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There is one guaranteed way to get better email marketing results – both in terms of staying out of the spam folder and landing in the inbox as well as in terms of boosting open rates, click rates, and conversion. According to Google, the key is to only send messages people want.
October 2, 2020
Anyone can claim to use “third party verification” on emails - there are countless tools to validate both the structure of an email address and the likelihood it will route to an inbox. Unfortunately, that’s less than half the battle.
September 22, 2020
Many companies give you tools, and some companies provide you with training to use those tools. However, there are very few companies that give you a tool, teach you how to use it, and provide access to technical and strategic experts to make sure you’re as successful as possible when you use it. Cannabiz Media is one of those companies with its email success support system!
September 15, 2020
It’s been proven time and again that when businesses integrate CRM and email marketing, their results improve significantly. The Cannabiz Media License Database provides seamless CRM and email marketing integration, and now, that integration is even more powerful!
July 8, 2020
As the COVID-19 pandemic spread, email marketing changed in two very obvious ways that have impacted email marketing best practices for businesses operating in most industries.
May 5, 2020
This week we’ll take a departure from license data to highlight some of the unique information we aggregate to help you get a clearer understanding of licensed businesses, their owners and key employees.
April 7, 2020
Research shows that every $1 a business invests in email marketing generates a $44 return. In other words, email marketing is essential to grow any business today, including cannabis businesses and cannabis-related businesses
March 27, 2020
If you’re not sending the right email message to your audience, they won’t read it. Even worse – they could unsubscribe from your email marketing list, which means you’ll lose the chance to engage with them and turn them into paying customers in the future!
March 20, 2020
With the launch of the California Consumer Privacy Act (CCPA) and news about additional states passing enhanced privacy regulations in the near future, the data in your email marketing and customer relationship management (CRM) ...
March 17, 2020
The Cannabiz Media team analyzed data from over 332,000 emails sent by its clients through the Cannabiz Media License Database between January 1 and March 1, 2019 to learn what’s working in email marketing to cannabis license holders.
March 28, 2019
The Cannabiz Media License Database is a business intelligence tool, email marketing tool, and a customer relationship management (CRM) tool, and the latest features added to the Database make tracking deals, managing contacts, ...
December 5, 2018
Despite the fact that medical and/or recreational marijuana is legal in 32 states and 62% of Americans support legalizing marijuana for adult-use, there are still some businesses operating outside of the marijuana industry that won’t (or can’t) ...
October 19, 2018
If you’re marketing your products or services to marijuana license holders, then the data in this article about email engagement will help you make strategic decisions that can maximize your email marketing ROI.
October 17, 2018
This week, Cannabiz Media dove deep into the Cannabiz Media License Database CRM tool in an effort to extrapolate the best day of the week and time of day to send email marketing messages to marijuana license holders based on sends from within the Cannabiz system.
June 27, 2018
For marijuana retailers, email marketing is essential. By building your list of email subscribers (and using a tool that allows you to send marijuana-related content to them), you can increase sales and customer loyalty among audiences who want to hear from you.
May 22, 2018
As a marijuana-related business, email marketing can be challenging because most email marketing application providers don’t allow users to send messages related in any way to marijuana. Fortunately, Cannabiz Media solved that problem by ...
May 14, 2018
Given the many restrictions that marijuana and marijuana-related businesses face when trying to promote their brands, products, and services, it would seem that email marketing is a great option for these businesses. Every state’s laws are different, ...
May 12, 2018
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