Cannabiz Media Blog

Since Oklahoma started issuing cannabis cultivation licenses, the leaderboard has always been dominated by either Oklahoma or California. They are the only states with a double digit percentage of licenses. Here's what the leaderboard looks like across the U.S. today.

There is no more effective way to increase email campaign opens and improve your email marketing results than segmenting your list and sending personalized content to each segment. The data proves it. 

Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.

Cannabiz Media recently spoke with Chris to learn about the hurdles of advertising in the cannabis industry as well as how he uses the Cannabis Market Intelligence Platform to support sales and business development initiatives for MNI Targeted Media (a division of Dotdash Meredith), a company that provides targeted media planning and buying services for a variety of industries, including cannabis and hemp.

ASTM International Vice President of Sales and Marketing Jim Thomas joins Ed Keating to talk about how ASTM works to develop cannabis industry standards as well as how his team uses the Cannabiz Media License Database for research, sales, and business development.

There is a lot more than words and phrases that goes into where your email marketing messages end up – inboxes or spam and junk folders. Today, email service providers (ESPs), like Google, Outlook, Yahoo, Apple Mail and so on, have elaborate algorithms that they use to determine which messages go to inboxes, which go to spam, and which are blocked entirely. It’s up to email marketers to keep up on current email marketing best practices to ensure the campaigns they send have the best chances to land in inboxes.

Square Grouper 360 President Chris Cohen is a strategiest for large mainstream media companies helping them streamline advertising sales for the cannabis and hemp industries. Recently, Chris joined Ed Keating to talk about his work with MNI Targeted Media and how he uses the Cannabiz Media database to support their sales and business development initiatives.

International cannabis markets are expanding and adult-use legalization is getting closer in many countries, particularly in Europe. Let’s take a closer look at some of the big cannabis markets around the world – beyond the United States and Canada – to watch in 2022.

One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.

Cannabiz Media tracks every cannabis and hemp license that we can find. What’s been unique about hemp is how different states build out their licensing schemes. Trends to keep an eye on in 2022 include licensing at the retail hemp level as well as the growing role and influence of the Department of Agriculture.

All signs point to continued growth in the United States cannabis industry during 2022, specifically, in states where adult-use markets could open. Growth is expected to come despite the challenges businesses already operating in the legal cannabis industry are facing, including high taxes, compliance obstacles, regulatory problems, and the black market. 

Regulators in New Jersey are accepting cannabis license applications, and Connecticut is preparing to do so. New Yorkers will probably wait the longest for stores to open for sales.