Get the latest cannabis and hemp industry news and insights.
There are so many companies trying to convince cannabis license holders to buy their products and services today – and so many messages being sent to people every day – that the days of simply sending an email message and expecting people to contact you and buy are over.
March 21, 2022
If the only email marketing messages you send to your audience are sales messages, then your results are unlikely to always be positive. The reason is simple. Not everyone is ready to buy when they receive your message.
March 15, 2022
There is no more effective way to increase email campaign opens and improve your email marketing results than segmenting your list and sending personalized content to each segment. The data proves it.
March 8, 2022
Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.
March 4, 2022
There is a lot more than words and phrases that goes into where your email marketing messages end up – inboxes or spam and junk folders. Today, email service providers (ESPs), like Google, Outlook, Yahoo, Apple Mail and so on, have elaborate algorithms that they use to determine which messages go to inboxes, which go to spam, and which are blocked entirely. It’s up to email marketers to keep up on current email marketing best practices to ensure the campaigns they send have the best chances to land in inboxes.
March 1, 2022
What key performance indicators (KPIs) should you be tracking to measure the success of your email marketing campaigns and learn the changes you should make to get better results? That’s a common question, but knowing what KPIs to track is just the first step when it comes to measuring email marketing success. You also need to understand why you’re tracking those KPIs, and how you can use the data to make informed decisions.
February 1, 2022
Email marketing is essential to the cannabis industry, and based on the results from the 2021 State of Email Report released recently by Litmus, it’s crucial to just about every industry as we head into 2022. What should businesses using email marketing to connect with cannabis and hemp license holders know about the state of email today? Let’s take a closer look at the data.
December 7, 2021
Holiday email marketing to cannabis and hemp industry license holders can be extremely effective to boost end-of-year sales as well as to generate interest among leads so you can nurture them after the holiday season ends.
November 19, 2021
As the days tick by and the end of the years gets closer, it’s time to think about how you can beat your year-end revenue goals. Holiday promotions are a great way to do it for both business-to-business (B2B) and business-to-consumer (B2C) businesses, including businesses working in the cannabis industry.
November 9, 2021
Black Friday and Cyber Monday provide great opportunities for businesses to connect with consumers and drive incremental sales leading up to the end of the year. When you’re sending email marketing campaigns to business-to-business (B2B) audiences, like cannabis license holders, there are some unique things to consider, which can increase your chances of success.
November 5, 2021
You attended a trade show, conference, or another type of event where you connected with sales leads, but what do you do with those leads when you get back to the office? You need a follow-up strategy and a process in place to ensure those business cards don’t end up in a pile on your desk where they’re forgotten.
November 2, 2021
Panacea Payroll was wasn’t getting the open rates from their email marketing campaigns that they needed to build brand awareness among cannabis and hemp license holders in order to generate, nurture, and qualify sales leads. Cannabiz Media's Email Success Team helped increase opens.
October 21, 2021
Email marketing and CRM are essential to the success of cannabis and cannabis-related businesses today because they work together to help your sales and marketing teams do four critical things.
August 27, 2021
Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.
May 4, 2021
If you’re investing time and money into email marketing, then you need to prioritize maintaining a high quality email marketing list. Email marketing professionals refer to this ongoing process as list cleansing or list hygiene, and it refers to removing all email addresses from your list that could negatively affect your results.
March 25, 2021
The time and money you invest in email marketing is wasted if your messages don’t get to recipients’ inboxes. Unfortunately, that is exactly what will happen if you let your domain reputation (also known as sender reputation) tank. Instead, you need to establish a positive domain reputation and then, monitor and protect it to get the best email marketing results.
March 9, 2021
While the COVID-19 pandemic is far from over, we’re starting to see a light at the end of the tunnel. It’s amazing how far-reaching the effects of a global health crisis truly are. For businesses, the pandemic even affected how companies sell and promote their products and services, including how they use email marketing.
January 26, 2021
Email marketing trends for 2021 across all industries (including the cannabis industry) are heavily influenced by the impact of COVID-19 throughout 2020. As more people worked from home in the past year, entire states went on lockdown, and quarantining became the new normal, communication changed – including email communication.
January 13, 2021
If you’re investing time and money into email marketing, then it doesn’t make sense to send messages and hope something works. Instead, you need to be confident that the email campaigns you send have the best chance of driving the results you want.
December 8, 2020
Writing email marketing messages that get better results requires an understanding of the fundamental rules and best practices of effective copywriting. Without a knowledge of how to write persuasive copy, your subject lines won’t drive opens, and the content of your messages won’t drive clicks.
October 6, 2020
.jpg)
.jpg)
