Get the latest cannabis and hemp industry news and insights.
.jpg)
On this Cannacurio episode, Ed and Lisa Buffo of the Cannabis Marketing Association discuss how she got her start in marketing, why she decided to start CMA, the benefits of being a member, their awards program, and so much more!
October 31, 2023
Email marketing presents a significant opportunity for cannabis and ancillary businesses at a time when many traditional and digital marketing tactics are out of bounds or highly restricted for the cannabis industry. Research has repeatedly shown that email marketing works. According to Litmus, for every $1 spent on email marketing, businesses receive $42 in return, and McKinsey found that email marketing is 40x more effective at acquiring new customers than Facebook and Twitter combined.
April 22, 2022
If you’re not sending the right email message to your audience, they won’t read it. Even worse – they could unsubscribe from your email marketing list, which means you’ll lose the chance to engage with them and turn them into paying customers in the future!
March 20, 2020
While more than half of Americans can access either medical or recreational marijuana (or both) in their home states, that doesn’t mean it’s easy for marijuana companies to spread the word about their products and services.
April 12, 2019
For businesses in the marijuana industry, the list of marketing challenges that have to be overcome in order to raise awareness, recognition, sales, and loyalty for brands and products is very long. As part of a highly regulated industry, ...
December 15, 2018
For the cannabis industry, 2018 was filled with change. Along with conversations about decriminalization, legalization, taxes, and banking, people were talking about California, Canada, and which states would approve recreational marijuana next.
December 4, 2018
Signs of big businesses taking over the marijuana industry have been visible for quite a while with oligopoly conditions developing in states like Florida and Texas as early as mid-2017. Given the fact that the marijuana market is expected to grow ...
July 17, 2018
Since recreational marijuana became available for purchase in California in January 2018, the number of licensed marijuana businesses in the state has exploded giving more people access to marijuana products than ever before.
May 25, 2018
For marijuana retailers, email marketing is essential. By building your list of email subscribers (and using a tool that allows you to send marijuana-related content to them), you can increase sales and customer loyalty among audiences who want to hear from you.
May 22, 2018
As a marijuana-related business, email marketing can be challenging because most email marketing application providers don’t allow users to send messages related in any way to marijuana. Fortunately, Cannabiz Media solved that problem by ...
May 14, 2018
Given the many restrictions that marijuana and marijuana-related businesses face when trying to promote their brands, products, and services, it would seem that email marketing is a great option for these businesses. Every state’s laws are different, ...
May 12, 2018
Since marijuana is still illegal at the federal level, marijuana companies face a long list of marketing challenges that businesses in other industries don’t have to think about. The good news is that these advertising obstacles aren’t insurmountable.
January 25, 2018
Marijuana-related businesses have a problem. It’s extremely challenging to market and advertise their products and services because marijuana is still considered a Schedule 1 drug. In other words, advertising products and services ...
September 1, 2017
.jpg)
.png)