The day and time that you send your email marketing campaigns can have a significant effect on your open rates, click rates, and results. Over the years, there has been a lot of research conducted to determine the best day and time to send email marketing messages in order to maximize open and click-through rates. Let’s take a closer look at what you should believe, what you shouldn’t, and how to use send time optimization rather than a magical day and time to improve your email marketing results.

Susan Gunelius

September 16, 2022

Marketing

The Cannabiz Media team will be at booth #903 during CannaCon West, which is being held at the Denver Convention Center in Denver, Colorado from September 24-25, 2022. Stop by the booth to say hello and see a demo of the Cannabiz Media License Database for sales and marketing and Cannabiz Intelligence™ for business and financial intelligence.

Susan Gunelius

September 14, 2022

Company News

Increasing organic traffic is crucial for businesses working in and with the cannabis industry. Since Google and other search engines don’t allow most cannabis and cannabis-related businesses to invest in pay-per-click (PPC) advertising to generate paid search traffic to their websites, organic traffic is absolutely essential. Link building is an effective way to improve search engine rankings for your website, so your site gets more organic search traffic.

Susan Gunelius

September 13, 2022

Marketing

Considering that PPC advertising on Google and other search engines is still extremely challenging (if not impossible) for businesses working in and with the cannabis industry, organic traffic is crucial to building a brand and growing a business. It’s also something that very few cannabis brands are investing in right now, which means there is currently a big opportunity available to businesses that prioritize content and organic traffic in their marketing budgets.

Susan Gunelius

September 7, 2022

Marketing

One of the biggest stories in 2022 has been the Russian invasion of Ukraine, which significantly impacted the global supply chain. The cannabis industry has not been immune to these supply chain delays and shortages. Cannabis businesses are also facing higher prices thanks to the domino effect the invasion has had on the global economy. Despite the challenges, progress has been made in a number of international cannabis markets.

Susan Gunelius

August 30, 2022

Industry News

The Northeast adult-use cannabis market is set to grow exponentially within the next six to 12 months. Some of these states’ adult-use programs are more restrictive than others, but New Hampshire and Pennsylvania’s lack of legal recreational cannabis markets are in direct opposition to voters’ preferences. Here's what's been happening in these states during the first seven months of 2022.

Susan Gunelius

August 23, 2022

Industry News

The continued growth and development of big businesses with deep pockets in the cannabis industry has many people worried that the result of continued mergers and acquisitions will be monopolies, lower quality products, and a shift of revenues away from mom and pop businesses in local communities to out-of-state (or out of country) corporations. This concern has already evolved into a reality and will continue to become an even bigger problem as state programs expand, when interstate commerce is allowed, and when federal legalization happens.

Susan Gunelius

August 19, 2022

Industry News

CannaCon Chicago is being held at the Donald E. Stephens Convention Center in Rosemont, Illinois from August 26-27, 2022. Throughout the conference, the Cannabiz Media team will be at exhibitor Booth #905 answering questions and giving demonstrations of the Cannabiz Media License Database for sales and marketing as well as Cannabiz Intelligence™ for business and financial intelligence.

Susan Gunelius

August 17, 2022

Company News

The Cannabiz Media team will be at Booth 420 during Cannabis Conference 2022 from August 23-25, 2022 at the Paris Las Vegas Hotel & Casino in Las Vegas, Nevada. The team will be answering questions and giving demos of the Cannabiz Media License Database for sales and marketing as well as Cannabiz Intelligence™ for business and financial intelligence. We hope to see you there!

Susan Gunelius

August 15, 2022

Company News

Last week, we covered what’s been happening in the western states of the U.S. cannabis industry during the first seven months of 2022. This week, we’ll dive into updates from the Midwest and Southern United States with future articles to come about the Eastern U.S. and international markets.

Susan Gunelius

August 9, 2022

Industry News

For businesses operating in most industries, digital advertising, is considered to be one of the most cost-effective marketing opportunities. Unfortunately, many of the most popular advertising and social media platforms don’t allow ads related to the cannabis industry. The good news is there are still opportunities for cannabis and ancillary businesses to benefit from digital advertising despite the current obstacles.

Susan Gunelius

August 5, 2022

Marketing

It’s mid-year 2022, and if you read news reports, it may seem like the sky is falling on the U.S. cannabis industry. Yes, there are problems, and many license holders in the legal cannabis industry are struggling. However, with any highly regulated and growing industry, there will be challenges, changes, consolidation, and contraction at different times. The next few years of the cannabis industry will definitely show which companies and brands have staying power. With that said, let’s take a look at what’s been happening in the U.S. cannabis industry during the first seven months of 2022.

Susan Gunelius

August 2, 2022

Industry News

Are you ready to shift from cold sales outreach to warm inquiries? From an outbound focus to inbound? You can do it with content marketing. In fact, content marketing should be the foundation of your entire digital marketing plan. Why? Because content fuels everything today. Content truly is king, and that won’t change anytime soon.

Susan Gunelius

July 26, 2022

Marketing

For cannabis businesses and ancillary businesses, email marketing is one of the most effective tools to connect with prospects and turn them into customers. However, simply sending mass emails to every person you can won’t deliver the results you need.

Susan Gunelius

July 22, 2022

Marketing

LinkedIn is the most popular social networking platform for business professionals, so it’s an important channel for B2B cannabis brands to focus their marketing and sales efforts. While advertising cannabis or cannabis-related brands on LinkedIn is challenging, if not impossible, there are many opportunities for marketing and sales outreach on LinkedIn. 

Susan Gunelius

July 19, 2022

Marketing

CannaCon Midwest Detroit is promoted as a show for everyone who has an interest in cannabis or the cannabis industry and is expected to draw thousands of attendees. The Cannabiz Media team will be at Booth #330 on the expo floor during CannaCon Midwest Detroit. Stop by to see a demo of the Cannabiz Media License Database and learn how it can help you reach your business goals this year.

Susan Gunelius

July 14, 2022

Company News

With some of the most popular digital advertising platforms off limits to cannabis brands and businesses, programmatic advertising offers an affordable way to reach targeted audiences at scale. 

Susan Gunelius

July 12, 2022

Marketing

Social media marketing should be part of every cannabis and cannabis-related business’ marketing strategy. Here are the top social media platforms you should consider including in your social media marketing budget this year.

Susan Gunelius

July 8, 2022

Marketing

Numerous studies over the past several years have proven companies that use data to make decisions have more success. However, accessing reliable data on a consistent basis, which can be used for decision-making, can be challenging, particularly in the cannabis industry.

Susan Gunelius

July 5, 2022

Finance

Company News

Data is transforming the cannabis industry, and as a result, new technology companies are opening in the cannabis space. In addition, traditionally non-cannabis companies are extending their brands to the industry. Today, databases, predictive analytics, artificial intelligence, and machine learning are having widespread effects on cannabis businesses, investors, regulators, and consumers.

Susan Gunelius

June 28, 2022

Industry News