Cannabiz Media Client Spotlight – Grove Bags

In 2016, Grove Bags was founded with a goal to create custom-designed cannabis packaging that would effectively preserve and optimize the plant’s unique properties from cultivation to consumption. To that end, the company’s proprietary film blend, Terploc, and all of its products are tailored to the physiology of the plant and are 100% American made.

Fast forward just four years to 2020 and Grove Bags became the first company in the cannabis industry to win a Packaging Innovation Award from Dow. Receiving Dow’s Packaging Innovation Award is a prestigious honor that recognizes Grove Bags’ breakthrough packaging achievements. 

Just two years later, in 2022, Grove Bags won the Red Dot: Design Excellence Award for its development of a new material, TerpLoc Glassless packaging. The “Red Dot” is a highly sought-after seal of quality that is awarded by an international jury to products that feature high quality design.

Today, Grove Bags packaging is used in more than 50 countries around the world, and Terploc technology is available in a full TerpLoc® Cultivation Suite of packaging solutions.

Cannabiz Media spoke with Chaz Hermanowski, Rocky Mountain Manager at Grove Bags, to learn more about his company and how they use the Cannabiz Media License Database to grow their business.

Why Does Grove Bags Subscribe to the Cannabiz Media License Database?

Grove Bags subscribes to the Cannabiz Media License Database for two primary reasons: 1) to connect easily with license holders around the country and 2) to help its sales team save time and boost efficiency.

“The Cannabiz Media License Database is incredible,” says Chaz. “It does the research for our sales teams so they can focus on selling. Each sales team has a region that it focuses on. The Cannabiz Media License Database allows team members to hone in on specific areas and contact people who may not have been on our radar or whose contact information we couldn’t have gotten otherwise. The License Database has taken the front-and-center role in our lead generation.”

Grove Bags uses many of the tools offered in the Cannabiz Media License Database to not just find prospects but also to market to them, particularly the built-in email marketing tools. “The database platform is incredible,” says Chaz. “We use the awesome email templates and the email template builder to make super aesthetic emails that resonate and help educate people about our company and products.”

Chaz offers two key tips to users of the Cananbiz Media License Database to ensure they get the most from its data and features. First, he says, “Ask your team what tags they want to use to organize and sort their leads, and then go into the tag section of the settings in the admin panel and set them up.”

In addition, Chaz recommends, “Use the filters to hone in, so you can tailor your outreach in a more authentic way. For example, tailor it by city or county, and then make small changes in the email message copy so it resonates so much more with each person.”

What’s Next for Grove Bags?

Grove Bags is working to lead the way in the cannabis packaging industry. Chaz explains, “We’re trying to make Grove Bags the standard as far as preserving the actual product. We’re hoping to set a benchmark in the space and make sure consumers are protected at the end of the day. By establishing a benchmark or standard for packaging in the industry, it raises the bar for everyone.”

In addition, Grove Bags is actively educating people about its processes, products, and TerpLoc technology. You can learn what Terploc technology is in the video from Grove Bags below.

Cannabiz Media will continue to provide the data and tools the team at Grove Bags needs to spread the word, generate leads, and build their business through targeted email marketing, sales outreach, and customer relationship management.

For more information about Grove Bags and to hear additional insights from Chaz Hermanowski, follow the link and listen to Cannabiz Media’s Cannacurio podcast episode featuring Chaz as the special guest.

To learn more about how subscribing to the Cannabiz Media License Database can help your business, follow the link and schedule a free demo.

Originally published 4/13/20. Updated 10/14/22.

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