Posts by

Susan Gunelius

3 Proven Copywriting Principles that Drive Better Email Marketing Results

3 Proven Copywriting Principles that Drive Better Email Marketing Results

Writing email marketing messages that get better results requires an understanding of the fundamental rules and best practices of effective copywriting. Without a knowledge of how to write persuasive copy, your subject lines won’t drive opens, and the content of your messages won’t drive clicks.

How to Create B2B Buyer Personas to Improve Email Marketing Results

How to Create B2B Buyer Personas to Improve Email Marketing Results

There is one guaranteed way to get better email marketing results – both in terms of staying out of the spam folder and landing in the inbox as well as in terms of boosting open rates, click rates, and conversion. According to Google, the key is to only send messages people want.

Cannabiz Media Client Spotlight – JULABO

Cannabiz Media Client Spotlight – JULABO

JULABO USA manufactures internal and external liquid temperature control instrumentation for both the cannabis and hemp industries as well as for research, science, laboratories, pilot plants, and industrial processes.

Cannabiz Media Client Spotlight – Apex Trading

Cannabiz Media Client Spotlight – Apex Trading

Apex Trading is a software company offering cannabis cultivators, product manufacturers, distributors, and retailers a system to streamline existing inventory, ordering, and sales management. The platform also provides multiple sales channels ...

Cannabiz Media Client Spotlight – Allay Consulting

Cannabiz Media Client Spotlight – Allay Consulting

Allay Consulting is a seed-to-sale cannabis and hemp industry compliance consulting company with expertise in FDA, cGMP, OSHA, ISO, fire, and licensing that helps clients with compliance and best practices ...

Michigan’s Adult-Use Cannabis Market Just Got More Competitive

Michigan’s Adult-Use Cannabis Market Just Got More Competitive

When the Michigan Regulation and Taxation of Marihuana Act of 2018 went into effect, it included a clause that gave existing medical cannabis license holders a huge two-year competitive advantage ...

Check out the Improved Email Marketing Tool in the Cannabiz Media License Database

Check out the Improved Email Marketing Tool in the Cannabiz Media License Database

It’s been proven time and again that when businesses integrate CRM and email marketing, their results improve significantly. The Cannabiz Media License Database provides seamless CRM and email marketing integration, and now, that integration is even more powerful!

Ultimate Guide to Digital Marketing for Cannabis and Cannabis-Related Businesses

Ultimate Guide to Digital Marketing for Cannabis and Cannabis-Related Businesses

Whether you need to promote a cannabis business or an ancillary business that works with the marijuana industry, you should be investing in digital marketing to expand your brand’s reach, attract more prospects, and increase sales, revenue, and profits.

SEO Mistakes to Avoid for Cannabis Business and Cannabis-Related Business Websites

SEO Mistakes to Avoid for Cannabis Business and Cannabis-Related Business Websites

This is Part 5 of Cannabiz Media’s 5-part Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the links to read Part 1 – Introduction, Part 2 – On-Site SEO, Part 3 – On-Page SEO, and Part 4 – Off-Site SEO.

Cannabiz Media Client Spotlight – BryteMap

Cannabiz Media Client Spotlight – BryteMap

BryteMap is a comprehensive seed-to-sale software solution for cannabis businesses across the supply chain that brings all business operations into one place so users no longer have to work with a number of disconnected tools.

Off-Site SEO for Cannabis Business and Cannabis-Related Business Websites

Off-Site SEO for Cannabis Business and Cannabis-Related Business Websites

This is Part 4 of Cannabiz Media’s 5-part Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the links to read Part 1 – Introduction, Part 2 – On-Site SEO, Part 3 – On-Page SEO, and Part 5 - SEO Mistakes.

Brand Building in the Hemp CBD Market

Brand Building in the Hemp CBD Market

The U.S. Department of Agriculture (USDA) began accepting state and tribal hemp production plans in 2019, and already, 17 states’ plans and 29 tribes’ plans have been approved. Additional state and tribal plans are in various stages of drafting and review.

Cannabiz Media Client Spotlight – DataOwl

Cannabiz Media Client Spotlight – DataOwl

DataOwl provides point-of-sale (POS) enhancement, customer relationship management (CRM), and business operational solutions to the cannabis industry. The DataOwl software integrates all of the data in a dispensary POS system into a suite of tools ...

On-Page SEO for Cannabis Business and Cannabis-Related Business Websites

On-Page SEO for Cannabis Business and Cannabis-Related Business Websites

This is Part 3 of Cannabiz Media’s Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the links to read Part 1 – Introduction and Part 2 – On-Site SEO, Part 4 – Off-Site SEO, and Part 5 – SEO Mistakes.

Legitimizing the Cannabis Industry: Terminology and Codes of Conduct

Legitimizing the Cannabis Industry: Terminology and Codes of Conduct

By improving professionalism in the cannabis industry and elevating the customer experience, the entire industry will break the negative stereotypes of cannabis and cannabis users. In fact, it’s already happening.

Cannabiz Media Client Spotlight – HAL Extraction

Cannabiz Media Client Spotlight – HAL Extraction

The HAL Extraction Booth is a system designed for safety and compliance in the plant oil extraction industry, including the cannabis extraction industry. The team at HAL Extraction offers extraction booth technology, design builds, consulting, ...

On-Site SEO for Cannabis Business and Cannabis-Related Business Websites

On-Site SEO for Cannabis Business and Cannabis-Related Business Websites

This is Part 2 of Cannabiz Media’s Guide to SEO for Cannabis Businesses and Cannabis-Related Businesses. Follow the link to read Part 1 – Introduction, Part 3 – On-Page SEO, Part 4 – Off-Site SEO, and Part 5 – SEO Mistakes.

Cannabiz Media Client Spotlight – Precision Extraction Solutions

Cannabiz Media Client Spotlight – Precision Extraction Solutions

Precision Extraction Solutions is an industry leader in cannabis and hemp extraction technology, equipment, site planning, training, and consulting. The company was founded seven years ago with a primary focus to build the best technology and the best extraction equipment.

Top 5 Reasons Content Marketing is Essential for Cannabis Businesses and Cannabis-Related Businesses

Top 5 Reasons Content Marketing is Essential for Cannabis Businesses and Cannabis-Related Businesses

Did you know that four out of five consumers (80%) like to learn about a business or brand through the company’s custom content? Similarly, 70% of consumers prefer to learn about a company, brand, products, and services by reading an article rather than seeing an ad.

Online Video Marketing for Cannabis Businesses and Cannabis-Related Businesses

Online Video Marketing for Cannabis Businesses and Cannabis-Related Businesses

Online video marketing is essential for all businesses today, including cannabis businesses and cannabis-related businesses. The number of people watching online videos every day continues to rise, and companies that invest in online video marketing are reaping the rewards.