Get the latest cannabis and hemp industry news and insights.
Navigating the nuances of Twitter (now X) for businesses can be daunting. In this blog post, we will unravel effective strategies, providing actionable insights inspired by successful cannabis companies, to help you harness the full potential of X for your enterprise.
October 13, 2023
Figuring out what to share on LinkedIn can prove to be a complex task, so we put together this roundup of post ideas with effective content concepts (and multiple examples) illustrating how B2B cannabis companies excel on the platform.
September 1, 2023
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It can be difficult to figure out what to post, plus navigating on how to stay in Meta’s good graces as a cannabis company, so we put together this roundup of the top 6 post ideas (with industry all-star examples!) to help boost your engagement, build your brand within the cannabis community, provide a personal voice and add variety to your grid.
July 14, 2023
Content published by businesses on Instagram can directly lead to increased brand awareness, word-of-mouth marketing, and sales. In fact, Audience Project’s 2020 Insights report revealed that Instagram is now the most popular social media platform for people to follow brands.
April 28, 2023
Is it worth the time and effort to publish content on Facebook when the rules are so murky and seem to vary from one cannabis business to another or one post to another? The answer for most businesses in the marijuana industry is yes, but with a great deal of caution.
April 7, 2023
LinkedIn is the most popular social networking platform for business professionals, so it’s an important channel for B2B cannabis brands to focus their marketing and sales efforts. While advertising cannabis or cannabis-related brands on LinkedIn is challenging, if not impossible, there are many opportunities for marketing and sales outreach on LinkedIn.
July 19, 2022
Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.
July 8, 2022
Did you know that 76% of consumers have purchased a product they’ve seen in a social media post? Did you know that nearly half of consumers (44%) have purchased items they’ve seen on a brand’s social media post?
April 8, 2022
Twitter is still an important channel for cannabis businesses and cannabis-related businesses to indirectly market their products and services. In its latest research, Pew Research Center found that Twitter is used by more U.S. adults in 2021 than WhatsApp, TikTok, and Reddit.
April 23, 2021
With appropriate planning and a full understanding of what cannabis and cannabis-related businesses are allowed to publish and share on social media platforms, you can develop a social media content plan that raises brand awareness, boosts brand loyalty, and leads to sales.
April 6, 2021
When it comes to publishing social media content, what works for businesses in other industries won’t necessarily work for the cannabis industry. Let’s take a look at some of the best practices for what, when, and how often to post on social media to create a blueprint that B2B cannabis brands can start with.
March 30, 2021
In 2021, social media marketing continues to be challenging for companies working in and with the cannabis industry. However, there are some growing social media marketing trends happening this year that are perfect for B2B cannabis brands – specifically, the ancillary companies marketing their products and services to cannabis business license holders.
March 16, 2021
This week we’ll take a departure from license data to highlight some of the unique information we aggregate to help you get a clearer understanding of licensed businesses, their owners and key employees.
April 7, 2020
An excellent way to build your cannabis business’ brand reputation, grow your audience, and turn members of your target market into buying customers is to connect with online influencers –
April 9, 2019
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