Why Comprehensive Trademark Searches Matter to Marijuana Businesses

Why Comprehensive Trademark Searches Matter to Marijuana Businesses

Susan Gunelius
Susan Gunelius
September 13, 2017
Marketing

The value of a marijuana license increases significantly if the business using the license has invested in building a scalable brand. That means the business must have a brand that can be protected and exploited based on trademark laws.

This is particularly important as marijuana businesses expand across borders, and even more important if marijuana is legalized at the federal level eventually. That’s also why it’s so important to have a complete trademark strategy in place for your marijuana brand.

The only way to be 100% certain that a brand is free to scale is if it has been trademarked, but there is an important step that should be taken first – a comprehensive trademark search.

The Value of Trademarking Your Brand

A comprehensive trademark search adds value to your marijuana license. It shows potential investors that your intellectual property is positioned to grow in value and can be protected from dilution in the marketplace. It also shows the brand won’t face expensive trademark lawsuits or rebranding in the future.

Again, this is essential for brands that plan to cross borders and is even more important as part of a trademark strategy leading up to legalization of marijuana at the federal level.

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