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The best CRM tool for your cannabis or cannabis-related business is one that includes features to manage all aspects of your brand’s relationships with prospective, current, and prior customers. CRM is so important to your business, but any old CRM software won’t do. The tool you choose must deliver the specific CRM benefits that cannabis and ancillary businesses need.
It’s extremely difficult to stay competitive in any industry today, including the cannabis industry, without a customer relationship management (CRM) system in place, and the data proves it. Companies using a CRM realize a 41% increase in revenue.
Today, customers expect businesses to know who they are, understand their wants and needs, personalize communications, and create experiences specifically for them. Your cannabis or cannabis-related business can’t meet and exceed customer expectations if you don’t know who they are and deliver what they want at the right times. Fortunately, a solid CRM strategy combined with CRM software can help you meet customers’ needs across the entire customer lifecycle – from prospect to loyal repeat customer and vocal brand advocate.