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On February 14, 2023, Twitter became the first major social media platform to allow cannabis advertising for both business-to-business (B2B) and business-to-consumer (B2C) brands and companies. In an announcement published on the Twitter website, the company said it had relaxed its cannabis ads policy in certain U.S. states to create more opportunities for responsible cannabis marketing.
Cova Software CEO, Gary Cohen, joins Ed Keating on the Cannacurio podcast to talk about the start of Cova Software, what's going on in the cannabis industry today and what the future holds.
Artificial intelligence, predictive analytics, and machine learning are changing the cannabis industry and impacting cannabis sales.