Get the latest cannabis and hemp industry news and insights.
Email marketing produces $44 in returns for every $1 invested according to research by Campaign Monitor. It’s also 40x more effective at acquiring customers than Facebook and Twitter combined according to McKinsey & Company.
March 4, 2022
Cannabiz Media recently spoke with Chris to learn about the hurdles of advertising in the cannabis industry as well as how he uses the Cannabis Market Intelligence Platform to support sales and business development initiatives for MNI Targeted Media (a division of Dotdash Meredith), a company that provides targeted media planning and buying services for a variety of industries, including cannabis and hemp.
March 3, 2022
ASTM International Vice President of Sales and Marketing Jim Thomas joins Ed Keating to talk about how ASTM works to develop cannabis industry standards as well as how his team uses the Cannabiz Media License Database for research, sales, and business development.
March 2, 2022
There is a lot more than words and phrases that goes into where your email marketing messages end up – inboxes or spam and junk folders. Today, email service providers (ESPs), like Google, Outlook, Yahoo, Apple Mail and so on, have elaborate algorithms that they use to determine which messages go to inboxes, which go to spam, and which are blocked entirely. It’s up to email marketers to keep up on current email marketing best practices to ensure the campaigns they send have the best chances to land in inboxes.
March 1, 2022
Square Grouper 360 President Chris Cohen is a strategiest for large mainstream media companies helping them streamline advertising sales for the cannabis and hemp industries. Recently, Chris joined Ed Keating to talk about his work with MNI Targeted Media and how he uses the Cannabiz Media database to support their sales and business development initiatives.
February 23, 2022
International cannabis markets are expanding and adult-use legalization is getting closer in many countries, particularly in Europe. Let’s take a closer look at some of the big cannabis markets around the world – beyond the United States and Canada – to watch in 2022.
February 22, 2022
One of the most effective ways to get the attention of investors is to offer something useful and unique to the market that isn’t easy to duplicate. Patents help you do it.
February 18, 2022
Cannabiz Media tracks every cannabis and hemp license that we can find. What’s been unique about hemp is how different states build out their licensing schemes. Trends to keep an eye on in 2022 include licensing at the retail hemp level as well as the growing role and influence of the Department of Agriculture.
February 16, 2022
All signs point to continued growth in the United States cannabis industry during 2022, specifically, in states where adult-use markets could open. Growth is expected to come despite the challenges businesses already operating in the legal cannabis industry are facing, including high taxes, compliance obstacles, regulatory problems, and the black market.
February 15, 2022
Regulators in New Jersey are accepting cannabis license applications, and Connecticut is preparing to do so. New Yorkers will probably wait the longest for stores to open for sales.
February 8, 2022
Whether you want to find a job in the cannabis industry, launch a startup, find investors, or strengthen your business’ cannabis industry supply chain, effectively networking with other cannabis industry professionals can help you reach your goals.
February 4, 2022
Dispensaries and retailers have continued to come throughout 2021. 1,846 licenses were issued through August 2021, and the year ended with 2,602 licenses. Seven states issued a hundred or more licenses with Oklahoma keeping the crown for issuing the most dispensary licenses.
February 2, 2022
What key performance indicators (KPIs) should you be tracking to measure the success of your email marketing campaigns and learn the changes you should make to get better results? That’s a common question, but knowing what KPIs to track is just the first step when it comes to measuring email marketing success. You also need to understand why you’re tracking those KPIs, and how you can use the data to make informed decisions.
February 1, 2022
Tom’s Tumbler wanted to generate more orders for its trimmers than it was getting from its marketing investments, including its direct mail initiatives. Using the Cannabiz Media License Database, the team tested, narrowed its target audience, and improved its direct mail results, ultimately generating $100,000 in sales.
January 27, 2022
Cannabis product innovation is more important than ever in 2022 as the industry gets more competitive, new consumers enter the market, consumers get more educated about cannabis products, and they develop both product and brand preferences.
January 25, 2022
Since the COVID-19 pandemic shut down most of the country for an extended period of time, the way many people work has changed. Remote work became the norm, and many employees don’t want to go back to working outside the home again. At the same time, a lot of employers have realized it’s more cost-effective and productive to have a remote team than they realized pre-pandemic.
January 21, 2022
For the past several years, we’ve been watching the rise of cannabis brands, but as the industry inches closer to federal legalization, it won’t be long until we see full-scale national cannabis brands become part of our cultural lexicon – just like Coke, Uber, Amazon, and Google.
January 18, 2022
At the very end of 2021, the Ohio Board of Pharmacy received 1,462 applications for 73 dispensary licenses. The winners will be chosen by lottery in January 2022. Ohio is a limited license state and currently has 61 dispensaries around the state, so the addition of these news stores is significant and will assuredly be welcomed by the 231,165 registered patients in the state.
January 14, 2022
Legal cannabis sales in the United States during 2021 hit $37.4 billion. In 2022, we’ll not only see legal sales increase, but we’ll also see some other much-needed changes. Let’s take a closer look at five of these important changes that should happen in the next 12 months.
January 13, 2022
There are a number of websites that keep updated information about state cannabis laws and rules. That means you don’t necessarily have to visit each state’s regulatory websites and read through pages and pages of legal code to get the information you need.
January 7, 2022
.png)
.jpg)
.jpg)
