Black Friday and Cyber Monday are two of the biggest shopping days of the year, and even businesses in the cannabis industry can create promotions that bring in B2B sales on those two popular days. The reason is simple. People expect to find great deals on Black Friday and Cyber Monday, and they’re actively looking for those deals. Bottom-line, if you don’t offer Black Friday and Cyber Monday promotions to your existing and prospective customers, then you’re missing an opportunity that your competitors are happy to steal from you.

Susan Gunelius

November 1, 2022

Marketing

As the days tick by and the end of the years gets closer, it’s time to think about how you can beat your year-end revenue goals. Holiday promotions are a great way to do it for both business-to-business (B2B) and business-to-consumer (B2C) businesses, including businesses working in the cannabis industry.

Susan Gunelius

November 9, 2021

Marketing

Black Friday and Cyber Monday provide great opportunities for businesses to connect with consumers and drive incremental sales leading up to the end of the year. When you’re sending email marketing campaigns to business-to-business (B2B) audiences, like cannabis license holders, there are some unique things to consider, which can increase your chances of success.

Susan Gunelius

November 5, 2021

Marketing