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This is Part 2 of Cannabiz Media’s Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the link to read Part 1 – Introduction, Part 3 – On-Page SEO, Part 4 – Off-Site SEO, and Part 5 – SEO Mistakes.
Of Google’s 200 search ranking factors, the three key search engine optimization areas that cannabis businesses and cannabis-related businesses should focus on are on-site SEO, on-page SEO, and off-page SEO. In this article, on-site SEO refers to the things you can do to optimize your overall website so pages have a better chance to rank high in relevant searches.
The majority of the steps you can take to increase search traffic to your cannabis brand’s website by improving on-site elements are technical in nature (i.e., technical SEO). Some are more complicated than others, and you may need to enlist an SEO expert to fully optimize your overall site. Don’t let that deter you though. SEO is an essential long-term marketing strategy for all cannabis and cannabis-related businesses.
The most important thing to keep in mind as you work to improve the on-site SEO for your website is Google’s goal, which is simply to provide the best possible search results for every query. With that said, don’t try to spam the system. Instead, invest your time and money into creating a site that Google likes filled with high quality content that Google really likes.
That’s how your business can win with search engine optimization.
On-site SEO ranking factors are generally related to your website’s domain, site architecture, quality, and user-friendliness. Here are 20 of the on-site ranking factors cannabis and ancillary businesses should pay attention to first:
All of these ranking factors are part of Google’s search algorithm because they help Google find what it believes are the best sources to respond to its users’ queries.
Your on-site SEO priorities should focus on being able to answer yes to these 10 questions:
If you can’t answer yes to the questions above, then you need to get to work and make some technical SEO improvements to boost your Google search rankings. Make changes to improve your site’s domain authority, mobile-friendliness, and usability in order to increase the overall quality of your site and the amount of time people spend on it. Your search traffic will improve over time as a result of your efforts.
The first step to get more search traffic is to build a website that Google likes. Next, you need to create and publish the content your target audience wants and then promote your site to build its authority and reputation.
On-page SEO and off-site SEO for cannabis businesses and cannabis-related businesses will be the subject of upcoming posts here on the Cannabiz Media blog as part of my SEO series, so stay tuned!