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buyer personas

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How to Create B2B Buyer Personas to Improve Email Marketing Results

How to Create B2B Buyer Personas to Improve Email Marketing Results

There is one guaranteed way to get better email marketing results – both in terms of staying out of the spam folder and landing in the inbox as well as in terms of boosting open rates, click rates, and conversion. According to Google, the key is to only send messages people want.

Leveraging CBD Consumer Buyer Personas for Business Growth

Leveraging CBD Consumer Buyer Personas for Business Growth

Consumers want CBD brands they can trust as well as affordable and accessible products. With one in seven Americans(14%) personally using hemp-derived CBD products, companies that want to build strong CBD brands and win market share ...