When to Use Direct Email vs. Email Marketing to Build Your Business in the Cannabis Industry

Email is one of the most effective tools to build a business in the cannabis industry today, but you have a choice when it comes to connecting with prospects via email. Should you send a direct email message to each person you want to communicate with or should you send a message to a list of people? The answer comes down to whether you’re marketing to recipients or selling to them.

Sending individual email messages is most appropriate for one-on-one sales communications while list-based messages are more effectively used as part of your marketing plan:

  • Marketing Campaigns: Email marketing campaigns are usually sent as part of list-based email marketing to generate, nurture, qualify, and convert targeted audiences of prospective customers at all stages of the buyer journey. 
  • Sales Outreach: Individual email messages (i.e., direct email messages) are usually sent for one-to-one sales outreach. Sales people typically send one-to-one sales outreach messages to qualified leads who are in the latter stages of the buyer journey. 

Depending on the size and structure of your organization, you may work alone or with multiple people internally and externally to manage email marketing and one-to-one email sales outreach. The most important thing to keep in mind is that you’re using the right type of email communications to reach your marketing and sales goals because they’re two different things.

Send Direct Email to Cannabis and Hemp License Holders

Connecting with cannabis and hemp license holders in the U.S., Canada, and international markets is now easier than ever! Subscribers to the Cannabiz Media License Database can use the Direct Email feature to send one-to-one email messages from their personal email accounts without navigating away from the License Database. 

In other words, no matter how you work, there are now tools available directly within the Cannabiz Media License Database to help you reach your goals quickly and easily – no extra steps required!

Quickly Start Conversations with Direct Email

For subscribers, the new Direct Email feature in the Cannabiz Media License Database helps you save time by making it easier than ever to start one-on-one conversations with key decision makers across the supply chain as you build your business.

Just navigate to the record in the License Database for the person you want to connect with, and click the Send an Email link. A pop-up window will open where you can choose which of your connected email addresses you want to send the message from (this is where replies will go), type your content, design your message, add your signature block, and even set follow-up tasks for yourself. Everything happens within the License Database!

Not sure what to send in your Direct Email messages? No problem! You can find templates for sales follow-up messages and for content sharing messages in the Cannabiz Media License Database Direct Email template library! Just click the Apply Template button in the Direct Email editor tool and select a template that meets your needs.

Keep Conversations Going in Your Own Email Account

Replies to the messages you send using the Direct Email feature go to your own email inbox (based on the email account you choose as the sender when you create each Direct Email message). This makes it easy for you to continue the conversation as part of your normal email correspondence workflows.

All of the Direct Email messages you send from the Cannabiz Media License Database will be saved and accessible in your account dashboard in case you want to find them or send them again in the future.

Next Steps to Connect with Cannabis and Hemp License Holders

Cannabiz Media is constantly making updates to the License Database – not just to the data but also to the features and functionality. Direct Email is the latest new feature to make our subscribers’ workflows easier! 

If you’re already a Cannabiz Media License Database subscriber, give the new Direct Email feature a try and see how streamlined one-to-one conversations have become. And if you’re not already using the Cannabiz Media License Database to connect with cannabis and hemp license holders, schedule a demo and see how it can help you reach your business development goals.

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