Cannabiz Media Blog
Get the latest cannabis and hemp industry news and insights.
Emerald Intel Acquires Cannabiz Media: Uniting Two Leaders in Cannabis Market Intelligence
Emerald Intel has acquired Cannabiz Media, uniting two of the cannabis industry’s leading data and intelligence providers. This acquisition brings together Emerald Intel’s global license, compliance, and sales data with Cannabiz Media’s robust database of licensed businesses and key decision-makers. The result is the most comprehensive, reliable, and actionable view of the licensed cannabis market—empowering sales, marketing, finance, and compliance teams to make smarter, data-driven decisions.
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Marketing
5 Holiday Promotions to Beat Your Year-End Revenue Goals
As the days tick by and the end of the years gets closer, it’s time to think about how you can beat your year-end revenue goals. Holiday promotions are a great way to do it for both business-to-business (B2B) and business-to-consumer (B2C) businesses, including businesses working in the cannabis industry.
Marketing
Black Friday and Cyber Monday B2B Email Marketing – What to Send and When
Black Friday and Cyber Monday provide great opportunities for businesses to connect with consumers and drive incremental sales leading up to the end of the year. When you’re sending email marketing campaigns to business-to-business (B2B) audiences, like cannabis license holders, there are some unique things to consider, which can increase your chances of success.
Marketing
How to Follow up with Leads After a Trade Show or Conference
You attended a trade show, conference, or another type of event where you connected with sales leads, but what do you do with those leads when you get back to the office? You need a follow-up strategy and a process in place to ensure those business cards don’t end up in a pile on your desk where they’re forgotten.
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Client Spotlights
Cannabiz Media Client Spotlight – Tecogen
Cannabiz Media recently spoke with Steve LaFaille, Vice President of Business Development at Tecogen, to learn more about how he and his team use the Cannabis Market Intelligence Platform to support their business development initiatives, stay current on industry news that matters to them, and work more efficiently.
Company News
Visit Cannabiz Media During CWCBExpo in New York City
CWCBExpo is a business-to-business trade show for dispensary owners, growers, suppliers, investors, medical professionals, legal counsel, government regulators, and entrepreneurs who want to identify growth opportunities and achieve business success in the cannabis and/or hemp industries.
Client Spotlights
How Panacea Payroll Drove Email Marketing Open Rates 14X Higher
Panacea Payroll was wasn’t getting the open rates from their email marketing campaigns that they needed to build brand awareness among cannabis and hemp license holders in order to generate, nurture, and qualify sales leads. Cannabiz Media's Email Success Team helped increase opens.
Company News
Industry News
White Papers
Point-of-Sale Software in the Cannabis Industry – 2021 Report
The fourth annual Point-of-Sale Software in the Cannabis Industry report is now available for free download here. The 2021 report provides a comprehensive update on point-of-sale (POS) software market share across the cannabis industry using primary research conducted by Cannabiz Media’s research team.
Podcasts
Cannacurio Podcast Episode 39 with Steve LaFaille of Tecogen
Tecogen Vice President of Business Development Steve LaFaille joins Ed Keating to talk about how his company's products help cannabis and hemp cultivators efficiently meet their engery needs as well as how his team uses the Cannabiz Media database to support their business development initiatives.
Client Spotlights
How Boveda Achieved 12X Higher Email Marketing Engagement
Boveda was getting low open rates and engagement from their email marketing campaigns, which meant they weren’t generating qualified leads for the sales team from their email marketing investments. Cannabiz Media's Email Success Team helped increase opens and engagement.
Data & Insights
Cannacurio #49 - New Jersey Licensing and Legalization Breakdown
As part of the 2020 election, New Jersey voters approved a constitutional amendment to legalize cannabis. Question 1’s passage was expected, and the short constitutional change left many details for the legislature to sort out. Nearly a year later, the legislature has made progress and regulators have issued final rules to expand the medical industry into an adult use one.