Get the latest cannabis and hemp industry news and insights.
Email marketing can be a powerful tool for those who wish to put in the work, or it can be white noise to your recipients if you aren’t careful or try to take the “easy” way out. Especially if you’re in cannabis, where there are even more considerations to be wary of! So let’s review some do's and don’ts for email marketing, specific to the cannabis & hemp industry.
April 23, 2024
You’ve heard of do-it-yourself, but have you heard of do-it-for-me? Let us introduce do-it–for-me email marketing, available to users of the Cannabiz Media Cannabis Market Intelligence Platform.
September 14, 2023
While there are many fundamentals of B2B email marketing that don’t differ from one industry to another, there are some nuances that you need to know to successfully promote your cannabis or cannabis-related business.
January 25, 2023
The day and time that you send your email marketing campaigns can have a significant effect on your open rates, click rates, and results. Over the years, there has been a lot of research conducted to determine the best day and time to send email marketing messages in order to maximize open and click-through rates. Let’s take a closer look at what you should believe, what you shouldn’t, and how to use send time optimization rather than a magical day and time to improve your email marketing results.
September 16, 2022
For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.
July 22, 2022
Integrating your customer relationship management (CRM) and email marketing efforts can drive incremental results for every cannabis business and ancillary business today. Why? Because integration leads directly to better results, and the data proves it!
May 6, 2022
Email marketing and CRM are essential to the success of cannabis and cannabis-related businesses today because they work together to help your sales and marketing teams do four critical things.
August 27, 2021
The Cannabiz Media team analyzed data from over 332,000 emails sent by its clients through the Cannabiz Media License Database between January 1 and March 1, 2019 to learn what’s working in email marketing to cannabis license holders.
March 28, 2019
.jpg)
.png)