Cannabiz Media Blog

Get the latest cannabis and hemp industry news and insights.

How Patents Affect the Value of a Cannabis License and Investor Interest

How Patents Affect the Value of a Cannabis License and Investor Interest

One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.

The Effects of Cannabis Delivery on Market Growth

The Effects of Cannabis Delivery on Market Growth

We live in a convenience-driven society, and cannabis delivery meets that demand. You can expect to see more delivery businesses and evolving state and local regulations related to delivery in the coming months and years.

How to Find the Right Cannabis License Holders to Strengthen Your Supply Chain

How to Find the Right Cannabis License Holders to Strengthen Your Supply Chain

A strong supply chain is essential to the success of any business, but building a supply chain in the cannabis industry presents unique challenges. One of the biggest challenges is finding cannabis license holders to build a strong and reliable supply chain.

Visit the Cannabiz Media Team at the USA CBD Expo in Atlanta

Visit the Cannabiz Media Team at the USA CBD Expo in Atlanta

We’re so excited that events are back! It’s been much too long since we’ve seen all of our colleagues and friends in the cannabis industry, and the Cannabiz Media team is looking forward to seeing familiar faces and new ones at the USA CBD Expo in Atlanta, Georgia.

Data Shows the Future of the Cannabis Industry is All about Growth

Data Shows the Future of the Cannabis Industry is All about Growth

Nearly seven months have passed since the Green Wave of the 2020 election jumpstarted legalization of cannabis in multiple states across the United States, and with legalization comes market growth.

Closing the Gender Gap in the Cannabis Industry

Closing the Gender Gap in the Cannabis Industry

Just as social equity should be a priority in the cannabis industry, so should gender parity. Research shows that having more women in leadership positions positively affects the success of companies in a variety of ways, including higher profits, better stock performance, and higher revenue.

Is Hemp the Biggest Opportunity in the Cannabis Market?

Is Hemp the Biggest Opportunity in the Cannabis Market?

The hemp industry continues holds significant potential and continues to appeal to investors and businesses despite the challenges businesses have faced recently. Here are some of the key factors that continue to attract people to the industry.

State of Cannabis Business Investing

State of Cannabis Business Investing

What are investors looking for when they consider investing in cannabis businesses today, and what are the biggest mistakes companies make when trying to attract investors and secure funding? The answers to those questions may surprise you. 

Cannabis Business Telemarketing and Robocalls – How to Stay out of Trouble

Cannabis Business Telemarketing and Robocalls – How to Stay out of Trouble

It’s extremely important that businesses operating in and with the cannabis industry don’t make telemarketing mistakes that could lead to a lot of negative brand publicity and expensive legal trouble (fines can range from $500 to $1,500 per occurrence). 

Why are Some States’ Cannabis Programs Lagging?

Why are Some States’ Cannabis Programs Lagging?

The cannabis market continues to grow throughout the United States, but that doesn’t mean all states’ cannabis programs are growing equally. In fact, some states are lagging behind significantly.

Pros and Cons of Automated Drip Email Marketing Campaigns

Pros and Cons of Automated Drip Email Marketing Campaigns

Automated email marketing drip campaigns can be very effective if they’re well-planned and meticulously built to ensure the right people get the right messages at the right times.

Cannacurio Podcast Episode 35 with Bryan Passman of Hunter + Esquire

Cannacurio Podcast Episode 35 with Bryan Passman of Hunter + Esquire

In the latest episode of the Cannacurio Podcast from Cannabiz Media, host Ed Keating speaks with Bryan Passman, CEO and Founder of Hunter + Esquire, a full-service, retained executive recruitment and human capital advisory firm focused solely on the cannabis and psychedelics industries.

10 Cannabis Industry Basics to Know Before You Email License Holders

10 Cannabis Industry Basics to Know Before You Email License Holders

In the cannabis industry, the first step email marketers must take to have a chance at success is educating themselves about how the cannabis industry works in the markets where they’ll promote their brands.

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter Marketing for Cannabis Businesses and Cannabis-Related Businesses

Twitter is still an important channel for cannabis businesses and cannabis-related businesses to indirectly market their products and services. In its latest research, Pew Research Center found that Twitter is used by more U.S. adults in 2021 than WhatsApp, TikTok, and Reddit.

Cannacurio #43: Where Will the Next Cannabis Licenses Be Issued?

Cannacurio #43: Where Will the Next Cannabis Licenses Be Issued?

While many focus on the big license producing states like California, Oklahoma, Colorado, Washington, and Oregon where over 83% of the nation’s licenses are issued, we miss out on other states that are quietly issuing licenses or are evaluating their programs. 

How to Use UTM Codes to Track Your Digital Marketing Results

How to Use UTM Codes to Track Your Digital Marketing Results

With the help of Google Analytics and UTM codes, you can easily get all of the information you need to figure out which of your investments are driving the most traffic to your website, which can turn into engagement, inquiries, and even sales. 

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Where Cannabis Brands Should Invest Their Social Media Marketing Budgets

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Instagram Marketing for Cannabis Businesses and Cannabis-Related Businesses

Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.

Cannabiz Media Client Spotlight – Sage Intacct

Cannabiz Media Client Spotlight – Sage Intacct

Sage Intacct is a cloud accounting and financial management solution for the cannabis industry. Cannabiz Media recently spoke with Ryan Fleming, account executive, and Paul Clifford, senior solution consultant, at Sage Intacct to learn more about how they use the Cannabiz Media License Database to support their business development, lead generation, and sales initiatives.

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales.