Cannabiz Media introduces Sync, a revolutionary feature allowing users to transfer cannabis operator data to over 50 platforms like Salesforce, HubSpot, and Zoho CRM. With real-time updates and customizable data mapping, Sync enhances workflows by seamlessly migrating license, company, and contact data at the click of a button. Offering significant productivity boosts, Sync makes data management easier than ever.

Alyssa Gatto

September 19, 2024

Marketing

As MJBizCon approaches, competition for inbox attention heats up. Last year, over 91,000 MJBizCon-related emails were sent, achieving an average 30% open rate. This blog dives into the data, revealing that starting email outreach early—two months before the show—drives the highest open rates. It also highlights the importance of correctly spelling MJBizCon and using targeted subject lines to engage recipients and increase booth visits.

Alyssa Gatto

September 17, 2024

Marketing

Over 3.6 million B2B emails were sent through the Cannabiz Media Cannabis Market Intelligence Platform, so far in 2024. This post dives into the unique email marketing trends for the cannabis industry, highlighting key findings on operator engagement, top-performing states and license types, and the best days for outreach. With valuable insights into reducing inbox noise and creating compelling content, the post offers essential tips for optimizing email campaigns to licensed cannabis operators.

Alyssa Gatto

September 16, 2024

Marketing

In this post, we explore how email marketing remains a highly effective tool for engaging audiences and driving conversions in the cannabis industry. The key to success lies in maintaining a consistent email cadence and targeting specific, segmented lists with tailored content - plus we break down a three-month email schedule strategy, emphasizing the importance of slow growth to protect your domain reputation and maximize engagement.

Jessica Dallis

September 12, 2024

Marketing

To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.

Danielle Thompson

July 12, 2024

Marketing

Email marketing can be a powerful tool for those who wish to put in the work, or it can be white noise to your recipients if you aren’t careful or try to take the “easy” way out. Especially if you’re in cannabis, where there are even more considerations to be wary of! So let’s review some do's and don’ts for email marketing, specific to the cannabis & hemp industry.

Jessica Dallis

April 23, 2024

Marketing

Not everyone is ready to buy from you at the moment they receive your email marketing message. That’s a fundamental truth that you need to accept or your email marketing initiatives will never deliver the results your business wants and needs. It’s also why creating email marketing funnels designed to move prospects from being unaware of your brand to being ready to buy are critical to your success.

Susan Gunelius

March 15, 2024

Marketing

If your sending volumes are low (under 5,000 in a day) then these new standards won’t apply to you. However these are considered best practices, so it is recommended that any commercial email sender adopts these new standards regardless of volume.

Jessica Dallis

January 23, 2024

Marketing

We are now two weeks into the beginning of 2024, and incorporating strategic marketing initiatives is vital, so we put together a list of 5 five strategies to drive revenue in the initial months of the year.

Susan Gunelius

January 16, 2024

Marketing

Trade shows, conferences, and events offer excellent opportunities for business-to-business (B2B) companies operating in and with the cannabis industry to generate new leads. But what do you do with those leads when you get back to the office? 

Susan Gunelius

October 20, 2023

Marketing

To generate a positive return on your trade show investments and maximize sales from your exhibit, you need to have the right people at your exhibit booth. Not everyone has the right personality or skills to excel working a trade show booth. While you can’t change a person’s personality, you can help your team learn the skills they need to be successful at every trade show.

Susan Gunelius

October 19, 2023

Marketing

To maximize sales from your trade show exhibit at business-to-business (B2B) cannabis industry events, you need to know the tricks that are effective today. The five “hacks” discussed in this article can make the difference between just collecting business cards and actually attracting viable leads for your company that drive a positive return on your investment. 

Susan Gunelius

October 17, 2023

Marketing

Navigating the nuances of Twitter (now X) for businesses can be daunting. In this blog post, we will unravel effective strategies, providing actionable insights inspired by successful cannabis companies, to help you harness the full potential of X for your enterprise.

Danielle Thompson

October 13, 2023

Marketing

Figuring out what to share on LinkedIn can prove to be a complex task, so we put together this roundup of post ideas with effective content concepts (and multiple examples) illustrating how B2B cannabis companies excel on the platform.

Danielle Thompson

September 1, 2023

Marketing

It can be difficult to figure out what to post, plus navigating on how to stay in Meta’s good graces as a cannabis company, so we put together this roundup of the top 6 post ideas (with industry all-star examples!) to help boost your engagement, build your brand within the cannabis community, provide a personal voice and add variety to your grid.

Danielle Thompson

July 14, 2023

Marketing

Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.

Susan Gunelius

April 28, 2023

Marketing

Is it worth the time and effort to publish content on Facebook when the rules are so murky and seem to vary from one cannabis business to another or one post to another? The answer for most businesses in the marijuana industry is yes, but with a great deal of caution.

Susan Gunelius

April 7, 2023

Marketing

Today, social media is a valuable channel for sales outreach and lead nurturing – to generate brand awareness and build relationships that lead to sales. Here are some of the key ways to integrate social media into your B2B sales tactics.

Susan Gunelius

March 24, 2023

Marketing

Social selling is critical for companies to reach their sales and revenue goals. According to LinkedIn, social selling leaders generate 45% more sales opportunities and are 51% more likely to reach their sales quotas. In fact, 78% of companies that use social selling outperform companies that do not use social selling.

Susan Gunelius

March 22, 2023

Marketing

On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands and companies. In an announcement published on the Twitter website, the company said it had relaxed its cannabis ads policy in certain U.S. states to create more opportunities for responsible cannabis marketing.

Susan Gunelius

March 15, 2023

Marketing