Posts by

Susan Gunelius

The Economic Impact of Cannabis

The Economic Impact of Cannabis

When a state allows the sale of medical and/or adult-cannabis, its economy benefits. That’s the conclusion numerous researchers have made after analyzing a number of economic factors over the past several years.

Is Federally Legal Marijuana Coming Soon?

Is Federally Legal Marijuana Coming Soon?

Financial pressures, public opinion, social inequity, and public safety could lead to federal cannabis legalization sooner than many people previously expected.

How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

How B2B Sales and Marketing Teams Use Email and CRM to Get Leads, Close Deals and Reduce Churn

Email marketing and CRM are essential to the success of cannabis and cannabis-related businesses today because they work together to help your sales and marketing teams do four critical things.

5 B2B Sales Tools to Sell to Cannabis License Holders

5 B2B Sales Tools to Sell to Cannabis License Holders

Today, closing B2B sales in the cannabis industry is dependent on two things – persistence and engagement. In a post-pandemic world, you need sales tools to help you find, prioritize, and communicate with prospects’ rapidly changing expectations and preferences. 

Visit Cannabiz Media at Booth #214 During Cannabis Conference

Visit Cannabiz Media at Booth #214 During Cannabis Conference

In addition to educational seminars, a vendor exhibit hall featuring nearly 150 exhibitors (including Cannabiz Media at Booth #214), and numerous networking opportunities, the 2021 Cannabis Conference will include the Cannabis Leadership Awards rewards reception. 

Cannabis Industry B2B Sales Outreach Tactics that Work

Cannabis Industry B2B Sales Outreach Tactics that Work

Cannabis industry B2B sales outreach can be challenging, particularly for anyone selling products and services with long sales cycles. Here are some proven ways to improve your sales with tactics that work in the cannabis industry.

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

More than nine out of 10 businesses with 10 or more employees (91%) now use customer relationship management (CRM) software according to CRM Magazine. That’s because it’s extremely difficult to stay competitive in any industry today without a CRM strategy and system in place, and the data proves it.

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Social Media Sales Tactics for B2B Audiences in the Cannabis Industry

Research shows 78% of salespeople engaged in social selling outsell their peers who don’t use social selling, and social sellers are 51% more likely to achieve their sales quotas.

The High Cost of Cannabis Licenses in Connecticut

The High Cost of Cannabis Licenses in Connecticut

Getting into the cannabis industry as a license holder in Connecticut isn't cheap. Let’s take a look at the fees businesses and individuals have to pay to be a part of the Connecticut cannabis industry.

What Consumers Want from CBD Brands

What Consumers Want from CBD Brands

CBD products have exploded in popularity in recent years, and new brands seem to be entering the market every week. However, the oversaturation of CBD brands is making it more challenging for consumers to know what to buy and where to buy it. 

Visit Cannabiz Media at CannaCon Midwest Chicago

Visit Cannabiz Media at CannaCon Midwest Chicago

If you’re attending CannaCon Midwest Chicago, stop by booth #705 to chat with the Cannabiz Media team and see the Cannabiz Media License Database in action.

How to Learn about State Cannabis Laws and Licensing Rules

How to Learn about State Cannabis Laws and Licensing Rules

There are a number of websites that keep updated information about state cannabis laws and rules. That means you don’t necessarily have to visit each state’s regulatory websites and read through pages and pages of legal code to get the information you need.

Cannabiz Media Client Spotlight – Gold Leaf Packaging

Cannabiz Media Client Spotlight – Gold Leaf Packaging

Cannabiz Media recently spoke with David Rula, founding partner of Gold Leaf Packaging, to learn more about how he and his team use the Cannabiz Media License Database to support their sales and business growth initiatives.

How to Keep up with Cannabis Industry News

How to Keep up with Cannabis Industry News

So much is changing in the cannabis industry that it can be challenging to keep up with the latest national and state-by-state laws and business insights. Here are a dozen great blogs, podcasts, newsletters, and daily alerts that can help you stay up-to-date in this continually evolving industry.

How to Use Identity Guidelines to Protect Your Cannabis Brand

How to Use Identity Guidelines to Protect Your Cannabis Brand

Cannabis businesses and cannabis-related businesses must start competing at the brand level if they want to capture significant market share. In other words, you need to define your cannabis brand based on the 7 P’s of branding ...

The Future of Cannabis Industry Trade Shows and Events

The Future of Cannabis Industry Trade Shows and Events

As the world starts to reopen in 2021, some cannabis industry trade shows have already started again, and the future looks bright – albeit, a bit different than what we knew before. Here are some of the key things you’re likely to notice at future cannabis industry trade shows and events in a post-COVID world.

How to Build a Remote Team for Your Cannabis Business

How to Build a Remote Team for Your Cannabis Business

Since the COVID-19 pandemic shut down most of the country for an extended period of time, the way many people work has changed. Remote work became the norm, and many employees don’t want to go back to working outside the home again. At the same time, a lot of employers have realized it’s more cost-effective and productive to have a remote team than they realized pre-pandemic. 

How to Improve Cannabis Dispensary Staff Professionalism

How to Improve Cannabis Dispensary Staff Professionalism

As competition increases in the cannabis industry, retail and medical dispensaries need to differentiate themselves in order to gain new customers and earn continued loyalty from existing customers.

Cannabiz Media Client Spotlight – Green Check Verified

Cannabiz Media Client Spotlight – Green Check Verified

Green Check Verified is a leading provider of cannabis banking solutions and expert advisory services for financial institutions. Cannabiz Media recently spoke with Kevin Hart, CEO and Founder of Green Check Verified, to learn more about how he and his team use the Cannabiz Media License Database to support their research, sales, and growth initiatives.