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Cannacurio Podcast Episode 60 | Managing Cannabis Businesses in 2024

Cannacurio Podcast Episode 60 | Managing Cannabis Businesses in 2024

Cannabiz Media’s Chief Data Officer, Ed Keating, leads a discussion with industry leaders, on how they survived 2023 and what they plan for 2024 for the Cannabis Chamber of Commerce's Leadership Series.

How to Integrate Your Cannabis Business Sales and Marketing Teams

How to Integrate Your Cannabis Business Sales and Marketing Teams

When a cannabis business removes barriers between sales and marketing teams, results will improve. Research has shown that integrating sales and marketing leads to higher revenue, increased return on investment per prospective customer, improved focus and performance, increased efficiencies, and reduced frustrations. 

Removing Barriers Between Sales and Marketing for Better Results

Removing Barriers Between Sales and Marketing for Better Results

Traditionally, sales teams and marketing teams are known to have contentious relationships. There is often friction between these two departments that leads to a long-list of problems and directly affects revenue generation for the company. But when you break down those barriers, your company's results will improve.