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Tom’s Tumbler wanted to generate more orders for its trimmers than it was getting from its marketing investments, including its direct mail initiatives. Using the Cannabiz Media License Database, the team tested, narrowed its target audience, and improved its direct mail results, ultimately generating $100,000 in sales.
Cannabis product innovation is more important than ever in 2022 as the industry gets more competitive, new consumers enter the market, consumers get more educated about cannabis products, and they develop both product and brand preferences.
Since the COVID-19 pandemic shut down most of the country for an extended period of time, the way many people work has changed. Remote work became the norm, and many employees don’t want to go back to working outside the home again. At the same time, a lot of employers have realized it’s more cost-effective and productive to have a remote team than they realized pre-pandemic.