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Last week, we covered what’s been happening in the western states of the U.S. cannabis industry during the first seven months of 2022. This week, we’ll dive into updates from the Midwest and Southern United States with future articles to come about the Eastern U.S. and international markets.
For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.
It’s mid-year 2022, and if you read news reports, it may seem like the sky is falling on the U.S. cannabis industry. Yes, there are problems, and many license holders in the legal cannabis industry are struggling. However, with any highly regulated and growing industry, there will be challenges, changes, consolidation, and contraction at different times. The next few years of the cannabis industry will definitely show which companies and brands have staying power. With that said, let’s take a look at what’s been happening in the U.S. cannabis industry during the first seven months of 2022.
