Cannabiz Media Blog

Search engine optimization (SEO) represents an excellent opportunity for businesses working in and with the cannabis industry to boost traffic to their websites, which will lead to improved brand awareness, trust, word-of-mouth marketing, sales, and profits. Many cannabis and cannabis-related businesses haven’t invested into SEO yet, which means those business leaders who do make this strategic investment will reap the rewards.

Excellent content published frequently is the cornerstone of any search engine optimization strategy, but the content has to match the search intent of your target audience in order to increase search engine traffic to your website from the right audiences. Let's dive deeper into the topic of search intent - what it is, why it matters, and how to match your content to your target audience's search intent.

The day and time that you send your email marketing campaigns can have a significant effect on your open rates, click rates, and results. Over the years, there has been a lot of research conducted to determine the best day and time to send email marketing messages in order to maximize open and click-through rates. Let’s take a closer look at what you should believe, what you shouldn’t, and how to use send time optimization rather than a magical day and time to improve your email marketing results.

The Cannabiz Media team will be at booth #903 during CannaCon West, which is being held at the Denver Convention Center in Denver, Colorado from September 24-25, 2022. Stop by the booth to say hello and see a demo of the Cannabiz Media License Database for sales and marketing and Cannabiz Intelligence™ for business and financial intelligence.

Increasing organic traffic is crucial for businesses working in and with the cannabis industry. Since Google and other search engines don’t allow most cannabis and cannabis-related businesses to invest in pay-per-click (PPC) advertising to generate paid search traffic to their websites, organic traffic is absolutely essential. Link building is an effective way to improve search engine rankings for your website, so your site gets more organic search traffic.

Our research team is constantly scrutinizing licenses and the companies that own them. While many of the cannacurious industry watchers focus on the publicly held companies; there is a whole other tier of private companies that have been quietly acquiring licenses across state lines. We think this is where the cannaserious observers are spending their time. These companies are harder to track due to the lack of public filings, but the license information can tell an interesting story.

Cannabiz Media won Green Market Report’s 2022 Cannabis Technology Award for Best Platform Design! This is the first year that Green Market Report, a Crain’s Communications brand, has held the Cannabis Technology Awards program. The goal of the awards is to recognize companies that have developed unique and innovative solutions to the challenges facing the cannabis industry. 

Considering that PPC advertising on Google and other search engines is still extremely challenging (if not impossible) for businesses working in and with the cannabis industry, organic traffic is crucial to building a brand and growing a business. It’s also something that very few cannabis brands are investing in right now, which means there is currently a big opportunity available to businesses that prioritize content and organic traffic in their marketing budgets.

One of the biggest stories in 2022 has been the Russian invasion of Ukraine, which significantly impacted the global supply chain. The cannabis industry has not been immune to these supply chain delays and shortages. Cannabis businesses are also facing higher prices thanks to the domino effect the invasion has had on the global economy. Despite the challenges, progress has been made in a number of international cannabis markets.

The Northeast adult-use cannabis market is set to grow exponentially within the next six to 12 months. Some of these states’ adult-use programs are more restrictive than others, but New Hampshire and Pennsylvania’s lack of legal recreational cannabis markets are in direct opposition to voters’ preferences. Here's what's been happening in these states during the first seven months of 2022.

The continued growth and development of big businesses with deep pockets in the cannabis industry has many people worried that the result of continued mergers and acquisitions will be monopolies, lower quality products, and a shift of revenues away from mom and pop businesses in local communities to out-of-state (or out of country) corporations. This concern has already evolved into a reality and will continue to become an even bigger problem as state programs expand, when interstate commerce is allowed, and when federal legalization happens.

CannaCon Chicago is being held at the Donald E. Stephens Convention Center in Rosemont, Illinois from August 26-27, 2022. Throughout the conference, the Cannabiz Media team will be at exhibitor Booth #905 answering questions and giving demonstrations of the Cannabiz Media License Database for sales and marketing as well as Cannabiz Intelligence™ for business and financial intelligence.