing and CRM are essential to the success of cannabis and cannabis-related businesses today because they work together to help your sales and marketing teams do four critical things.

5 B2B Sales Tools to Sell to Cannabis License Holders

5 B2B Sales Tools to Sell to Cannabis License Holders

Today, closing B2B sales in the cannabis industry is dependent on two things – persistence and engagement. In a post-pandemic world, you need sales tools to help you find, prioritize, and communicate with prospects’ rapidly changing expectations and preferences. 

Cannabis Industry B2B Sales Outreach Tactics that Work

Cannabis Industry B2B Sales Outreach Tactics that Work

Cannabis industry B2B sales outreach can be challenging, particularly for anyone selling products and services with long sales cycles. Here are some proven ways to improve your sales with tactics that work in the cannabis industry.

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

More than nine out of 10 businesses with 10 or more employees (91%) now use customer relationship management (CRM) software according to CRM Magazine. That’s because it’s extremely difficult to stay competitive in any industry today without a CRM strategy and system in place, and the data proves it.

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Research shows 78% of salespeople engaged in social selling outsell their peers who don’t use social selling, and social sellers are 51% more likely to achieve their sales quotas.

How to Use Identity Guidelines to Protect Your Cannabis Brand

How to Use Identity Guidelines to Protect Your Cannabis Brand

Cannabis businesses and cannabis-related businesses must start competing at the brand level if they want to capture significant market share. In other words, you need to define your cannabis brand based on the 7 P’s of branding ...

The Future of Cannabis Industry Trade Shows and Events

The Future of Cannabis Industry Trade Shows and Events

As the world starts to reopen in 2021, some cannabis industry trade shows have already started again, and the future looks bright – albeit, a bit different than what we knew before. Here are some of the key things you’re likely to notice at future cannabis industry trade shows and events in a post-COVID world.

Networking Tips for Cannabis Industry Professionals

Networking Tips for Cannabis Industry Professionals

Whether you want to find a job in the cannabis industry, launch a startup, or strengthen your business’ cannabis industry supply chain, effectively networking with other cannabis industry professionals can help you reach your goals.

How Patents Affect the Value of a Cannabis License and Investor Interest

How Patents Affect the Value of a Cannabis License and Investor Interest

One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.

Cannabis Business Telemarketing and Robocalls – How to Stay out of Trouble

Cannabis Business Telemarketing and Robocalls – How to Stay out of Trouble

It’s extremely important that businesses operating in and with the cannabis industry don’t make telemarketing mistakes that could lead to a lot of negative brand publicity and expensive legal trouble (fines can range from $500 to $1,500 per occurrence). 

Pros and Cons of Automated Drip Email Marketing Campaigns

Pros and Cons of Automated Drip Email Marketing Campaigns

Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.

10 Cannabis Industry Basics to Know Before You Email License Holders

10 Cannabis Industry Basics to Know Before You Email License Holders

In the cannabis industry, the first step email marketers must take to have a chance at success is educating themselves about how the cannabis industry works in the markets where they’ll promote their brands.

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter is still an important channel for cannabis businesses and cannabis-related businesses to indirectly market their products and services. In its latest research, Pew Research Center found that Twitter is used by more U.S. adults in 2021 than WhatsApp, TikTok, and Reddit.

How to Use UTM Codes to Track Your Digital Marketing Results

How to Use UTM Codes to Track Your Digital Marketing Results

With the help of Google Analytics and UTM codes, you can easily get all of the information you need to figure out which of your investments are driving the most traffic to your website, which can turn into engagement, inquiries, and even sales. 

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales. 

What, When and How Often to Post on Social Media for B2B Cannabis Brands

What, When and How Often to Post on Social Media for B2B Cannabis Brands

When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

More than 10 million businesses advertised their products and services on Facebook during the third quarter of 2020. By the end of the year, a total of $2.26 billion was spent in 2020 on Facebook ads. Unfortunately, almost none of those ads were cannabis businesses or cannabis-related businesses.