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Cannabis Cultivator Survey

Cannabis Cultivator Survey

Cannabiz Media worked with Wells Fargo’s Equity Research team to conduct one of the most comprehensive outreach programs to cannabis cultivators. We reached out to thousands of growers to develop a list of ~500 licensed cannabis cultivators across six states. They were reached via email and telephone surveys. The key takeaway for Wells Fargo is that “this recovery will take longer” and it has implications for the hydroponic sector for the second half of 2022. Wells Fargo has downgraded shares of Scotts Miracle Grow to Equal weight and lowered price targets on Grow Generation and Hydrofarm Holdings Group.

How Technology and Data Will Influence the Future of the Cannabis Industry

How Technology and Data Will Influence the Future of the Cannabis Industry

Data is transforming the cannabis industry across the entire cannabis industry, and technology opportunities continue to grow in importance as competition increases. It’s clear the companies that develop reliable and repeatable processes to collect, store, analyze, and use data will win in the future. However, data alone is just numbers. Cannabis businesses and ancillary businesses need the right technology to truly leverage the power of data. Together, technology and data are a formidable force. Let’s take a look at some of the ways technology and data will influence the future of the cannabis industry.

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Sales and marketing integration is essential to cannabis industry success, and the most powerful way to integrate these two functions is through the strategic use of data. In fact, revenue growth is 70% more common among B2B organizations that have tightly aligned sales and marketing departments than those organizations that have not integrated their sales and marketing teams according to the findings in Outfunnel’s Revenue Marketing Report 2022. 

Data is the Holy Grail of Business – Here’s What You Need to Know

Data is the Holy Grail of Business – Here’s What You Need to Know

Did you know that data-driven organizations are 23-times more likely to acquire customers and 6-times more likely to retain customers? They’re also 19-times more likely to be profitable. Information is power, and when a company has access to the right data, it can use that data to drive business growth and success rather than simply using data to report and reflect on the company’s performance.

How Data is Transforming the Cannabis Industry

How Data is Transforming the Cannabis Industry

Did you know that data-driven companies are 58% more likely to exceed their revenue goals than organizations that are not data-driven? That statistic comes from a Forrester Consulting study, and numerous research studies over the past several years have found similar results. Therefore, it’s not surprising that data has become a critical part of the cannabis industry.

CannaVest North Investment Forum Comes to Toronto

CannaVest North Investment Forum Comes to Toronto

For the first time, the popular CannaVest conference that connects cannabis companies seeking capital with accredited investors will come to Canada as part of the Lift&Co. Expo, which is Canada’s leading cannabis conference and trade show. The CannaVest North Investment Forum, sponsored by Cannabiz Media, will be held on May 13-14, 2022 at the Metro Toronto Convention Center in Toronto.

Emerging Market Opportunities in the Hemp Industry

Emerging Market Opportunities in the Hemp Industry

The value of U.S. hemp production in 2021 reached $824 million according to The U.S. Department of Agriculture’s National Hemp Report. If estimates from the National Industrial Hemp Council are accurate, the value of U.S. hemp production will grow to more than $10 billion by 2025. Based on those numbers, it seems like the future of the hemp industry will be all about skyrocketing growth despite recent oversupply problems and dropping prices.

International Cannabis Markets to Watch in 2022

International Cannabis Markets to Watch in 2022

International cannabis markets are expanding and adult-use legalization is getting closer in many countries, particularly in Europe. Let’s take a closer look at some of the big cannabis markets around the world – beyond the United States and Canada – to watch in 2022.

Up and Coming U.S. Cannabis Markets and Issues to Watch in 2022 and Beyond

Up and Coming U.S. Cannabis Markets and Issues to Watch in 2022 and Beyond

All signs point to continued growth in the United States cannabis industry during 2022, specifically, in states where adult-use markets could open. Growth is expected to come despite the challenges businesses already operating in the legal cannabis industry are facing, including high taxes, compliance obstacles, regulatory problems, and the black market. 

Cannabis in Connecticut, New Jersey, and New York: What’s Next?

Cannabis in Connecticut, New Jersey, and New York: What’s Next?

Regulators in New Jersey are accepting cannabis license applications, and Connecticut is preparing to do so. New Yorkers will probably wait the longest for stores to open for sales.

The Importance of Cannabis Product Innovation in 2022

The Importance of Cannabis Product Innovation in 2022

Cannabis product innovation is more important than ever in 2022 as the industry gets more competitive, new consumers enter the market, consumers get more educated about cannabis products, and they develop both product and brand preferences. 

How to Build a Remote Team for Your Cannabis Business

How to Build a Remote Team for Your Cannabis Business

Since the COVID-19 pandemic shut down most of the country for an extended period of time, the way many people work has changed. Remote work became the norm, and many employees don’t want to go back to working outside the home again. At the same time, a lot of employers have realized it’s more cost-effective and productive to have a remote team than they realized pre-pandemic. 

5 Ways the Cannabis Industry Will Change in 2022

5 Ways the Cannabis Industry Will Change in 2022

Legal cannabis sales in the United States during 2021 hit $37.4 billion. In 2022, we’ll not only see legal sales increase, but we’ll also see some other much-needed changes. Let’s take a closer look at five of these important changes that should happen in the next 12 months.

How to Learn about State Cannabis Laws and Licensing Rules

How to Learn about State Cannabis Laws and Licensing Rules

There are a number of websites that keep updated information about state cannabis laws and rules. That means you don’t necessarily have to visit each state’s regulatory websites and read through pages and pages of legal code to get the information you need.

Cannabis Business Resolutions for 2022

Cannabis Business Resolutions for 2022

Now is the time to set your plans and make your resolutions for the next 12 months. Here are five important cannabis business resolutions for 2022 that you should consider as you develop your goals and strategies to reach those goals this year.

Looking Ahead to the Cannabis Industry in 2022

Looking Ahead to the Cannabis Industry in 2022

Continued growth is expected in the cannabis industry in 2022, but there are still obstacles to overcome and questions that need to be answered. As the final days of 2021 tick by, let’s take a look at some of the trends and expectations that people working in and with the legal cannabis industry see coming in the coming year.

How Technology is Changing Cannabis Delivery

How Technology is Changing Cannabis Delivery

There are four types of cannabis delivery where technology plays a significant role in improving efficiencies, security, tracking, customer satisfaction, and ultimately, profits for businesses. Let’s take a closer look at each and the innovative technologies that are redefining delivery as we know it.

Cannabis and the 2020 Election – Where Are We Now?

Cannabis and the 2020 Election – Where Are We Now?

In November 2020, residents in five states voted to legalize adult-use and/or medical cannabis, and one year later, only one state has made significant progress in launching sales.

Point-of-Sale Software in the Cannabis Industry – 2021 Report

Point-of-Sale Software in the Cannabis Industry – 2021 Report

The fourth annual Point-of-Sale Software in the Cannabis Industry report is now available for free download here. The 2021 report provides a comprehensive update on point-of-sale (POS) software market share across the cannabis industry using primary research conducted by Cannabiz Media’s research team.

Cannabis Technology Opportunities: What’s Coming This Decade?

Cannabis Technology Opportunities: What’s Coming This Decade?

Cannabis technology opportunities will continue to grow in the coming years with Gartner reporting that current technology trends across all industries fall under three unique themes: people centricity, location independence, and resilient delivery.