Get the latest cannabis and hemp industry news and insights.
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On this episode of the Cannacurio Podcast, Ed Keating chats with Shahbaaz Kara-Virani, Principal at SKVentures. They dive into Shahbaaz's unique career journey from Salesforce to the cannabis industry and discuss the key challenges and trends in cannabis business operations and technology. Learn about the importance of actionable data, the evolving cannabis tech stack, and how to navigate the fast-paced cannabis market.
May 31, 2024
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On this episode of the Cannacurio Podcast, Ed Keating chats with Patricia Rosi, Chief Marketing and Strategy Officer at Acreage Holdings. Their conversation touches on the evolution of cannabis brands, operational excellence, and the impact of federal policy changes. Tune in to learn about the key factors driving growth and innovation in the cannabis sector.
May 17, 2024
Email marketing can be a powerful tool for those who wish to put in the work, or it can be white noise to your recipients if you aren’t careful or try to take the “easy” way out. Especially if you’re in cannabis, where there are even more considerations to be wary of! So let’s review some do's and don’ts for email marketing, specific to the cannabis & hemp industry.
April 23, 2024
We are now two weeks into the beginning of 2024, and incorporating strategic marketing initiatives is vital, so we put together a list of 5 five strategies to drive revenue in the initial months of the year.
January 16, 2024
Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.
March 8, 2023
Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.
November 29, 2022
The cannabis market has been in decline across the United States throughout the past year, particularly in legacy markets. According to research by Headset, both the number of transactions and basket sizes have dropped since 2020. Based on declining cannabis market trends and with a possible recession in the near future, it’s more important than ever for businesses working in and with the cannabis industry to take steps to protect – and even increase – sales. You can do it if you understand the psychology of consumer behavior and invest more strategically into marketing.
November 15, 2022
With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales.
April 6, 2021
If you’re investing time and money into email marketing, then it doesn’t make sense to send messages and hope something works. Instead, you need to be confident that the email campaigns you send have the best chance of driving the results you want.
December 8, 2020
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