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Tracking mergers and acquisitions (M&A) in any emerging business ecosystem is always interesting. It allows you to see the madness of early-stage growth markets and the many ups and downs that are experienced before reaching market maturity. The cannabis industry has definitely experienced significant fluctuations in terms of M&A activity, as should be expected in an emerging industry.

The illegal cannabis market continues to thrive – even in states that have legalized adult-use cannabis. As more states work to roll out new cannabis programs this year and others are expected to approve adult-use cannabis, it’s essential to consider what’s happening in the illicit markets within states that have operational adult-use cannabis programs.

For businesses in the cannabis industry, the data topic is about more than just using data. It’s about being a data-driven company – one that will actually gain a competitive advantage and win in your market in the future.