Cannabiz Media Blog

We can all agree that 2022 was a challenging year for the cannabis industry, and a possible recession, falling cannabis prices, oversupply, and other problems will continue in the coming months. However, this is a resilient industry that’s not going away anytime soon. With that said, let’s take a look at what we’re likely to see happen in the cannabis industry during 2023, so everyone working in and with the industry can prepare and weather the storm.

Cannabis industry conversations and news stories throughout 2022 focused on several key topics, including mergers and acquisitions, legalization, banking, and the 2022 election. Many of these topics aren’t new. They represent issues the legal cannabis industry has struggled with for years. However, 2022 was a year when we finally saw some positive movement in critical ways.

The cannabis industry in the United States may be facing challenges, but it’s still growing. That means there are many opportunities to join the industry either as a plant-touching or ancillary business, and savvy entrepreneurs continue to seek ways to cash in on that growth. 

The secret to successful B2B email marketing in 2023 will come down to strategy and adding value. This is true in the cannabis industry just as it is in other industries. Email users receive so many messages each day that the days of sending one sales message after another are over. In 2023, successful email marketing will require a more strategic approach that meets recipients where they are in the buyer journey. 

It’s year end and time for all of us in the cannabis industry to do our 2023 strategic planning and budgeting. Cannabiz Media’s Business Intelligence Platform is rife with data to help you complete these projects in record time with an unparalleled set of data dashboards. You’ll be turning out TAMs and market share analyses in no time thanks to the graphs, charts, tables, and data exports we provide.

Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.

The holiday season is here, and it’s a critical time for companies selling products and services to cannabis license holders to ramp up their B2B holiday marketing investments. To help you take advantage of the holiday sales opportunity, follow the five secrets to developing and running successful B2B holiday marketing programs to audiences of cannabis business license holders.

The cannabis market has been in decline across the United States throughout the past year, particularly in legacy markets. According to research by Headset, both the number of transactions and basket sizes have dropped since 2020. Based on declining cannabis market trends and with a possible recession in the near future, it’s more important than ever for businesses working in and with the cannabis industry to take steps to protect – and even increase – sales. You can do it if you understand the psychology of consumer behavior and invest more strategically into marketing.

Cannabis dispensaries and retailers across the United States rely on springbig’s SaaS-based dispensary and brand marketing, customer relationship management (CRM), and omnichannel loyalty platform every day. Cannabiz Media spoke with Jeff Harris, CEO of Springbig, to learn more about how he and his team use the Cannabiz Media License Database for marketing, sales, data analysis, and more. 

The fourth annual CannaVest West Institutional Capital & Cannabis Investment Conference & Expo is coming to the Las Vegas as part of MJBizCon. CannaVest West will be held at the Westgate Las Vegas Resort & Casino on November 16-17, 2022, and the Cannabiz Media team will be there. Cannabiz Media is a sponsor of CannaVest West and will be exhibiting at a table in the expo space. One of our Cannabiz Intelligence™ data scientists will be at the table throughout the event, so stop by to ask questions and pick his brain.

You’ve attended an important industry event, like MJBizCon, and now, it’s time to follow up with all of those new B2B sales leads that you collected. First, you need a follow-up strategy. Once you create your strategy, it’s time to put the plan into action – read on to learn how to do it.

Cannabiz Media’s fifth annual Point-of-Sale Software in the Cannabis Industry report is available for free download now. The 2022 report provides updated information on point-of-sale (POS) software market share across the U.S. and Canadian cannabis industries.