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B2B Email Marketing Trends for the Cannabis Industry in 2023

The secret to successful B2B email marketing in 2023 will come down to strategy and adding value. This is true in the cannabis industry just as it is in other industries. Email users receive so many messages each day that the days of sending one sales message after another are over. In 2023, successful email marketing will require a more strategic approach that meets recipients where they are in the buyer journey. 

Cannacurio #62: Cannabiz Intelligence - Your Planning & TAM Toolkit
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It’s year end and time for all of us in the cannabis industry to do our 2023 strategic planning and budgeting. Cannabiz Media’s Business Intelligence Platform is rife with data to help you complete these projects in record time with an unparalleled set of data dashboards. You’ll be turning out TAMs and market share analyses in no time thanks to the graphs, charts, tables, and data exports we provide.

Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market
Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market

Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.