Posts by

Susan Gunelius

7 Email Marketing Messages to Move People from Prospects to Customers

7 Email Marketing Messages to Move People from Prospects to Customers

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

How Panacea Payroll Drove Email Marketing Open Rates 14X Higher

How Panacea Payroll Drove Email Marketing Open Rates 14X Higher

Panacea Payroll was wasn’t getting the open rates from their email marketing campaigns that they needed to build brand awareness among cannabis and hemp license holders in order to generate, nurture, and qualify sales leads. Cannabiz Media's Email Success Team helped increase opens.

How Boveda Achieved 12X Higher Email Marketing Engagement

How Boveda Achieved 12X Higher Email Marketing Engagement

Boveda was getting low open rates and engagement from their email marketing campaigns, which meant they weren’t generating qualified leads for the sales team from their email marketing investments. Cannabiz Media's Email Success Team helped increase opens and engagement.

Visit Cannabiz Media at Booth C4816 at MJBizCon in Las Vegas

Visit Cannabiz Media at Booth C4816 at MJBizCon in Las Vegas

The Cannabiz Media team will be giving hands-on demos of the Cannabiz Media License Database for sales and marketing and the new Cannabiz Intelligence™ for comprehensive financial analysis, merger and acquisition (M&A) targeting, and valuations at Booth C4816 during MJBizCon.

Cannabis Technology Opportunities: What’s Coming This Decade?

Cannabis Technology Opportunities: What’s Coming This Decade?

Cannabis technology opportunities will continue to grow in the coming years with Gartner reporting that current technology trends across all industries fall under three unique themes: people centricity, location independence, and resilient delivery.

Cannabiz Media Client Spotlight – METER Group

Cannabiz Media Client Spotlight – METER Group

Cannabiz Media recently spoke with Scott Campbell, CEO of METER Group, to learn more about how he and his team use the Cannabiz Media License Database to support their business development initiatives.

Visit Cannabiz Media at Benzinga’s Cannabis Capital Conference

Visit Cannabiz Media at Benzinga’s Cannabis Capital Conference

The Cannabiz Media team will be at Benzinga’s Cannabis Capital Conference at the Marriott Marquis in New York City on October 14-15, 2021. Visit the team in the lobby during the event to see demos of Cannabiz Intelligence™ for comprehensive cannabis industry financial analysis data, merger and acquisition targeting, and valuations.

Are Cannabis Sales Going to Skyrocket in Las Vegas, Nevada?

Are Cannabis Sales Going to Skyrocket in Las Vegas, Nevada?

From climbing out of pandemic challenges to preparing to launch consumption lounges, the past year in the Las Vegas cannabis industry has been filled with both challenges and opportunities.

How Munch Machine Increased Sales from Email Marketing by 20%

How Munch Machine Increased Sales from Email Marketing by 20%

Despite offering a product that cannabis cultivators want, Munch Machine was getting low open rates and click rates from their email marketing campaigns. Cannabiz Media's Email Success Team helped Munch Machine boost opens, clicks, and sales!

The Economic Impact of Cannabis

The Economic Impact of Cannabis

When a state allows the sale of medical and/or adult-cannabis, its economy benefits. That’s the conclusion numerous researchers have made after analyzing a number of economic factors over the past several years.

Is Federally Legal Marijuana Coming Soon?

Is Federally Legal Marijuana Coming Soon?

Financial pressures, public opinion, social inequity, and public safety could lead to federal cannabis legalization sooner than many people previously expected.

How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

Email marketing and CRM are essential to the success of cannabis and cannabis-related businesses today because they work together to help your sales and marketing teams do four critical things.

5 B2B Sales Tools to Sell to Cannabis License Holders

5 B2B Sales Tools to Sell to Cannabis License Holders

Today, closing B2B sales in the cannabis industry is dependent on two things – persistence and engagement. In a post-pandemic world, you need sales tools to help you find, prioritize, and communicate with prospects’ rapidly changing expectations and preferences. 

Visit Cannabiz Media at Booth #214 During Cannabis Conference

Visit Cannabiz Media at Booth #214 During Cannabis Conference

In addition to educational seminars, a vendor exhibit hall featuring nearly 150 exhibitors (including Cannabiz Media at Booth #214), and numerous networking opportunities, the 2021 Cannabis Conference will include the Cannabis Leadership Awards rewards reception. 

Cannabis Industry B2B Sales Outreach Tactics that Work

Cannabis Industry B2B Sales Outreach Tactics that Work

Cannabis industry B2B sales outreach can be challenging, particularly for anyone selling products and services with long sales cycles. Here are some proven ways to improve your sales with tactics that work in the cannabis industry.

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

More than nine out of 10 businesses with 10 or more employees (91%) now use customer relationship management (CRM) software according to CRM Magazine. That’s because it’s extremely difficult to stay competitive in any industry today without a CRM strategy and system in place, and the data proves it.

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Research shows 78% of salespeople engaged in social selling outsell their peers who don’t use social selling, and social sellers are 51% more likely to achieve their sales quotas.

The High Cost of Cannabis Licenses in Connecticut

The High Cost of Cannabis Licenses in Connecticut

Getting into the cannabis industry as a license holder in Connecticut isn't cheap. Let’s take a look at the fees businesses and individuals have to pay to be a part of the Connecticut cannabis industry.

What Consumers Want from CBD Brands

What Consumers Want from CBD Brands

CBD products have exploded in popularity in recent years, and new brands seem to be entering the market every week. However, the oversaturation of CBD brands is making it more challenging for consumers to know what to buy and where to buy it.