Cannabiz Media Blog

While recent news has been focused on adult-use market launches and program rollouts on the east coast, a handful of states are embarking to launch a cannabis market for the first time. In Appalachia, the South, and the Great Plains, numerous regulators have made strides in recent months to launch sales, or are very close to doing so. 

The Cannabiz Media team will be at Booth 420 during Cannabis Conference 2022 from August 23-25, 2022 at the Paris Las Vegas Hotel & Casino in Las Vegas, Nevada. The team will be answering questions and giving demos of the Cannabiz Media License Database for sales and marketing as well as Cannabiz Intelligence™ for business and financial intelligence. We hope to see you there!

Last week, we covered what’s been happening in the western states of the U.S. cannabis industry during the first seven months of 2022. This week, we’ll dive into updates from the Midwest and Southern United States with future articles to come about the Eastern U.S. and international markets.

For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.

It’s mid-year 2022, and if you read news reports, it may seem like the sky is falling on the U.S. cannabis industry. Yes, there are problems, and many license holders in the legal cannabis industry are struggling. However, with any highly regulated and growing industry, there will be challenges, changes, consolidation, and contraction at different times. The next few years of the cannabis industry will definitely show which companies and brands have staying power. With that said, let’s take a look at what’s been happening in the U.S. cannabis industry during the first seven months of 2022.

Periodically, we review new licenses added and total license counts by state. These census snapshots, derived from our Cannabiz Business Intelligence platform, show where new licenses are being created and where the balance of power is from market to market. Our customers use this information for go-to-market strategies as it may inform their sales territories, trade show planning, and marketing spend. Here is the key data about numbers of cultivation licenses added by month and state in 2022 to date, top five states that added new cultivation licenses, and more.

Are you ready to shift from cold sales outreach to warm inquiries? From an outbound focus to inbound? You can do it with content marketing. In fact, content marketing should be the foundation of your entire digital marketing plan. Why? Because content fuels everything today. Content truly is king, and that won’t change anytime soon.

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

LinkedIn is the most popular social networking platform for business professionals, so it’s an important channel for B2B cannabis brands to focus their marketing and sales efforts. While advertising cannabis or cannabis-related brands on LinkedIn is challenging, if not impossible, there are many opportunities for marketing and sales outreach on LinkedIn. 

CannaCon Midwest Detroit is promoted as a show for everyone who has an interest in cannabis or the cannabis industry and is expected to draw thousands of attendees. The Cannabiz Media team will be at Booth #330 on the expo floor during CannaCon Midwest Detroit. Stop by to see a demo of the Cannabiz Media License Database and learn how it can help you reach your business goals this year.

With some of the most popular digital advertising platforms off limits to cannabis brands and businesses, programmatic advertising offers an affordable way to reach targeted audiences at scale. 

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.