Posts by

Susan Gunelius

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Create a Social Media Content Plan for Cannabis and Cannabis-Related Businesses

With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales. 

Cannabiz Media Client Spotlight – Shield Compliance

Cannabiz Media Client Spotlight – Shield Compliance

Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. Cannabiz Media spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support business development, data intelligence, and license verification processes.

What, When and How Often to Post on Social Media for B2B Cannabis Brands

What, When and How Often to Post on Social Media for B2B Cannabis Brands

When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

Facebook Marketing for Cannabis Businesses and Cannabis-Related Businesses

More than 10 million businesses advertised their products and services on Facebook during the third quarter of 2020. By the end of the year, a total of $2.26 billion was spent in 2020 on Facebook ads. Unfortunately, almost none of those ads were cannabis businesses or cannabis-related businesses.

Why You Must Clean Your Email Marketing List to Get the Best Results

Why You Must Clean Your Email Marketing List to Get the Best Results

If you’re investing time and money into email marketing, then you need to prioritize maintaining a high quality email marketing list. Email marketing professionals refer to this ongoing process as list cleansing or list hygiene, and it refers to removing all email addresses from your list that could negatively affect your results.

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

5 Social Media Marketing Tactics B2B Cannabis Brands Should Use This Year

In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

Why Domain Reputation is Critical to Email Marketing and Getting in the Inbox

Why Domain Reputation is Critical to Email Marketing and Getting in the Inbox

The time and money you invest in email marketing is wasted if your messages don’t get to recipients’ inboxes. Unfortunately, that is exactly what will happen if you let your domain reputation (also known as sender reputation) tank. Instead, you need to establish a positive domain reputation and then, monitor and protect it to get the best email marketing results.

Cannabiz Media Client Spotlight – PeopleGuru

Cannabiz Media Client Spotlight – PeopleGuru

PeopleGuru is a cloud-based and cannabis-friendly human resources, payroll, human capital management, and technology provider focused primarily on the mid-market and high growth companies. Cannabiz Media recently spoke with Robert Mohr and Haley Hayes from PeopleGuru to learn more about how their team uses the Cannabiz Media License Database to support its sales and business growth initiatives.

YouTube Marketing for the Cannabis Industry

YouTube Marketing for the Cannabis Industry

Research shows your customers are already watching online videos and many of them prefer to learn about products and services through video content. During 2020, the amount of time people spent watching online videos jumped by 43%. Furthermore, 31% of cannabis consumers prefer to learn about products on YouTube today.

3 Key Factors B2B Buyers Look for When Choosing Service Providers in 2021

3 Key Factors B2B Buyers Look for When Choosing Service Providers in 2021

Since the COVID-19 pandemic hit last year, the traditional B2B buyer journey has changed significantly. As a result, the way B2B service providers market their brands to buyers changed, and businesses that adapted have gained a measurable competitive advantage.

Cracking Down on the Cannabis Black Market to Save Legal Sales

Cracking Down on the Cannabis Black Market to Save Legal Sales

Today, the illegal cannabis market continues to thrive – even in states that have legalized adult-use cannabis. As more states work to roll out new recreational cannabis programs this year and others are expected to approve adult-use cannabis through legislation, it’s essential to consider what’s happening in the illegal markets within states that have operational adult-use cannabis programs.

Cannabiz Media Client Spotlight – Sana Packaging

Cannabiz Media Client Spotlight – Sana Packaging

Sana Packaging a leading sustainable packaging company in the cannabis industry focused on solving the packaging waste problem by developing innovative solutions using materials designed to help heal the environment, including 100% plant-based hemp packaging and reclaimed ocean plastic. Cannabiz Media recently spoke with James Eichner and Ron Basak-Smith, the founders of Sana Packaging, to learn more about how their team uses the Cannabiz Media License Database to support its sales, marketing, and business growth initiatives.

States that Could Legalize Cannabis in 2021

States that Could Legalize Cannabis in 2021

We’ve seen some significant developments in cannabis legalization in the United States during the first six weeks of 2021. The five states that legalized recreational and/or medical marijuana during the 2020 election have already started on their program implementation processes with Arizona aggressively approving more than 100 adult-use licenses.

Cannabiz Media Client Spotlight – Canna Advisors

Cannabiz Media Client Spotlight – Canna Advisors

Canna Advisors is a cannabis industry consulting company that helps entrepreneurs win licenses, optimize facility design, standardize operations, maximize business development, and grow their businesses. The company’s experienced team of experts acts as investing, advocacy, and mentoring partners to clients in all stages of the business lifecycle. Cannabiz Media recently spoke with Lisa Jordan, VP of Marketing at Canna Advisors, to learn more about how her team uses the Cannabiz Media License Database to support its business development, sales, and marketing initiatives.

The Social Impact of Cannabis Legalization in the United States

The Social Impact of Cannabis Legalization in the United States

In recent years, there has been a greater focus on social equity issues in terms of cannabis business license distribution and laws that affect individuals and communities, including decriminalization, records expungement, and more. As a result, researchers have already been analyzing the effects of cannabis legalization on society in multiple studies that have already legalized medical and/or recreational marijuana.

Email Marketing Post-Pandemic: Here’s What You Need to Know

Email Marketing Post-Pandemic: Here’s What You Need to Know

While the COVID-19 pandemic is far from over, we’re starting to see a light at the end of the tunnel. It’s amazing how far-reaching the effects of a global health crisis truly are. For businesses, the pandemic even affected how companies sell and promote their products and services, including how they use email marketing.

The Rise of Cannabis Brands

The Rise of Cannabis Brands

The growing importance of cannabis brands is not a new phenomenon. In all new industries, the importance of branding follows a specific path. As a new industry launches, the priorities are production and distribution, but as the market grows, more companies enter, saturation becomes a reality, and the emphasis for businesses shifts to focusing on products and differentiation – the foundation of which is branding.

Things You Need to Do to Get a Cannabis Business License

Things You Need to Do to Get a Cannabis Business License

In 2020, five states’ residents voted to allow recreational and/or adult-use cannabis. Specifically, Arizona, New Jersey, Montana, and South Dakota voters approved recreational cannabis, and South Dakota and Mississippi voters approved medical cannabis.

Cannabiz Media Spotlight – Grassi CPAs

Cannabiz Media Spotlight – Grassi CPAs

Grassi CPAs is an accounting and professional services company with a long history of supporting clients operating in and with the cannabis industry. Grassi CPAs’s staff of over 300 auditors and tax professionals has a deep understanding of the cannabis and hemp industries.