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Canna Advisors is a cannabis industry consulting company that helps entrepreneurs win licenses, optimize facility design, standardize operations, maximize business development, and grow their businesses. The company’s experienced team of experts acts as investing, advocacy, and mentoring partners to clients in all stages of the business lifecycle.
Cannabiz Media recently spoke with Lisa Jordan, VP of Marketing at Canna Advisors, to learn more about how her team uses the Cannabiz Media License Database to support its business development, sales, and marketing initiatives.
Canna Advisors subscribes to the Cannabiz Media License Database for business development, marketing, and more. Lisa Jordan explains, “We work very closely internally with our marketing team and our business development team, and where we really see the value in the Cannabiz Media platform is in reaching people that we wouldn’t otherwise.”
For Lisa and her team, the features of the License Database help them save time and give them the ability to find people who could benefit from the services Canna Advisors provides. “We know exactly who they are through the Database’s filters and the great tools that are available,” says Lisa.
Importantly, the Cannabiz Media License Database supplements much of the work that Canna Advisors does in terms of business development and marketing. “We have pretty robust lists that we’ve built over time from people who’ve engaged with us for whatever reason, but most of those people want to get into the industry,” explains Lisa. “They’re not in the industry yet, so being able to come to the Cannabiz Media License Database and supplement that list – bringing together our in-house list of people that are aspirational with people who are already operational – gives us the other side of the coin to really go out and find that other set of people that we wouldn’t be able to engage with otherwise.”
With South Dakota and Mississippi soon to launch new cannabis programs, Canna Advisors has worked with clients in 32 states as well as some international areas. In the future, the company will continue to expand into new markets, but a key focus will always be on states where the team was active early in the development of their cannabis programs.
Lisa shares, “We like going back to markets where we were early on – all of those markets where we had early success in the medical markets, and then they’re coming back with adult-use. We love to come back and continue those relationships. For example, last year in Missouri, we worked with and won a record number of licenses, so we want to stay in touch with those relationships that we’ve cultivated and developed. Then, as that state comes back and considers adult-use, we definitely want to come back in and continue to be involved.”
For more information about Canna Advisors and to hear additional insights from Lisa Jordan, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Lisa as the special guest.
To learn more about how subscribing to the Cannabiz Media License Database can help your business like it helps the team at Canna Advisors, follow the link and schedule a free demo.