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Cannabis businesses and cannabis-related businesses must start competing at the brand level if they want to capture significant market share. In other words, you need to define your cannabis brand based on the 7 P’s of branding ...
July 16, 2021
There has been a lot of coverage about a trademark lawsuit between Edible Arrangements and Green Thumb Industries. In the articles we’ve reviewed, we have seen no mention of the fact that the Edible Arrangements ...
October 13, 2020
Did you know that intangible assets (which include intellectual property – like trademarks) represent 84% of the S&P 500’s value? While there isn’t a space for specific intangible assets like trademarks on a company’s balance sheet, their value should not be ignored.
September 15, 2018
In business, a trademark is a valuable asset. It helps a company protect the time and money it invests over the years building a recognizable brand in the marketplace, and it ensures that no one else can trade on that value.
August 20, 2018
The value of a marijuana license increases significantly if the business using the license has invested in building a scalable brand. That means the business must have a brand that can be protected and exploited based on trademark laws.
September 13, 2017
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