To generate a positive return on your trade show investments and maximize sales from your exhibit, you need to have the right people at your exhibit booth. Not everyone has the right personality or skills to excel working a trade show booth. While you can’t change a person’s personality, you can help your team learn the skills they need to be successful at every trade show.

Susan Gunelius

October 19, 2023

Marketing

You attended a trade show, conference, or another type of event where you connected with sales leads, but what do you do with those leads when you get back to the office? You need a follow-up strategy and a process in place to ensure those business cards don’t end up in a pile on your desk where they’re forgotten.

Susan Gunelius

November 2, 2021

Marketing