Cannabiz Media Blog
Get the latest cannabis and hemp industry news and insights.
Emerald Intel Acquires Cannabiz Media: Uniting Two Leaders in Cannabis Market Intelligence
Emerald Intel has acquired Cannabiz Media, uniting two of the cannabis industry’s leading data and intelligence providers. This acquisition brings together Emerald Intel’s global license, compliance, and sales data with Cannabiz Media’s robust database of licensed businesses and key decision-makers. The result is the most comprehensive, reliable, and actionable view of the licensed cannabis market—empowering sales, marketing, finance, and compliance teams to make smarter, data-driven decisions.
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Marketing
Networking Tips for Cannabis Industry Professionals
Whether you want to find a job in the cannabis industry, launch a startup, find investors, or strengthen your business’ cannabis industry supply chain, effectively networking with other cannabis industry professionals can help you reach your goals.
Data & Insights
Cannacurio #52: Dispensary & Retailer Leaderboard 2021 Wrap-up
Dispensaries and retailers have continued to come throughout 2021. 1,846 licenses were issued through August 2021, and the year ended with 2,602 licenses. Seven states issued a hundred or more licenses with Oklahoma keeping the crown for issuing the most dispensary licenses.
Marketing
The Most Important Email Marketing KPIs You Should Track and Why
What key performance indicators (KPIs) should you be tracking to measure the success of your email marketing campaigns and learn the changes you should make to get better results? That’s a common question, but knowing what KPIs to track is just the first step when it comes to measuring email marketing success. You also need to understand why you’re tracking those KPIs, and how you can use the data to make informed decisions.
Client Spotlights
How Tom’s Tumbler Generated $100,000 in Sales from Direct Mail
Tom’s Tumbler wanted to generate more orders for its trimmers than it was getting from its marketing investments, including its direct mail initiatives. Using the Cannabiz Media License Database, the team tested, narrowed its target audience, and improved its direct mail results, ultimately generating $100,000 in sales.
Industry News
The Importance of Cannabis Product Innovation in 2022
Cannabis product innovation is more important than ever in 2022 as the industry gets more competitive, new consumers enter the market, consumers get more educated about cannabis products, and they develop both product and brand preferences.
Industry News
How to Build a Remote Team for Your Cannabis Business
Since the COVID-19 pandemic shut down most of the country for an extended period of time, the way many people work has changed. Remote work became the norm, and many employees don’t want to go back to working outside the home again. At the same time, a lot of employers have realized it’s more cost-effective and productive to have a remote team than they realized pre-pandemic.
Marketing
The Future of National Cannabis Brands
For the past several years, we’ve been watching the rise of cannabis brands, but as the industry inches closer to federal legalization, it won’t be long until we see full-scale national cannabis brands become part of our cultural lexicon – just like Coke, Uber, Amazon, and Google.
Data & Insights
Cannacurio #51 - Who Applied for Ohio’s New Dispensary Licenses?
At the very end of 2021, the Ohio Board of Pharmacy received 1,462 applications for 73 dispensary licenses. The winners will be chosen by lottery in January 2022. Ohio is a limited license state and currently has 61 dispensaries around the state, so the addition of these news stores is significant and will assuredly be welcomed by the 231,165 registered patients in the state.
Industry News
5 Ways the Cannabis Industry Will Change in 2022
Legal cannabis sales in the United States during 2021 hit $37.4 billion. In 2022, we’ll not only see legal sales increase, but we’ll also see some other much-needed changes. Let’s take a closer look at five of these important changes that should happen in the next 12 months.
Industry News
How to Learn about State Cannabis Laws and Licensing Rules
There are a number of websites that keep updated information about state cannabis laws and rules. That means you don’t necessarily have to visit each state’s regulatory websites and read through pages and pages of legal code to get the information you need.
Client Spotlights
Cannabiz Media Client Spotlight – ePAC Flexible Packaging
Cannabiz Media recently spoke with Ryan Kiley, Director of Market Development at ePAC Flexible Packaging, to learn about how he and his team use the Cannabiz Media License Database to support their sales and business development initiatives.
