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These 5 Marketing Strategies Just May Be The Oomph You Need!

These 5 Marketing Strategies Just May Be The Oomph You Need!

We are now two weeks into the beginning of 2024, and incorporating strategic marketing initiatives is vital, so we put together a list of 5 five strategies to drive revenue in the initial months of the year.

How to Create a B2B Sales Strategy in the Cannabis Industry and Measure Your Success

How to Create a B2B Sales Strategy in the Cannabis Industry and Measure Your Success

Creating a B2B sales strategy in the cannabis industry, developing a plan to execute the strategy, and measuring success can be challenging. The factors and tips discussed in this article will help you create a strategy that works for your business.

Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market

Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market

Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.

How to Use Psychology and Strategy to Increase Sales in a Declining Cannabis Market

How to Use Psychology and Strategy to Increase Sales in a Declining Cannabis Market

The cannabis market has been in decline across the United States throughout the past year, particularly in legacy markets. According to research by Headset, both the number of transactions and basket sizes have dropped since 2020. Based on declining cannabis market trends and with a possible recession in the near future, it’s more important than ever for businesses working in and with the cannabis industry to take steps to protect – and even increase – sales. You can do it if you understand the psychology of consumer behavior and invest more strategically into marketing.

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales. 

How to Prepare Your 2021 Email Marketing Strategy

How to Prepare Your 2021 Email Marketing Strategy

If you’re investing time and money into email marketing, then it doesn’t make sense to send messages and hope something works. Instead, you need to be confident that the email campaigns you send have the best chance of driving the results you want.