Cannabiz Media Blog
Get the latest cannabis and hemp industry news and insights.
Emerald Intel Acquires Cannabiz Media: Uniting Two Leaders in Cannabis Market Intelligence
Emerald Intel has acquired Cannabiz Media, uniting two of the cannabis industry’s leading data and intelligence providers. This acquisition brings together Emerald Intel’s global license, compliance, and sales data with Cannabiz Media’s robust database of licensed businesses and key decision-makers. The result is the most comprehensive, reliable, and actionable view of the licensed cannabis market—empowering sales, marketing, finance, and compliance teams to make smarter, data-driven decisions.
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Company News
Visit Cannabiz Media at the Benzinga Cannabis Capital Conference in Miami Beach
The Cannabiz Media team will be at the Benzinga Cannabis Capital Conference on April 20-21, 2002 at the Fontainebleau in Miami Beach, Florida. Be sure to visit the team at Booth S1 during the conference to see demos of Cannabiz Intelligenceâ„¢ for comprehensive cannabis industry financial analysis data, merger and acquisition targeting, and valuations.
Marketing
Removing Barriers Between Sales and Marketing for Better Results
Traditionally, sales teams and marketing teams are known to have contentious relationships. There is often friction between these two departments that leads to a long-list of problems and directly affects revenue generation for the company. But when you break down those barriers, your company's results will improve.
Industry News
CannaVest North Investment Forum Comes to Toronto
For the first time, the popular CannaVest conference that connects cannabis companies seeking capital with accredited investors will come to Canada as part of the Lift&Co. Expo, which is Canada’s leading cannabis conference and trade show. The CannaVest North Investment Forum, sponsored by Cannabiz Media, will be held on May 13-14, 2022 at the Metro Toronto Convention Center in Toronto.
Company News
When to Use Direct Email vs. Email Marketing to Build Your Business in the Cannabis Industry
Email is one of the most effective tools to build a business in the cannabis industry today, but you have a choice when it comes to connecting with prospects via email. Should you send a direct email message to each person you want to communicate with or should you send a message to a list of people? The answer comes down to whether you’re marketing to recipients or selling to them.
Industry News
Emerging Market Opportunities in the Hemp Industry
The value of U.S. hemp production in 2021 reached $824 million according to The U.S. Department of Agriculture’s National Hemp Report. If estimates from the National Industrial Hemp Council are accurate, the value of U.S. hemp production will grow to more than $10 billion by 2025. Based on those numbers, it seems like the future of the hemp industry will be all about skyrocketing growth despite recent oversupply problems and dropping prices.
Data & Insights
Cannacurio #56: New Jersey’s 68 Conditional Licenses
On Thursday March 24th, the New Jersey Cannabis Regulatory Commission Board recommended approval on 68 applications for conditional licenses. This cohort includes 50 Class 1 Cultivator applications and 18 Class 2 Manufacturer applications.
Data & Insights
Cannacurio #55: Manufacturing Licenses
Cannabis manufacturing licenses are issued at a slower pace than cultivation or retail licenses. However, they serve as important assets for companies because the products are often powerful brands. These brands, unlike license assets, can cross state lines and will undoubtedly help well established companies thrive and build market share.
Marketing
Email Marketing Do’s and Don’ts to Get the Best Results
There was a time when you could blast a single message to big list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the gatekeepers of people’s email inboxes, and they’ve invested a lot of resources into making sure the only messages people see in inboxes are one that recipients truly want. That means to get good email marketing results today, you need to understand and follow the do’s and don’ts of email marketing.
Marketing
10 Cannabis Industry Basics to Know Before You Email License Holders
There are so many companies trying to convince cannabis license holders to buy their products and services today – and so many messages being sent to people every day – that the days of simply sending an email message and expecting people to contact you and buy are over.
Client Spotlights
Cannabiz Media Client Spotlight – ASTM International
Cannabiz Media recently spoke with Jim Thomas of ASTM International to learn about the state of standards in the cannabis industry and what the future will bring as well as how he uses the Cannabiz Media License Database to support marketing, sales, and business development initiatives for his organization.