Posts by

Susan Gunelius

The Effects of Big Data and Technology on the Marijuana Industry

The Effects of Big Data and Technology on the Marijuana Industry

Data is transforming the cannabis industry, and as a result, new technology companies are opening in the cannabis space. In addition, traditionally non-cannabis companies are extending their brands to the industry. Today, databases, predictive analytics, artificial intelligence, and machine learning are having widespread effects on cannabis businesses, investors, regulators, and consumers.

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

Ultimate Guide to B2B Email Marketing in the Cannabis Industry

To help you improve your email marketing results, this article provides a compilation of tips and links that – when read completely – gives you a comprehensive guide to B2B email marketing in the cannabis industry. If you want to up your email marketing game, everything you need to get started is included in this ultimate guide.

How Technology and Data Will Influence the Future of the Cannabis Industry

How Technology and Data Will Influence the Future of the Cannabis Industry

Data is transforming the cannabis industry across the entire cannabis industry, and technology opportunities continue to grow in importance as competition increases. It’s clear the companies that develop reliable and repeatable processes to collect, store, analyze, and use data will win in the future. However, data alone is just numbers. Cannabis businesses and ancillary businesses need the right technology to truly leverage the power of data. Together, technology and data are a formidable force. Let’s take a look at some of the ways technology and data will influence the future of the cannabis industry.

Cannabiz Media Client Spotlight – Leaf Trade

Cannabiz Media Client Spotlight – Leaf Trade

Leaf Trade is the leading wholesale marketplace between licensed cannabis cultivators/processors and dispensaries in regulated cannabis states. The company’s B2B technology powers orders, fulfillment, and payment processing. Cannabiz Media recently spoke with Leaf Trade President Michael Piermont to learn how he and the team at Leaf Trade use the Cannabiz Media License Database for research, strategic planning, and more.

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Integrating B2B Data, Marketing, and Sales in the Cannabis Industry

Sales and marketing integration is essential to cannabis industry success, and the most powerful way to integrate these two functions is through the strategic use of data. In fact, revenue growth is 70% more common among B2B organizations that have tightly aligned sales and marketing departments than those organizations that have not integrated their sales and marketing teams according to the findings in Outfunnel’s Revenue Marketing Report 2022. 

Data is the Holy Grail of Business – Here’s What You Need to Know

Data is the Holy Grail of Business – Here’s What You Need to Know

Did you know that data-driven organizations are 23-times more likely to acquire customers and 6-times more likely to retain customers? They’re also 19-times more likely to be profitable. Information is power, and when a company has access to the right data, it can use that data to drive business growth and success rather than simply using data to report and reflect on the company’s performance.

How Data is Transforming the Cannabis Industry

How Data is Transforming the Cannabis Industry

Did you know that data-driven companies are 58% more likely to exceed their revenue goals than organizations that are not data-driven? That statistic comes from a Forrester Consulting study, and numerous research studies over the past several years have found similar results. Therefore, it’s not surprising that data has become a critical part of the cannabis industry.

How to Use a CRM Tool to Integrate Sales and Marketing for Better Results

How to Use a CRM Tool to Integrate Sales and Marketing for Better Results

Sales and marketing integration is essential to cannabis business success, and a critical step to remove barriers between sales and marketing teams is to use a robust and reliable customer relationship management (CRM) tool. 

Visit the Cannabiz Media Team at Booth 336 During CWCBExpo

Visit the Cannabiz Media Team at Booth 336 During CWCBExpo

The Cannabiz Media team will be at Booth 336 on the expo floor during CWCBExpo in New York City. This year, CWCBExpo will be held at the Javits Convention Center from June 2-4, 2022. Stop by to say hello and watch a demo of the Cannabiz Media License Database to see how it can help your business connect with verified cannabis and hemp license holders.

How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

How to Choose the Best CRM Tool for Your Cannabis or Cannabis-Related Business

The best CRM tool for your cannabis or cannabis-related business is one that includes features to manage all aspects of your brand’s relationships with prospective, current, and prior customers. CRM is so important to your business, but any old CRM software won’t do. The tool you choose must deliver the specific CRM benefits that cannabis and ancillary businesses need.

