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Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.
The holiday season is here, and it’s a critical time for companies selling products and services to cannabis license holders to ramp up their B2B holiday marketing investments. To help you take advantage of the holiday sales opportunity, follow the five secrets to developing and running successful B2B holiday marketing programs to audiences of cannabis business license holders.
The cannabis market has been in decline across the United States throughout the past year, particularly in legacy markets. According to research by Headset, both the number of transactions and basket sizes have dropped since 2020. Based on declining cannabis market trends and with a possible recession in the near future, it’s more important than ever for businesses working in and with the cannabis industry to take steps to protect – and even increase – sales. You can do it if you understand the psychology of consumer behavior and invest more strategically into marketing.
