Posts by

Susan Gunelius

Mid-Year 2022 Cannabis Industry Updates: Midwest & Southern United States

Mid-Year 2022 Cannabis Industry Updates: Midwest & Southern United States

Last week, we covered what’s been happening in the western states of the U.S. cannabis industry during the first seven months of 2022. This week, we’ll dive into updates from the Midwest and Southern United States with future articles to come about the Eastern U.S. and international markets.

Digital Advertising Opportunities for Cannabis and Cannabis-Related Businesses

Digital Advertising Opportunities for Cannabis and Cannabis-Related Businesses

For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.

Mid-Year 2022 Cannabis Industry Updates: Western United States

Mid-Year 2022 Cannabis Industry Updates: Western United States

It’s mid-year 2022, and if you read news reports, it may seem like the sky is falling on the U.S. cannabis industry. Yes, there are problems, and many license holders in the legal cannabis industry are struggling. However, with any highly regulated and growing industry, there will be challenges, changes, consolidation, and contraction at different times. The next few years of the cannabis industry will definitely show which companies and brands have staying power. With that said, let’s take a look at what’s been happening in the U.S. cannabis industry during the first seven months of 2022.

Content Marketing in the Cannabis Industry – What Works Today?

Content Marketing in the Cannabis Industry – What Works Today?

Are you ready to shift from cold sales outreach to warm inquiries? From an outbound focus to inbound? You can do it with content marketing. In fact, content marketing should be the foundation of your entire digital marketing plan. Why? Because content fuels everything today. Content truly is king, and that won’t change anytime soon.

7 Email Marketing Messages to Move People from Prospects to Customers

7 Email Marketing Messages to Move People from Prospects to Customers

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

How to Use LinkedIn for Sales Prospecting in the Cannabis Industry

How to Use LinkedIn for Sales Prospecting in the Cannabis Industry

LinkedIn is the most popular social networking platform for business professionals, so it’s an important channel for B2B cannabis brands to focus their marketing and sales efforts. While advertising cannabis or cannabis-related brands on LinkedIn is challenging, if not impossible, there are many opportunities for marketing and sales outreach on LinkedIn. 

Visit the Cannabiz Media Team at Booth 330 During CannaCon Midwest Detroit

Visit the Cannabiz Media Team at Booth 330 During CannaCon Midwest Detroit

CannaCon Midwest Detroit is promoted as a show for everyone who has an interest in cannabis or the cannabis industry and is expected to draw thousands of attendees. The Cannabiz Media team will be at Booth #330 on the expo floor during CannaCon Midwest Detroit. Stop by to see a demo of the Cannabiz Media License Database and learn how it can help you reach your business goals this year.

Why Cannabis Brands Should Invest in Programmatic Advertising

Why Cannabis Brands Should Invest in Programmatic Advertising

With some of the most popular digital advertising platforms off limits to cannabis brands and businesses, programmatic advertising offers an affordable way to reach targeted audiences at scale. 

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Expanding Access to Cannabis Industry Data to Improve Decision-Making

Expanding Access to Cannabis Industry Data to Improve Decision-Making

Numerous studies over the past several years have proven companies that use data to make decisions have more success. However, accessing reliable data on a consistent basis, which can be used for decision-making, can be challenging, particularly in the cannabis industry.

The Effects of Big Data and Technology on the Marijuana Industry

The Effects of Big Data and Technology on the Marijuana Industry

Data is transforming the cannabis industry, and as a result, new technology companies are opening in the cannabis space. In addition, traditionally non-cannabis companies are extending their brands to the industry. Today, databases, predictive analytics, artificial intelligence, and machine learning are having widespread effects on cannabis businesses, investors, regulators, and consumers.

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.

How Technology and Data Will Influence the Future of the Cannabis Industry

How Technology and Data Will Influence the Future of the Cannabis Industry

Data is transforming the cannabis industry across the entire cannabis industry, and technology opportunities continue to grow in importance as competition increases. It’s clear the companies that develop reliable and repeatable processes to collect, store, analyze, and use data will win in the future. However, data alone is just numbers. Cannabis businesses and ancillary businesses need the right technology to truly leverage the power of data. Together, technology and data are a formidable force. Let’s take a look at some of the ways technology and data will influence the future of the cannabis industry.

Cannabiz Media Client Spotlight – Leaf Trade

Cannabiz Media Client Spotlight – Leaf Trade

Leaf Trade is the leading wholesale marketplace between licensed cannabis cultivators/processors and dispensaries in regulated cannabis states. The company’s B2B technology powers orders, fulfillment, and payment processing. Cannabiz Media recently spoke with Leaf Trade President Michael Piermont to learn how he and the team at Leaf Trade use the Cannabiz Media License Database for research, strategic planning, and more.

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Sales and marketing integration is essential to cannabis industry success, and the most powerful way to integrate these two functions is through the strategic use of data. In fact, revenue growth is 70% more common among B2B organizations that have tightly aligned sales and marketing departments than those organizations that have not integrated their sales and marketing teams according to the findings in Outfunnel’s Revenue Marketing Report 2022. 

Data is the Holy Grail of Business – Here’s What You Need to Know

Data is the Holy Grail of Business – Here’s What You Need to Know

Did you know that data-driven organizations are 23-times more likely to acquire customers and 6-times more likely to retain customers? They’re also 19-times more likely to be profitable. Information is power, and when a company has access to the right data, it can use that data to drive business growth and success rather than simply using data to report and reflect on the company’s performance.

How Data is Transforming the Cannabis Industry

How Data is Transforming the Cannabis Industry

Did you know that data-driven companies are 58% more likely to exceed their revenue goals than organizations that are not data-driven? That statistic comes from a Forrester Consulting study, and numerous research studies over the past several years have found similar results. Therefore, it’s not surprising that data has become a critical part of the cannabis industry.

How to Use a CRM Tool to Integrate Sales and Marketing for Better Results

How to Use a CRM Tool to Integrate Sales and Marketing for Better Results

Sales and marketing integration is essential to cannabis business success, and a critical step to remove barriers between sales and marketing teams is to use a robust and reliable customer relationship management (CRM) tool. 

Visit the Cannabiz Media Team at Booth 336 During CWCBExpo

Visit the Cannabiz Media Team at Booth 336 During CWCBExpo

The Cannabiz Media team will be at Booth 336 on the expo floor during CWCBExpo in New York City. This year, CWCBExpo will be held at the Javits Convention Center from June 2-4, 2022. Stop by to say hello and watch a demo of the Cannabiz Media License Database to see how it can help your business connect with verified cannabis and hemp license holders.

How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

The best CRM tool for your cannabis or cannabis-related business is one that includes features to manage all aspects of your brand’s relationships with prospective, current, and prior customers. CRM is so important to your business, but any old CRM software won’t do. The tool you choose must deliver the specific CRM benefits that cannabis and ancillary businesses need.