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How B2B Email Marketing is Different for the Cannabis Industry

How B2B Email Marketing is Different for the Cannabis Industry

While there are many fundamentals of B2B email marketing that don’t differ from one industry to another, there are some nuances that you need to know to successfully promote your cannabis or cannabis-related business. 

How to Write a Business Plan for the Cannabis Industry

How to Write a Business Plan for the Cannabis Industry

If you want to get a cannabis license or money to fund a business working in or with the cannabis industry, then you need a business plan. But not just any plan will do. You need an amazing business plan to stand out in the cannabis industry.

10 Factors that Determine a Cannabis Entrepreneur’s Success or Failure

10 Factors that Determine a Cannabis Entrepreneur’s Success or Failure

The cannabis industry in the United States may be facing challenges, but it’s still growing. That means there are many opportunities to join the industry either as a plant-touching or ancillary business, and savvy entrepreneurs continue to seek ways to cash in on that growth. 

B2B Email Marketing Trends for the Cannabis Industry in 2023

B2B Email Marketing Trends for the Cannabis Industry in 2023

The secret to successful B2B email marketing in 2023 will come down to strategy and adding value. This is true in the cannabis industry just as it is in other industries. Email users receive so many messages each day that the days of sending one sales message after another are over. In 2023, successful email marketing will require a more strategic approach that meets recipients where they are in the buyer journey. 

Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market

Sales and Marketing Strategies to Boost End-of-Year Sales in a Declining Market

Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.

5 Secrets to B2B Holiday Marketing Success in the Cannabis Industry

5 Secrets to B2B Holiday Marketing Success in the Cannabis Industry

The holiday season is here, and it’s a critical time for companies selling products and services to cannabis license holders to ramp up their B2B holiday marketing investments. To help you take advantage of the holiday sales opportunity, follow the five secrets to developing and running successful B2B holiday marketing programs to audiences of cannabis business license holders.

How to Use Psychology and Strategy to Increase Sales in a Declining Cannabis Market

How to Use Psychology and Strategy to Increase Sales in a Declining Cannabis Market

The cannabis market has been in decline across the United States throughout the past year, particularly in legacy markets. According to research by Headset, both the number of transactions and basket sizes have dropped since 2020. Based on declining cannabis market trends and with a possible recession in the near future, it’s more important than ever for businesses working in and with the cannabis industry to take steps to protect – and even increase – sales. You can do it if you understand the psychology of consumer behavior and invest more strategically into marketing.

What to Do with New B2B Leads after an Event Like MJBizCon

What to Do with New B2B Leads after an Event Like MJBizCon

You’ve attended an important industry event, like MJBizCon, and now, it’s time to follow up with all of those new B2B sales leads that you collected. First, you need a follow-up strategy. Once you create your strategy, it’s time to put the plan into action – read on to learn how to do it.

How to Create a Successful B2B Black Friday or Cyber Monday Promotion in the Cannabis Industry

How to Create a Successful B2B Black Friday or Cyber Monday Promotion in the Cannabis Industry

Black Friday and Cyber Monday are two of the biggest shopping days of the year, and even businesses in the cannabis industry can create promotions that bring in B2B sales on those two popular days. The reason is simple. People expect to find great deals on Black Friday and Cyber Monday, and they’re actively looking for those deals. Bottom-line, if you don’t offer Black Friday and Cyber Monday promotions to your existing and prospective customers, then you’re missing an opportunity that your competitors are happy to steal from you.

Cannabis Industry Events  - How to Promote Your Business with Email Marketing

Cannabis Industry Events - How to Promote Your Business with Email Marketing

Participating in cannabis industry events can be an extremely effective way for your business to raise brand awareness among highly targeted audiences, build relationships, and increase sales. Today, digital marketing is more important than ever when you’re promoting your business to event attendees, and email marketing should be one of your top priorities.

10 SEO Tips for Cannabis and Cannabis-Related Businesses

10 SEO Tips for Cannabis and Cannabis-Related Businesses

Search engine optimization (SEO) represents an excellent opportunity for businesses working in and with the cannabis industry to boost traffic to their websites, which will lead to improved brand awareness, trust, word-of-mouth marketing, sales, and profits. Many cannabis and cannabis-related businesses haven’t invested into SEO yet, which means those business leaders who do make this strategic investment will reap the rewards.

How to Match Content to Search Intent and Boost Traffic to Your Website

How to Match Content to Search Intent and Boost Traffic to Your Website

Excellent content published frequently is the cornerstone of any search engine optimization strategy, but the content has to match the search intent of your target audience in order to increase search engine traffic to your website from the right audiences. Let's dive deeper into the topic of search intent - what it is, why it matters, and how to match your content to your target audience's search intent.

Send Time Optimization Tips for Cannabis Industry Email Marketing

Send Time Optimization Tips for Cannabis Industry Email Marketing

The day and time that you send your email marketing campaigns can have a significant effect on your open rates, click rates, and results. Over the years, there has been a lot of research conducted to determine the best day and time to send email marketing messages in order to maximize open and click-through rates. Let’s take a closer look at what you should believe, what you shouldn’t, and how to use send time optimization rather than a magical day and time to improve your email marketing results.

Why Link Building and SEO are Critical for Cannabis Businesses (And How to Do It)

Why Link Building and SEO are Critical for Cannabis Businesses (And How to Do It)

Increasing organic traffic is crucial for businesses working in and with the cannabis industry. Since Google and other search engines don’t allow most cannabis and cannabis-related businesses to invest in pay-per-click (PPC) advertising to generate paid search traffic to their websites, organic traffic is absolutely essential. Link building is an effective way to improve search engine rankings for your website, so your site gets more organic search traffic.

The Importance of Organic Traffic and SEO to Cannabis Businesses (And How to Get It)

The Importance of Organic Traffic and SEO to Cannabis Businesses (And How to Get It)

Considering that PPC advertising on Google and other search engines is still extremely challenging (if not impossible) for businesses working in and with the cannabis industry, organic traffic is crucial to building a brand and growing a business. It’s also something that very few cannabis brands are investing in right now, which means there is currently a big opportunity available to businesses that prioritize content and organic traffic in their marketing budgets.

Digital Advertising Opportunities for Cannabis and Cannabis-Related Businesses

Digital Advertising Opportunities for Cannabis and Cannabis-Related Businesses

For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.

Content Marketing in the Cannabis Industry – What Works Today?

Content Marketing in the Cannabis Industry – What Works Today?

Are you ready to shift from cold sales outreach to warm inquiries? From an outbound focus to inbound? You can do it with content marketing. In fact, content marketing should be the foundation of your entire digital marketing plan. Why? Because content fuels everything today. Content truly is king, and that won’t change anytime soon.

7 Email Marketing Messages to Move People from Prospects to Customers

7 Email Marketing Messages to Move People from Prospects to Customers

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

How to Use LinkedIn for Sales Prospecting in the Cannabis Industry

How to Use LinkedIn for Sales Prospecting in the Cannabis Industry

LinkedIn is the most popular social networking platform for business professionals, so it’s an important channel for B2B cannabis brands to focus their marketing and sales efforts. While advertising cannabis or cannabis-related brands on LinkedIn is challenging, if not impossible, there are many opportunities for marketing and sales outreach on LinkedIn. 

Why Cannabis Brands Should Invest in Programmatic Advertising

Why Cannabis Brands Should Invest in Programmatic Advertising

With some of the most popular digital advertising platforms off limits to cannabis brands and businesses, programmatic advertising offers an affordable way to reach targeted audiences at scale.