Get the latest cannabis and hemp industry news and insights.
Cannabiz Media spoke with Cannabis Marketing Association CEO Lisa Buffo to learn how CMA leverages the email marketing tool within the Cannabis Market Intelligence Platform to promote its events.
January 18, 2024
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On this Cannacurio episode, Ed and Lisa Buffo of the Cannabis Marketing Association discuss how she got her start in marketing, why she decided to start CMA, the benefits of being a member, their awards program, and so much more!
October 31, 2023
Navigating the nuances of Twitter (now X) for businesses can be daunting. In this blog post, we will unravel effective strategies, providing actionable insights inspired by successful cannabis companies, to help you harness the full potential of X for your enterprise.
October 13, 2023
Figuring out what to share on LinkedIn can prove to be a complex task, so we put together this roundup of post ideas with effective content concepts (and multiple examples) illustrating how B2B cannabis companies excel on the platform.
September 1, 2023
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It can be difficult to figure out what to post, plus navigating on how to stay in Meta’s good graces as a cannabis company, so we put together this roundup of the top 6 post ideas (with industry all-star examples!) to help boost your engagement, build your brand within the cannabis community, provide a personal voice and add variety to your grid.
July 14, 2023
Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.
April 28, 2023
Is it worth the time and effort to publish content on Facebook when the rules are so murky and seem to vary from one cannabis business to another or one post to another? The answer for most businesses in the marijuana industry is yes, but with a great deal of caution.
April 7, 2023
Email marketing is one of the best ways to connect with cannabis and hemp license holders and businesses. However, if you’re not effectively segmenting your email list in order to send the most relevant marketing messages and offers, your results will suffer.
February 24, 2023
Research shows at least 50% of your leads are not a good fit for the product or service you’re selling. In fact, only 25% of your leads are good enough to actually advance to a sale. However, that doesn’t necessarily mean your lead generation process is broken.
February 10, 2023
The day and time that you send your email marketing campaigns can have a significant effect on your open rates, click rates, and results. Over the years, there has been a lot of research conducted to determine the best day and time to send email marketing messages in order to maximize open and click-through rates. Let’s take a closer look at what you should believe, what you shouldn’t, and how to use send time optimization rather than a magical day and time to improve your email marketing results.
September 16, 2022
For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.
August 5, 2022
For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.
July 22, 2022
Integrating your customer relationship management (CRM) and email marketing efforts can drive incremental results for every cannabis business and ancillary business today. Why? Because integration leads directly to better results, and the data proves it!
May 6, 2022
Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?
April 8, 2022
Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.
March 4, 2022
Email marketing is essential to the cannabis industry, and based on the results from the 2021 State of Email Report released recently by Litmus, it’s crucial to just about every industry as we head into 2022. What should businesses using email marketing to connect with cannabis and hemp license holders know about the state of email today? Let’s take a closer look at the data.
December 7, 2021
Email marketing and CRM are essential to the success of cannabis and cannabis-related businesses today because they work together to help your sales and marketing teams do four critical things.
August 27, 2021
Twitter is still an important channel for cannabis businesses and cannabis-related businesses to indirectly market their products and services. In its latest research, Pew Research Center found that Twitter is used by more U.S. adults in 2021 than WhatsApp, TikTok, and Reddit.
April 23, 2021
Whether you need to promote a cannabis business or an ancillary business that works with the marijuana industry, you should be investing in digital marketing to expand your brand’s reach, attract more prospects, and increase sales, revenue, and profits.
June 30, 2020
This is Part 5 of Cannabiz Media’s 5-part Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the links to read Part 1 – Introduction, Part 2 – On-Site SEO, Part 3 – On-Page SEO, and Part 4 – Off-Site SEO.
June 24, 2020
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