Today, customers expect businesses to know who they are, understand their wants and needs, personalize communications, and create experiences specifically for them. Your cannabis or cannabis-related business can’t meet and exceed customer expectations if you don’t know who they are and deliver what they want at the right times. Fortunately, a solid CRM strategy combined with CRM software can help you meet customers’ needs across the entire customer lifecycle – from prospect to loyal repeat customer and vocal brand advocate.

Susan Gunelius

May 17, 2022

Marketing

CBD products have exploded in popularity in recent years, and new brands seem to be entering the market every week. However, the oversaturation of CBD brands is making it more challenging for consumers to know what to buy and where to buy it. 

Susan Gunelius

July 30, 2021

Industry News