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Digital Advertising Opportunities for Cannabis and Cannabis-Related Businesses
Digital Advertising Opportunities for Cannabis and Cannabis-Related Businesses

For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.

Mid-Year 2022 Cannabis Industry Updates: Western United States
Mid-Year 2022 Cannabis Industry Updates: Western United States

It’s mid-year 2022, and if you read news reports, it may seem like the sky is falling on the U.S. cannabis industry. Yes, there are problems, and many license holders in the legal cannabis industry are struggling. However, with any highly regulated and growing industry, there will be challenges, changes, consolidation, and contraction at different times. The next few years of the cannabis industry will definitely show which companies and brands have staying power. With that said, let’s take a look at what’s been happening in the U.S. cannabis industry during the first seven months of 2022.

Cannacurio #60: Midyear Cultivation Leaderboards
Cannacurio #60: Midyear Cultivation Leaderboards

Periodically, we review new licenses added and total license counts by state. These census snapshots, derived from our Cannabiz Business Intelligence platform, show where new licenses are being created and where the balance of power is from market to market. Our customers use this information for go-to-market strategies as it may inform their sales territories, trade show planning, and marketing spend. Here is the key data about numbers of cultivation licenses added by month and state in 2022 to date, top five states that added new cultivation licenses, and more.