Search engine optimization (SEO) represents an excellent opportunity for businesses working in and with the cannabis industry to boost traffic to their websites, which will lead to improved brand awareness, trust, word-of-mouth marketing, sales, and profits. Many cannabis and cannabis-related businesses haven’t invested into SEO yet, which means those business leaders who do make this strategic investment will reap the rewards.

Susan Gunelius

September 27, 2022

Marketing

Excellent content published frequently is the cornerstone of any search engine optimization strategy, but the content has to match the search intent of your target audience in order to increase search engine traffic to your website from the right audiences. Let's dive deeper into the topic of search intent - what it is, why it matters, and how to match your content to your target audience's search intent.

Susan Gunelius

September 20, 2022

Marketing

Increasing organic traffic is crucial for businesses working in and with the cannabis industry. Since Google and other search engines don’t allow most cannabis and cannabis-related businesses to invest in pay-per-click (PPC) advertising to generate paid search traffic to their websites, organic traffic is absolutely essential. Link building is an effective way to improve search engine rankings for your website, so your site gets more organic search traffic.

Susan Gunelius

September 13, 2022

Marketing

Considering that PPC advertising on Google and other search engines is still extremely challenging (if not impossible) for businesses working in and with the cannabis industry, organic traffic is crucial to building a brand and growing a business. It’s also something that very few cannabis brands are investing in right now, which means there is currently a big opportunity available to businesses that prioritize content and organic traffic in their marketing budgets.

Susan Gunelius

September 7, 2022

Marketing

This is Part 5 of Cannabiz Media’s 5-part Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the links to read Part 1 – Introduction, Part 2 – On-Site SEO, Part 3 – On-Page SEO, and Part 4 – Off-Site SEO.

Susan Gunelius

June 24, 2020

Marketing

This is Part 4 of Cannabiz Media’s 5-part Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the links to read Part 1 – Introduction, Part 2 – On-Site SEO, Part 3 – On-Page SEO, and Part 5 - SEO Mistakes.

Susan Gunelius

June 16, 2020

Marketing

This is Part 3 of Cannabiz Media’s Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the links to read Part 1 – Introduction and Part 2 – On-Site SEO, Part 4 – Off-Site SEO, and Part 5 – SEO Mistakes.

Susan Gunelius

June 9, 2020

Marketing

This is Part 2 of Cannabiz Media’s Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the link to read Part 1 – Introduction, Part 3 – On-Page SEO, Part 4 – Off-Site SEO, and Part 5 – SEO Mistakes.

Susan Gunelius

June 2, 2020

Marketing

This is Part 1 of Cannabiz Media’s Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the link to read Part 2 – On-Site SEO, Part 3 – On-Page SEO, Part 4 – Off-Site SEO, and Part 5 – SEO Mistakes.

Susan Gunelius

May 12, 2020

Marketing