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The cannabis industry in the United States may be facing challenges, but it’s still growing. That means there are many opportunities to join the industry either as a plant-touching or ancillary business, and savvy entrepreneurs continue to seek ways to cash in on that growth.
The secret to successful B2B email marketing in 2023 will come down to strategy and adding value. This is true in the cannabis industry just as it is in other industries. Email users receive so many messages each day that the days of sending one sales message after another are over. In 2023, successful email marketing will require a more strategic approach that meets recipients where they are in the buyer journey.
It’s year end and time for all of us in the cannabis industry to do our 2023 strategic planning and budgeting. Cannabiz Media’s Business Intelligence Platform is rife with data to help you complete these projects in record time with an unparalleled set of data dashboards. You’ll be turning out TAMs and market share analyses in no time thanks to the graphs, charts, tables, and data exports we provide.
