Emerald Intel Acquires Cannabiz Media: Uniting Two Leaders in Cannabis Market Intelligence

Emerald Intel Acquires Cannabiz Media: Uniting Two Leaders in Cannabis Market Intelligence

Alyssa Gatto
Alyssa Gatto
October 23, 2025
Company News

Big news in the world of cannabis data! Emerald Intel has officially acquired Cannabiz Media, bringing together two of the industry’s most trusted sources of market intelligence.

This exciting union combines Emerald Intel’s global license, compliance, and sales data with Cannabiz Media’s pioneering platform for tracking licensed cannabis businesses and key decision-makers. The result? The most comprehensive view of the licensed cannabis industry yet.

“This acquisition represents a pivotal step forward for the cannabis industry and advances Emerald Intel’s mission to build the definitive source for industry intelligence,” said John Stanfill, CEO and Co-Founder of Emerald Intel. “Together, Emerald Intel and Cannabiz Media form a strategic powerhouse committed to delivering accurate, reliable data and driving innovation across the market.”

A Shared Legacy, A Stronger Future

For nearly a decade, Cannabiz Media has been at the forefront of cannabis business intelligence, creating one of the first and most robust directories of licensed operators in North America. Emerald Intel’s acquisition honors that legacy — while expanding the vision to deliver an even broader and deeper understanding of the market.

With Cannabiz Media now part of Emerald Intel, the industry can look forward to an even richer database of company, contact, and license data and a new era of innovation as we begin our journey as one company to better serve the cannabis market. 

Together, these datasets offer the most comprehensive  go-to source for license, compliance, and market data, empowering sales, marketing, finance, and compliance teams to make faster, smarter, data-driven decisions.

“Our mission has always been to deliver trusted cannabis data,” said Ed Keating, Chief Data Officer and Co-Founder of Cannabiz Media. “Together with Emerald Intel, we are strengthening the foundation of cannabis market intelligence for the entire industry.”

Building the Future of Cannabis Intelligence

This acquisition marks more than just growth — it represents a milestone in the evolution of cannabis data. By joining forces, Emerald Intel and Cannabiz Media are setting a new standard for how the industry accesses and leverages information.

Stay tuned — because the future of cannabis market intelligence just got a whole lot smarter! 

Read the full press release here.

Need more insights?

Check out our latest blog posts.
Cannacurio #119: Store Licensing Recap Q3 2025

Cannacurio #119: Store Licensing Recap Q3 2025

414 new store licenses were issued for across the U.S. in Q3 2025, down from Q2 2025.
Cannacurio #118: Licensing Recap Q3 2025

Cannacurio #118: Licensing Recap Q3 2025

1,256 new licenses were issued for all activities in Q3 2025, down (11%) from 1,417 in Q2 2025.
Importance of CRM in the Cannabis Industry

Importance of CRM in the Cannabis Industry

Customer relationship management (CRM) is the process of communicating with and tracking leads and customers to improve interactions, close more sales, and deliver better customer experiences over time. For businesses operating in and with the cannabis industry, CRM can deliver tangible results that directly impact revenue, profits, and brand reputation.