Cannabiz Media Client Spotlight – Tecogen

Tecogen manufactures clean, combined heat and power systems for on-site energy production used in a variety of industries, including cannabis and hemp.

Cannabiz Media recently spoke with Steve LaFaille, Vice President of Business Development at Tecogen, to learn more about how he and his team use the Cannabis Market Intelligence Platform to support their business development initiatives, stay current on industry news that matters to them, and work more efficiently.

Why Does Tecogen Subscribe to the Cannabis Market Intelligence Platform?

Tecogen uses the customer relationship management (CRM) features in the Cannabis Market Intelligence Platform to identify sales leads and connect with the right people at the right time.

“The Cannabis Market Intelligence Platformhas been great,” says Steve. “We recently signed on with the platform, and it’s been really helpful. It’s essentially a CRM with contacts already loaded in it, which is wonderful! You can drill down and figure out who to contact, which is always the hardest thing when you’re thinking, ‘I want to contact this company, but I don’t even know where to start.’”

Steve and the team at Tecogen have saved a lot of time and frustration since they started using the Cannabis Market Intelligence Platform. He shares, “I don’t want to spend days on LinkedIn trying to get in touch with people, so the Cannabis Market Intelligence Platform has been great.”

In addition, the Tecogen team uses the news features built into the Cannabis Market Intelligence Platform to stay current on the industry and markets they serve. “There are little benefits that we find, like keeping up on industry news,” Steve explains. “We get an email almost every day that tells us all the happenings in the industry. Staying up on that and getting a sense of which markets you want to focus your time on has been great. The Cannabis Media License Database has been hugely beneficial to us.”

What’s Next for Tecogen?

With states expanding their cannabis programs and new states’ programs launching, Tecogen works with clients who want to reduce costs and carbon emissions, boost ROI, and increase electrical capacity. 

Steve shares, “There are a lot of states opening all at once, so we tend to focus first on the ones that have higher energy costs. They’re going to get the greatest benefit from us. Connecticut is a perfect example. But we’re looking at every state that’s legal right now because some states are going to have a larger savings on utility costs since their energy costs are higher. About 50% of our customers are looking for cost savings and come to us for reasons other than electrical capacity constraints. The other 50% of our customers are seeking us out due to electric capacity constraints, and those are present in almost every state.”

For more information about Tecogen and to hear additional insights from Steve, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Steve as the special guest.

To learn more about how subscribing to the Cannabis Market Intelligence Platform can help your business like it helps the team at Tecogen, follow the link and schedule a free demo.

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