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

10 Ways CRM Can Boost Your Cannabis or Cannabis-Related Business

It’s extremely difficult to stay competitive in any industry today, including the cannabis industry, without a customer relationship management (CRM) system in place, and the data proves it. Companies using a CRM realize a 41% increase in revenue.

How to Create a B2B CRM Strategy for Your Cannabis Business

How to Create a B2B CRM Strategy for Your Cannabis Business

Today, customers expect businesses to know who they are, understand their wants and needs, personalize communications, and create experiences specifically for them. Your cannabis or cannabis-related business can’t meet and exceed customer expectations if you don’t know who they are and deliver what they want at the right times. Fortunately, a solid CRM strategy combined with CRM software can help you meet customers’ needs across the entire customer lifecycle – from prospect to loyal repeat customer and vocal brand advocate.

Benefits of CRM to Cannabis and Ancillary Businesses

Benefits of CRM to Cannabis and Ancillary Businesses

Customer relationship management (CRM) involves managing all interactions with every customer and lead to improve a company’s sales and reduce churn. CRM is important to all businesses working in and with the cannabis industry today. In fact, the benefits of CRM to cannabis and ancillary businesses of all sizes are far-reaching – affecting not just sales but also marketing and customer service.

Integrating CRM and Email Marketing for Powerful Results

Integrating CRM and Email Marketing for Powerful Results

Integrating your customer relationship management (CRM) and email marketing efforts can drive incremental results for every cannabis business and ancillary business today. Why? Because integration leads directly to better results, and the data proves it! 

Visit Cannabiz Media at Lift&Co Expo Toronto 2022

Visit Cannabiz Media at Lift&Co Expo Toronto 2022

The Cannabiz Media Team will be at Booth 1810 at the Lift&Co Expo Toronto 2022 answering questions and giving demos of the Cannabiz Media License Database. The Lift Cannabis Business Conference and Lift&Co. Expo Toronto 2022 will be held at the Metro Toronto Convention Center on May 12-15, 2022.

Importance of CRM in the Cannabis Industry

Importance of CRM in the Cannabis Industry

Customer relationship management (CRM) is the process of communicating with and tracking leads and customers to improve interactions, close more sales, and deliver better customer experiences over time. For businesses operating in and with the cannabis industry, CRM can deliver tangible results that directly impact revenue, profits, and brand reputation.

How to Integrate Your Cannabis Business Sales and Marketing Teams

How to Integrate Your Cannabis Business Sales and Marketing Teams

When a cannabis business removes barriers between sales and marketing teams, results will improve. Research has shown that integrating sales and marketing leads to higher revenue, increased return on investment per prospective customer, improved focus and performance, increased efficiencies, and reduced frustrations. 

Why Email Marketing is Essential to the Cannabis Industry and How to Leverage It for Profits

Why Email Marketing is Essential to the Cannabis Industry and How to Leverage It for Profits

Email marketing presents a significant opportunity for cannabis and ancillary businesses at a time when many traditional and digital marketing tactics are out of bounds or highly restricted for the cannabis industry. Research has repeatedly shown that email marketing works. According to Litmus, for every $1 spent on email marketing, businesses receive $42 in return, and McKinsey found that email marketing is 40x more effective at acquiring new customers than Facebook and Twitter combined. 

Why Sales and Marketing Integration is Essential to Cannabis Business Success

Why Sales and Marketing Integration is Essential to Cannabis Business Success

Integrating sales and marketing teams delivers better results for your company, and research proves it. In fact, every step you take to further integrate sales and marketing should deliver positive results for your company. 

Visit Cannabiz Media at the Benzinga Cannabis Capital Conference in Miami Beach

Visit Cannabiz Media at the Benzinga Cannabis Capital Conference in Miami Beach

The Cannabiz Media team will be at the Benzinga Cannabis Capital Conference on April 20-21, 2002 at the Fontainebleau in Miami Beach, Florida. Be sure to visit the team at Booth S1 during the conference to see demos of Cannabiz Intelligence™ for comprehensive cannabis industry financial analysis data, merger and acquisition targeting, and valuations.