Excellent content published frequently is the cornerstone of any search engine optimization strategy, but the content has to match the search intent of your target audience in order to increase search engine traffic to your website from the right audiences. Let's dive deeper into the topic of search intent - what it is, why it matters, and how to match your content to your target audience's search intent.

Susan Gunelius

September 20, 2022

Marketing

Considering that PPC advertising on Google and other search engines is still extremely challenging (if not impossible) for businesses working in and with the cannabis industry, organic traffic is crucial to building a brand and growing a business. It’s also something that very few cannabis brands are investing in right now, which means there is currently a big opportunity available to businesses that prioritize content and organic traffic in their marketing budgets.

Susan Gunelius

September 7, 2022

Marketing

Are you ready to shift from cold sales outreach to warm inquiries? From an outbound focus to inbound? You can do it with content marketing. In fact, content marketing should be the foundation of your entire digital marketing plan. Why? Because content fuels everything today. Content truly is king, and that won’t change anytime soon.

Susan Gunelius

July 26, 2022

Marketing

As we get closer to the final weeks of the year, it’s not too late to use content marketing as a catalyst to boost year-end sales. Here are strategic content marketing recommendations to gain brand exposure, word-of-mouth marketing, and sales revenue in December.

Susan Gunelius

November 23, 2021

Marketing

Did you know that four out of five consumers (80%) like to learn about a business or brand through the company’s custom content? Similarly, 70% of consumers prefer to learn about a company, brand, products, and services by reading an article rather than seeing an ad.

Susan Gunelius

May 26, 2020

Marketing

Blogging is the foundation of content marketing and all of the benefits content brings to businesses. The truth is there is no more effective way to build traffic, authority, brand trust, leads, and sales to your business ...

Susan Gunelius

April 14, 2020

Marketing