Cannabis industry conversations and news stories throughout 2022 focused on several key topics, including mergers and acquisitions, legalization, banking, and the 2022 election. Many of these topics aren’t new. They represent issues the legal cannabis industry has struggled with for years. However, 2022 was a year when we finally saw some positive movement in critical ways.
December 13, 2022
The cannabis industry in the United States may be facing challenges, but it’s still growing. That means there are many opportunities to join the industry either as a plant-touching or ancillary business, and savvy entrepreneurs continue to seek ways to cash in on that growth.
December 9, 2022
The secret to successful B2B email marketing in 2023 will come down to strategy and adding value. This is true in the cannabis industry just as it is in other industries. Email users receive so many messages each day that the days of sending one sales message after another are over. In 2023, successful email marketing will require a more strategic approach that meets recipients where they are in the buyer journey.
December 6, 2022
Businesses operating in and with the cannabis industry face a long list of challenges as the industry and the economy struggle, but consecutive years of declining cannabis sales shouldn’t mean your business can’t close sales before the year ends. There are marketing strategies you can use right now to boost end-of-year sales in a declining market.
November 29, 2022
The holiday season is here, and it’s a critical time for companies selling products and services to cannabis license holders to ramp up their B2B holiday marketing investments. To help you take advantage of the holiday sales opportunity, follow the five secrets to developing and running successful B2B holiday marketing programs to audiences of cannabis business license holders.
November 22, 2022
The cannabis market has been in decline across the United States throughout the past year, particularly in legacy markets. According to research by Headset, both the number of transactions and basket sizes have dropped since 2020. Based on declining cannabis market trends and with a possible recession in the near future, it’s more important than ever for businesses working in and with the cannabis industry to take steps to protect – and even increase – sales. You can do it if you understand the psychology of consumer behavior and invest more strategically into marketing.
November 15, 2022
Cannabis dispensaries and retailers across the United States rely on springbig’s SaaS-based dispensary and brand marketing, customer relationship management (CRM), and omnichannel loyalty platform every day. Cannabiz Media spoke with Jeff Harris, CEO of Springbig, to learn more about how he and his team use the Cannabiz Media License Database for marketing, sales, data analysis, and more.
November 11, 2022
The fourth annual CannaVest West Institutional Capital & Cannabis Investment Conference & Expo is coming to the Las Vegas as part of MJBizCon. CannaVest West will be held at the Westgate Las Vegas Resort & Casino on November 16-17, 2022, and the Cannabiz Media team will be there. Cannabiz Media is a sponsor of CannaVest West and will be exhibiting at a table in the expo space. One of our Cannabiz Intelligence™ data scientists will be at the table throughout the event, so stop by to ask questions and pick his brain.
November 9, 2022
You’ve attended an important industry event, like MJBizCon, and now, it’s time to follow up with all of those new B2B sales leads that you collected. First, you need a follow-up strategy. Once you create your strategy, it’s time to put the plan into action – read on to learn how to do it.
November 8, 2022
It’s that time of year again – time for MJBizCon in Las Vegas, Nevada, the biggest cannabis industry conference and trade show in the world. The Cannabiz Media team will be there at Booth 819 in the South Lower Hall of the Las Vegas Convention Center throughout the expo. In fact, more than a dozen Cannabiz Media team members will be attending MJBizCon between November 15 and 18, so it will be easier than ever to find us either at Booth 819 or throughout the expo space.
November 2, 2022
Black Friday and Cyber Monday are two of the biggest shopping days of the year, and even businesses in the cannabis industry can create promotions that bring in B2B sales on those two popular days. The reason is simple. People expect to find great deals on Black Friday and Cyber Monday, and they’re actively looking for those deals. Bottom-line, if you don’t offer Black Friday and Cyber Monday promotions to your existing and prospective customers, then you’re missing an opportunity that your competitors are happy to steal from you.
November 1, 2022
Participating in cannabis industry events can be an extremely effective way for your business to raise brand awareness among highly targeted audiences, build relationships, and increase sales. Today, digital marketing is more important than ever when you’re promoting your business to event attendees, and email marketing should be one of your top priorities.
October 28, 2022
Both plant-touching and ancillary cannabis businesses are now able to lure highly experienced professionals from other industries to cannabis.
October 18, 2022
Grove Bags was founded in 2016 with a goal to create custom-designed cannabis packaging that would effectively preserve and optimize the plant’s unique properties from cultivation to consumption. Today, Grove Bags packaging is used in more than 50 countries around the world, and Terploc technology is available in a full TerpLoc® Cultivation Suite of packaging solutions.
October 14, 2022
Just five years ago, in 2017, the legal cannabis industry in the United States employed 122,800 people. As of January 2022, there were 428,059 legal cannabis jobs according to the 2022 Leafly Jobs Report, which was published in partnership with Whitney Economics.
October 11, 2022
Within the past several years, the number of colleges and universities offering cannabis courses, programs, and degrees has increased significantly. Growing from a small number of schools in 2018 and 2019 to more than 100 today (and still growing), the legal cannabis industry has legitimized to the point that some states are even investing into cannabis college programs.
October 4, 2022
Agrify develops premium indoor grow solutions for the cannabis and hemp marketplaces. The company’s mission is to assist horticulturalists in producing the highest quality crops possible with both consistency and superior yields. Cannabiz Media spoke with Agrify’s Director of Marketing, Rachel Fournier, to learn how she and her team use the Cannabiz Media License Database for marketing, sales, research, news updates, and more.
September 30, 2022
Shield Client Connect Chicago 2022 is the first of what will become an annual event hosted by Shield Compliance. Shield Client Connect will bring together leaders from the Shield team and other Shield banks and credit unions as well as cannabis industry and banking professionals from around the country. Attendees will have the opportunity to share best practices, learn about Shield’s product development, and connect with Shield partners to enhance their cannabis banking programs.
September 29, 2022
Search engine optimization (SEO) represents an excellent opportunity for businesses working in and with the cannabis industry to boost traffic to their websites, which will lead to improved brand awareness, trust, word-of-mouth marketing, sales, and profits. Many cannabis and cannabis-related businesses haven’t invested into SEO yet, which means those business leaders who do make this strategic investment will reap the rewards.
September 27, 2022
Excellent content published frequently is the cornerstone of any search engine optimization strategy, but the content has to match the search intent of your target audience in order to increase search engine traffic to your website from the right audiences. Let's dive deeper into the topic of search intent - what it is, why it matters, and how to match your content to your target audience's search intent.
September 20, 2022
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