Cannabiz Media Blog
Get the latest cannabis and hemp industry news and insights.
Emerald Intel Acquires Cannabiz Media: Uniting Two Leaders in Cannabis Market Intelligence
Emerald Intel has acquired Cannabiz Media, uniting two of the cannabis industry’s leading data and intelligence providers. This acquisition brings together Emerald Intel’s global license, compliance, and sales data with Cannabiz Media’s robust database of licensed businesses and key decision-makers. The result is the most comprehensive, reliable, and actionable view of the licensed cannabis market—empowering sales, marketing, finance, and compliance teams to make smarter, data-driven decisions.
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Marketing
B2B Social Selling in the Cannabis Industry – Tips and Best Practices
Social selling is critical for companies to reach their sales and revenue goals. According to LinkedIn, social selling leaders generate 45% more sales opportunities and are 51% more likely to reach their sales quotas. In fact, 78% of companies that use social selling outperform companies that do not use social selling.
Marketing
Twitter Cannabis Advertising for B2B and B2C
On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands and companies. In an announcement published on the Twitter website, the company said it had relaxed its cannabis ads policy in certain U.S. states to create more opportunities for responsible cannabis marketing.
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Marketing
How to Create a B2B Sales Strategy in the Cannabis Industry and Measure Your Success
Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.
Data & Insights
Cannacurio #68: Real Estate Investment Trusts
The Cannabiz Media Business Intelligence product showcases data through a series of dashboards which now numbers over 30. One of the most unique data sets covers Real Estate Investment Trusts, which have played an outsized role in the cannabis industry. The analysis in this article focuses on which companies have relied on these transactions, where transactions occurred, and which REITs did the deals.
Marketing
How to Use the Cannabiz Media License Database as a One-Person Sales Team
The Cannabiz Media License Database is filled with cannabis and hemp industry leads to fill your sales pipeline, but if you’re a one-person sales team, it can be challenging to prioritize your efforts and get the best results. If that describes you, then you’re in luck because this article introduces you to tips to use the Cannabiz Media License Database effectively when you don’t have a team to help you.
Marketing
Proven Ways to Segment Your Email List and Boost Results
Email marketing is one of the best ways to connect with cannabis and hemp license holders and businesses. However, if you’re not effectively segmenting your email list in order to send the most relevant marketing messages and offers, your results will suffer.
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Marketing
How to Use Lead Scoring to Increase Sales
For a business to maximize revenue and profits, the sales team has to use its time strategically. Lead scoring is one of the most effective ways to enable every salesperson to optimize their time and focus on the leads that are most likely to convert into sales.
Data & Insights
Cannacurio #67: What Does it Cost to Buy Market Share in the Point of Sale Industry?
Major turmoil has occurred across the top of Cannabiz Media’s Point of Sale Leaderboard including a board coup, company sale and an industry exit. The impacted firms, by our estimate, control 50% of the point of sale market.
Data & Insights
Cannacurio #66: 2022 Regional Round-Up
After sharing the trends of the new licenses issued in 2022 – we wanted to review new licenses issued by region and activity. For example, what are the ratios of licenses issued for cultivation, manufacturing, and dispensing/retail across different regions? How big is the Northeast really in terms of new licenses?