Cannabiz Media Blog

In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.

The time and money you invest in email marketing is wasted if your messages don’t get to recipients’ inboxes. Unfortunately, that is exactly what will happen if you let your domain reputation (also known as sender reputation) tank. Instead, you need to establish a positive domain reputation and then, monitor and protect it to get the best email marketing results.

PeopleGuru is a cloud-based and cannabis-friendly human resources, payroll, human capital management, and technology provider focused primarily on the mid-market and high growth companies. Cannabiz Media recently spoke with Robert Mohr and Haley Hayes from PeopleGuru to learn more about how their team uses the Cannabiz Media License Database to support its sales and business growth initiatives.

Research shows your customers are already watching online videos and many of them prefer to learn about products and services through video content. During 2020, the amount of time people spent watching online videos jumped by 43%. Furthermore, 31% of cannabis consumers prefer to learn about products on YouTube today.

Georgia’s Access to Medical Cannabis Commission will bestow only six cannabis business licenses. The state has received almost 70 applications already, but the applicant information is not public. We've deduced some of the likely applicants.

Of all the license types available to cannabis business operators, the microbusiness license is among the least issued and discussed. Countless cannabis businesses of varying sizes are vertically integrated, with many holding licenses for multiple activities at the same location. Depending on state and local regulations, licensees frequently choose to cultivate, process, and sell cannabis out of the same business.

In the latest episode of the Cannacurio Podcast from Cannabiz Media, my co-host, Amanda Guerrero, and I discuss speak with Robert Mohr, Cannabis Channel Manager, and Haley Hayes, Sales Executive, from PeopleGuru, a cloud-based and cannabis-friendly HR payroll, human capital management, and technology provider.

In the latest episode of the Cannacurio Podcast from Cannabiz Media, my co-host, Amanda Guerrero, and I discuss speak with Lews Koski, Chief Operating Officer of Metrc, a leading seed-to-sale track-and-trace technology company for the cannabis and hemp industries.

After waiting for some late Oklahoma license renewals to settle, we wanted to show the growth in cultivation licenses over the last three years. As we shared throughout 2020, the license growth has primarily occurred in California and Oklahoma. They account for 70% of the active cultivation licenses in the US, up from 67% in 2019 and 51% in 2018.

Since the COVID-19 pandemic hit last year, the traditional B2B buyer journey has changed significantly. As a result, the way B2B service providers market their brands to buyers changed, and businesses that adapted have gained a measurable competitive advantage.

Sana Packaging a leading sustainable packaging company in the cannabis industry focused on solving the packaging waste problem by developing innovative solutions using materials designed to help heal the environment, including 100% plant-based hemp packaging and reclaimed ocean plastic. Cannabiz Media recently spoke with James Eichner and Ron Basak-Smith, the founders of Sana Packaging, to learn more about how their team uses the Cannabiz Media License Database to support its sales, marketing, and business growth initiatives.

We’ve seen some significant developments in cannabis legalization in the United States during the first six weeks of 2021. The five states that legalized recreational and/or medical marijuana during the 2020 election have already started on their program implementation processes with Arizona aggressively approving more than 100 adult-use licenses.