Posts by

Susan Gunelius

How to Promote a Cannabis Business with Social Media Marketing

How to Promote a Cannabis Business with Social Media Marketing

Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?

CannaVest North Investment Forum Comes to Toronto

CannaVest North Investment Forum Comes to Toronto

For the first time, the popular CannaVest conference that connects cannabis companies seeking capital with accredited investors will come to Canada as part of the Lift&Co. Expo, which is Canada’s leading cannabis conference and trade show. The CannaVest North Investment Forum, sponsored by Cannabiz Media, will be held on May 13-14, 2022 at the Metro Toronto Convention Center in Toronto.

When to Use Direct Email vs. Email Marketing to Build Your Business in the Cannabis Industry

When to Use Direct Email vs. Email Marketing to Build Your Business in the Cannabis Industry

Email is one of the most effective tools to build a business in the cannabis industry today, but you have a choice when it comes to connecting with prospects via email. Should you send a direct email message to each person you want to communicate with or should you send a message to a list of people? The answer comes down to whether you’re marketing to recipients or selling to them.

Emerging Market Opportunities in the Hemp Industry

Emerging Market Opportunities in the Hemp Industry

The value of U.S. hemp production in 2021 reached $824 million according to The U.S. Department of Agriculture’s National Hemp Report. If estimates from the National Industrial Hemp Council are accurate, the value of U.S. hemp production will grow to more than $10 billion by 2025. Based on those numbers, it seems like the future of the hemp industry will be all about skyrocketing growth despite recent oversupply problems and dropping prices.

Email Marketing Do’s and Don’ts to Get the Best Results

Email Marketing Do’s and Don’ts to Get the Best Results

There was a time when you could blast a single message to big list of email addresses and get decent results. Those days are over. Today, email service providers (ESPs) are the gatekeepers of people’s email inboxes, and they’ve invested a lot of resources into making sure the only messages people see in inboxes are one that recipients truly want. That means to get good email marketing results today, you need to understand and follow the do’s and don’ts of email marketing.

10 Cannabis Industry Basics to Know Before You Email License Holders

10 Cannabis Industry Basics to Know Before You Email License Holders

There are so many companies trying to convince cannabis license holders to buy their products and services today – and so many messages being sent to people every day – that the days of simply sending an email message and expecting people to contact you and buy are over.

How to Avoid Overselling in Email Marketing

How to Avoid Overselling in Email Marketing

If the only email marketing messages you send to your audience are sales messages, then your results are unlikely to always be positive. The reason is simple. Not everyone is ready to buy when they receive your message.

Cannabiz Media Client Spotlight – ASTM International

Cannabiz Media Client Spotlight – ASTM International

Cannabiz Media recently spoke with Jim Thomas of ASTM International to learn about the state of standards in the cannabis industry and what the future will bring as well as how he uses the Cannabiz Media License Database to support marketing, sales, and business development initiatives for his organization.

How to Personalize Email Marketing Messages to Get Better Results

How to Personalize Email Marketing Messages to Get Better Results

There is no more effective way to increase email campaign opens and improve your email marketing results than segmenting your list and sending personalized content to each segment. The data proves it. 

Cannabis Industry Email Marketing Tips and Best Practices

Cannabis Industry Email Marketing Tips and Best Practices

Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.

Cannabiz Media Client Spotlight – Square Grouper 360

Cannabiz Media Client Spotlight – Square Grouper 360

Cannabiz Media recently spoke with Chris to learn about the hurdles of advertising in the cannabis industry as well as how he uses the Cannabiz Media License Database to support sales and business development initiatives for MNI Targeted Media (a division of Dotdash Meredith), a company that provides targeted media planning and buying services for a variety of industries, including cannabis and hemp.

3 Factors Determine if Email Marketing Messages Go to Inboxes or Spam

3 Factors Determine if Email Marketing Messages Go to Inboxes or Spam

There is a lot more than words and phrases that goes into where your email marketing messages end up – inboxes or spam and junk folders. Today, email service providers (ESPs), like Google, Outlook, Yahoo, Apple Mail and so on, have elaborate algorithms that they use to determine which messages go to inboxes, which go to spam, and which are blocked entirely. It’s up to email marketers to keep up on current email marketing best practices to ensure the campaigns they send have the best chances to land in inboxes.

International Cannabis Markets to Watch in 2022

International Cannabis Markets to Watch in 2022

International cannabis markets are expanding and adult-use legalization is getting closer in many countries, particularly in Europe. Let’s take a closer look at some of the big cannabis markets around the world – beyond the United States and Canada – to watch in 2022.

How Patents Affect the Value of a Cannabis License and Investor Interest

How Patents Affect the Value of a Cannabis License and Investor Interest

One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.

Up and Coming U.S. Cannabis Markets and Issues to Watch in 2022 and Beyond

Up and Coming U.S. Cannabis Markets and Issues to Watch in 2022 and Beyond

All signs point to continued growth in the United States cannabis industry during 2022, specifically, in states where adult-use markets could open. Growth is expected to come despite the challenges businesses already operating in the legal cannabis industry are facing, including high taxes, compliance obstacles, regulatory problems, and the black market. 

Networking Tips for Cannabis Industry Professionals

Networking Tips for Cannabis Industry Professionals

Whether you want to find a job in the cannabis industry, launch a startup, find investors, or strengthen your business’ cannabis industry supply chain, effectively networking with other cannabis industry professionals can help you reach your goals.

The Most Important Email Marketing KPIs You Should Track and Why

The Most Important Email Marketing KPIs You Should Track and Why

What key performance indicators (KPIs) should you be tracking to measure the success of your email marketing campaigns and learn the changes you should make to get better results? That’s a common question, but knowing what KPIs to track is just the first step when it comes to measuring email marketing success. You also need to understand why you’re tracking those KPIs, and how you can use the data to make informed decisions.

How Tom’s Tumbler Generated $100,000 in Sales from Direct Mail

How Tom’s Tumbler Generated $100,000 in Sales from Direct Mail

Tom’s Tumbler wanted to generate more orders for its trimmers than it was getting from its marketing investments, including its direct mail initiatives. Using the Cannabiz Media License Database, the team tested, narrowed its target audience, and improved its direct mail results, ultimately generating $100,000 in sales.

The Importance of Cannabis Product Innovation in 2022

The Importance of Cannabis Product Innovation in 2022

Cannabis product innovation is more important than ever in 2022 as the industry gets more competitive, new consumers enter the market, consumers get more educated about cannabis products, and they develop both product and brand preferences. 

How to Build a Remote Team for Your Cannabis Business

How to Build a Remote Team for Your Cannabis Business

Since the COVID-19 pandemic shut down most of the country for an extended period of time, the way many people work has changed. Remote work became the norm, and many employees don’t want to go back to working outside the home again. At the same time, a lot of employers have realized it’s more cost-effective and productive to have a remote team than they realized pre-pandemic.