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We’ve entered a new phase of the cannabis industry where building brands will be what sets competitors apart in the future. The cannabis industry is moving closer to becoming a consumer packaged goods (CPG) industry every day. As a result, businesses have to focus on building brand awareness and shaping brand preferences more than ever.
December 3, 2021
Cannabis businesses and cannabis-related businesses must start competing at the brand level if they want to capture significant market share. In other words, you need to define your cannabis brand based on the 7 P’s of branding ...
July 16, 2021
The cannabis industry is growing and a recent report by Arcview Market Research and BDS Analytics projects that the U.S. cannabis spending will jump to more than $40 billion by 2024. That means in just five years, marijuana sales will quadruple.
June 25, 2019
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