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Ultimate Guide to B2B Email Marketing in the Cannabis Industry

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.

Integrating CRM and Email Marketing for Powerful Results

Integrating CRM and Email Marketing for Powerful Results

Integrating your customer relationship management (CRM) and email marketing efforts can drive incremental results for every cannabis business and ancillary business today. Why? Because integration leads directly to better results, and the data proves it! 

Why Email Marketing is Essential to the Cannabis Industry and How to Leverage It for Profits

Why Email Marketing is Essential to the Cannabis Industry and How to Leverage It for Profits

Email marketing presents a significant opportunity for cannabis and ancillary businesses at a time when many traditional and digital marketing tactics are out of bounds or highly restricted for the cannabis industry. Research has repeatedly shown that email marketing works. According to Litmus, for every $1 spent on email marketing, businesses receive $42 in return, and McKinsey found that email marketing is 40x more effective at acquiring new customers than Facebook and Twitter combined. 

When to Use Direct Email vs. Email Marketing to Build Your Business in the Cannabis Industry

When to Use Direct Email vs. Email Marketing to Build Your Business in the Cannabis Industry

Email is one of the most effective tools to build a business in the cannabis industry today, but you have a choice when it comes to connecting with prospects via email. Should you send a direct email message to each person you want to communicate with or should you send a message to a list of people? The answer comes down to whether you’re marketing to recipients or selling to them.

Email Marketing Do’s and Don’ts to Get the Best Results

Email Marketing Do’s and Don’ts to Get the Best Results

There was a time when you could blast a single message to big list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the gatekeepers of people’s email inboxes, and they’ve invested a lot of resources into making sure the only messages people see in inboxes are one that recipients truly want. That means to get good email marketing results today, you need to understand and follow the do’s and don’ts of email marketing.

10 Cannabis Industry Basics to Know Before You Email License Holders

10 Cannabis Industry Basics to Know Before You Email License Holders

There are so many companies trying to convince cannabis license holders to buy their products and services today – and so many messages being sent to people every day – that the days of simply sending an email message and expecting people to contact you and buy are over.

How to Avoid Overselling in Email Marketing

How to Avoid Overselling in Email Marketing

If the only email marketing messages you send to your audience are sales messages, then your results are unlikely to always be positive. The reason is simple. Not everyone is ready to buy when they receive your message.

How to Personalize Email Marketing Messages to Get Better Results

How to Personalize Email Marketing Messages to Get Better Results

There is no more effective way to increase email campaign opens and improve your email marketing results than segmenting your list and sending personalized content to each segment. The data proves it. 

Cannabis Industry Email Marketing Tips and Best Practices

Cannabis Industry Email Marketing Tips and Best Practices

Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.

3 Factors Determine if Email Marketing Messages Go to Inboxes or Spam

3 Factors Determine if Email Marketing Messages Go to Inboxes or Spam

There is a lot more than words and phrases that goes into where your email marketing messages end up – inboxes or spam and junk folders. Today, email service providers (ESPs), like Google, Outlook, Yahoo, Apple Mail and so on, have elaborate algorithms that they use to determine which messages go to inboxes, which go to spam, and which are blocked entirely. It’s up to email marketers to keep up on current email marketing best practices to ensure the campaigns they send have the best chances to land in inboxes.

The Most Important Email Marketing KPIs You Should Track and Why

The Most Important Email Marketing KPIs You Should Track and Why

What key performance indicators (KPIs) should you be tracking to measure the success of your email marketing campaigns and learn the changes you should make to get better results? That’s a common question, but knowing what KPIs to track is just the first step when it comes to measuring email marketing success. You also need to understand why you’re tracking those KPIs, and how you can use the data to make informed decisions.

Email Marketing for the Cannabis Industry in 2022

Email Marketing for the Cannabis Industry in 2022

Email marketing is essential to the cannabis industry, and based on the results from the 2021 State of Email Report released recently by Litmus, it’s crucial to just about every industry as we head into 2022. What should businesses using email marketing to connect with cannabis and hemp license holders know about the state of email today? Let’s take a closer look at the data.

Holiday Email Marketing Do’s and Don’ts

Holiday Email Marketing Do’s and Don’ts

Holiday email marketing to cannabis and hemp industry license holders can be extremely effective to boost end-of-year sales as well as to generate interest among leads so you can nurture them after the holiday season ends.

5 Holiday Promotions to Beat Your Year-End Revenue Goals

5 Holiday Promotions to Beat Your Year-End Revenue Goals

As the days tick by and the end of the years gets closer, it’s time to think about how you can beat your year-end revenue goals. Holiday promotions are a great way to do it for both business-to-business (B2B) and business-to-consumer (B2C) businesses, including businesses working in the cannabis industry.

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday B2B Email Marketing – What to Send and When

Black Friday and Cyber Monday provide great opportunities for businesses to connect with consumers and drive incremental sales leading up to the end of the year. When you’re sending email marketing campaigns to business-to-business (B2B) audiences, like cannabis license holders, there are some unique things to consider, which can increase your chances of success.

How to Follow up with Leads After a Trade Show or Conference

How to Follow up with Leads After a Trade Show or Conference

You attended a trade show, conference, or another type of event where you connected with sales leads, but what do you do with those leads when you get back to the office? You need a follow-up strategy and a process in place to ensure those business cards don’t end up in a pile on your desk where they’re forgotten.

7 Email Marketing Messages to Move People from Prospects to Customers

7 Email Marketing Messages to Move People from Prospects to Customers

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

How Panacea Payroll Drove Email Marketing Open Rates 14X Higher

How Panacea Payroll Drove Email Marketing Open Rates 14X Higher

Panacea Payroll was wasn’t getting the open rates from their email marketing campaigns that they needed to build brand awareness among cannabis and hemp license holders in order to generate, nurture, and qualify sales leads. Cannabiz Media's Email Success Team helped increase opens.

How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

Email marketing and CRM are essential to the success of cannabis and cannabis-related businesses today because they work together to help your sales and marketing teams do four critical things.

Pros and Cons of Automated Drip Email Marketing Campaigns

Pros and Cons of Automated Drip Email Marketing Campaigns

Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.